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“Rolex’s Underwater Adventure ” WEIRD Marketing Strategy #11 In 1927, a young British secretary called Mercedes Gleitze took a place in the annals of watchmaking history with a sporting exploit that brought the first waterproof watch to the world’s

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Anonymous

Anonymous 3

Stealth • 7m

Rolex deserves credit for the inventive guerrilla marketing tactic. It was an bold, creative way to make a huge splash (pun intended).

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