Post on Medial

Dabur India Limited isn't just a brand—it's part of daily life for millions, from your grandma's Chyawanprash to the toothpaste we use at home. But how does it stay so relevant in a fast-changing world? Here's what I learned from the Newsletter of ProductMonk: ➡️ 𝐁𝐥𝐞𝐧𝐝 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Dabur modernized its 𝐀𝐲𝐮𝐫𝐯𝐞𝐝𝐢𝐜 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬 (e.g., sugar-free & chocolate Chyawanprash), attracting a younger, health-conscious demographic while preserving its core benefits. ➡️ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: By increasing rural 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐨𝐫𝐬 and strengthening its urban 𝐫𝐞𝐭𝐚𝐢𝐥 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞, Dabur captured diverse markets, contributing to a 𝟏𝟓% 𝐫𝐮𝐫𝐚𝐥 𝐬𝐚𝐥𝐞𝐬 𝐠𝐫𝐨𝐰𝐭𝐡. ➡️ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧: Scientific research backing Ayurvedic products, such as Chyawanprash, strengthened credibility and 𝐛𝐨𝐨𝐬𝐭𝐞𝐝 𝐡𝐞𝐚𝐥𝐭𝐡 𝐬𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐬𝐚𝐥𝐞𝐬 𝐛𝐲 𝟐𝟎%. ➡️ 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: The hashtag#TrustInTradition campaign engaged millennials and Gen Z through influencers, 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭 𝐛𝐲 𝟐𝟎%. ➡️ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: Investments in e-commerce and targeted digital strategies resulted in a 𝟐𝟓% jump in online sales, driving overall 12% year-on-year revenue growth. Balancing heritage with innovation while adapting to modern consumer preferences is critical to maintaining market leadership. What's your take on Dabur's strategy? Share your thoughts!