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Bebyondย โขย 1y
Attention Brand Owners!! Running a Legal x Branding Agency, I recently had an interesting conversation with a client. She mentioned wanting people to ask for her brand name when buying any product in her category, irrespective of what brand they buy! My response? "If you love your brand, don't wish for that!" Here's why: When your brand name becomes synonymous with an entire product category, you risk losing your trademark. It's called "genericide," and it's a real threat to your brand's identity and legal protection. Let's look at some iconic examples: 1. Xerox: Fought hard to prevent "xerox" from becoming a verb for photocopying. 2. Band-Aid: Changed their jingle to emphasize "Band-Aid brand" instead of just "Band-Aid". 3. Google: Actively discourages using "google" as a verb. 4. VELCROยฎ: Launched a viral campaign educating people to say "hook and loop" instead of their brand name. 5. Chyawanprash: In India, Dabur now markets it as "Dabur Chyawanprash" to maintain brand association. Protect your trademark by: โ Using ยฎ or โข symbols โ Creating brand guidelines โ Enforcing proper usage in media โ Educating your customers โ Taking legal action when necessary Remember, your goal should be brand recognition, not brand genericide. You want consumers to ask for your brand because it's the best, not because they think it's the only option!

"SarcastiReal"ย โขย 6m
"Bluetooth Band-Aid" Imagine a Band-Aid that connects to your phone. It tells you, โYes, youโre still hurt.โ It beeps when you cry and sends your pain to the cloud. Does it help you heal faster? Nope. But it does drain your battery and remind you tha
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Marketing Strategist...ย โขย 1y
Dabur India Limited isn't just a brandโit's part of daily life for millions, from your grandma's Chyawanprash to the toothpaste we use at home. But how does it stay so relevant in a fast-changing world? Here's what I learned from the Newsletter of
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Medialย โขย 4m
๐ช๐ต๐ฒ๐ป ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ๐ ๐ฎ ๐๐ฒ๐ฟ๐ฏ, ๐๐ต๐ฎ๐โ๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐โ๐๐ฒ ๐๐ฟ๐๐น๐ ๐ฎ๐ฟ๐ฟ๐ถ๐๐ฒ๐ฑ. โ I searched it on Google โ I Googled it โ I booked a cab on Ola/Uber โ I Ubered/Ola-ed to the office โ I ordered food on Swiggy/Z
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Turning your idea into a successful brand can feel overwhelming โ but you donโt have to do it alone. From concept to launch, we help you with: โ Brand name & logo creation โ Professional design & identity โ Website & app development โ Marketing & soc
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๐ฅ Start Your Own Online Men's Wear Brand โ We Handle EVERYTHING! ๐๐ Want to launch a profitable Online menโs fashion brand but donโt know where to start? Weโve got you covered from A to Z! โ Premium Manufacturing โ High-quality, stylish apparel
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Helping brands scale...ย โขย 11m
Struggling to Make Your Brand Stand Out? Building brand recognition goes beyond a logoโitโs about consistency, authenticity, and trust. Hereโs how to elevate your brand: โ Cohesive Branding: Like Apple, a unified design builds reliability and exper
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Need Help to Launch My E-Commerce Clothing Brand! Hey everyone! I'm planning to start my own eCommerce clothing brand and need some guidance. I'm looking for advice on: โ Sourcing quality and affordable materials โ Setting up an online store (p
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Building a Strong Brand: More Than Just a Logo A brand is not just a logo or a catchy tagline โ it's the feeling your audience associates with your business. It's the trust you build, the values you uphold, and the consistency you maintain across ev
See MoreDigital Marketer (Me...ย โขย 1y
Hi Medial family ๐ Today's , I want to discuss a very special feeling , which is capable of taking your brand to next level ๐ฏ And you know what's that special feeling....... It's the feeling of TRUST ๐ YOU : Chal jhuttaaa....๐ ME : Sacchee,Ab
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