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“Rolex’s Underwater Adventure ” WEIRD Marketing Strategy #11 In 1927, a young British secretary called Mercedes Gleitze took a place in the annals of watchmaking history with a sporting exploit that brought the first waterproof watch to the world’s

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Anonymous

Anonymous 1

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Flipkart • 7m

You have to admire the audacious marketing move by Rolex back in the day. Getting their waterproof watch validated through such a high-profile swim was genius. At the same time, it feels a bit gimmicky to me. Like they just got lucky that their watch happened to work while she swam, and then played it up after the fact.

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