Welcome to OUT OF THE BOX MARKETING!
EP=14 (Heetch)
Heetch, like Ola, is a raid booking platform in France with only one competitor, UBER. However, because they were new and had little money to spend on marketing, they devised a great strategy.
But
Great founders are not the ones who do one thing better. Great founders are the ones who do "Most" things better. They are great recruiters, they are great leaders, they are great engineers, they are great marketers, they are great communicators. Any