🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉

Download App

Home

Switch theme

Blog . Feedback . Privacy
Community Guidelines

Back to feeds

Jaswanth Jegan

Stealth • 7m

“Rolex’s Underwater Adventure ” WEIRD Marketing Strategy #11 In 1927, a young British secretary called Mercedes Gleitze took a place in the annals of watchmaking history with a sporting exploit that brought the first waterproof watch to the world’s attention. Mercedes wore a Rolex Oyster, spending more than 10 Hours in the chilly waters between France and Great Britain. At the end of the swim, the waterproof wristwatch was declared to be perfectly working. She was the first Englishwoman to manage the arduous swim, and she earned huge popular acclaim and Rolex used this opportunity to grab attention of the people. Although wristwatch are taken for granted nowadays, a century ago pocket watches were the norm. The practical timepiece championed by Rolex owes much of its success to the painstaking development of waterproofing.

9 replies18 likes

Replies (9)

Anonymous 4

Stealth • 7m

💯💯

1 replies1 like

Anonymous 3

Stealth • 7m

Rolex deserves credit for the inventive guerrilla marketing tactic. It was an bold, creative way to make a huge splash (pun intended).

1 replies1 like

Anonymous 2

Stealth • 7m

I just wonder if they had actually intended it as a pure marketing stunt from the beginning, or if they just capitalized on the opportunity afterward?

1 replies1 like

Jaswanth Jegan

Stealth • 7m

[This post has been deleted by the creator]

0 replies

Anonymous 1
•

Flipkart • 7m

You have to admire the audacious marketing move by Rolex back in the day. Getting their waterproof watch validated through such a high-profile swim was genius. At the same time, it feels a bit gimmicky to me. Like they just got lucky that their watch happened to work while she swam, and then played it up after the fact.

1 replies1 like

Recommendations from Medial

Anonymous

Stealth • 1m

😡 Mercedes-Benz with a Chinese Engine! All-new Mercedes-Benz CLA will feature a Chinese-made engine from Geely. What happened to German-made luxury? Now, even Mercedes is using Chinese parts, from the engine to self-driving tech. 👉 Will it still

0 replies3 likes

Jeet Sarkar

Stealth • 10m

Mercedes-Benz NXT: Superdackel Minting Phase 1 and Mint Availability Announcemen Mercedes-Benz NXT announced that Superdackel will detach from the blockchain next week, with Coining Phase 1 starting tomorrow for collectors of Mercedes-Benz NXT Icons

0 replies6 likes

CaseWise

Stealth • 5m

Discover the captivating journey of Rolex and how it became a LUXURY empire! 🏆✨ Watch the full documentary in Hindi now! 🇮🇳👇

0 replies4 likes

Sanskar

Stealth • 5m

Rolex, we all have heard of this premium watch brand based in Geneva, Switzerland. But do you know that despite earning $11.4 billions in revenue and a profit of $1.1 billion it pays absolutely no taxes and is not actually a private company. Well Ro

5 replies17 likes

Maithri k

Stealth • 8m

My sister owns a startup She took gold loan at the beginning of the company for investment. Later after few months she took loan for working capital. Now she is planning to buy vehicle and asking whether she can prefer to take another loan or not. I

7 replies16 likes

Anonymous

Stealth • 6m

My mom has an unhealthy obsession for SIPs! We recently taught her how to use PhonePe. They opened an SIP. Next we know whatever little money she gets hold of she ends up putting in the SIP ☹️ When I encountered her she said that she had profited

17 replies30 likes

Anonymous

Stealth • 9m

My sister got PIP. (Performance improvement plan) She is a data scientist in a company and suddenly out of the blue the HR tells her she is put on PIP. The company isn’t paying salary on time to the employees and they put her on PIP. What should she

9 replies16 likes

Hiral Jain

Stealth • 6m

No problem! Here is the information about Mercedes clr!!!! Got frustrated by reading this sentence several times in Insta captions right? Let's talk about this and judge a marketing strategy Real reason: This caption was used by creators to gain reac

4 replies6 likes

Kanishk Raj

Stealth • 5d

The Path to Success: An Indomitable Story Maya dreamed of climbing the highest mountain in a small village nestled between mountains, a place no one has ever reached. The people were convinced that it was impossible, but Maya believed differently. S

3 replies9 likes

SHIV DIXIT

Stealth • 8m

★ Meet Pranjali Awasthi, 16, who built ₹100 crore AI firm in 1 year ( Delv AI ) She moved to the US from India at a tender age of 11. She was just 15 when she launched her technology startup. She now employs 10 people in her firm, valued at a whopp