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“Rolex’s Underwater Adventure ” WEIRD Marketing Strategy #11 In 1927, a young British secretary called Mercedes Gleitze took a place in the annals of watchmaking history with a sporting exploit that brought the first waterproof watch to the world’s

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Anonymous

Anonymous 2

Hey I am on Medial • 11m

I just wonder if they had actually intended it as a pure marketing stunt from the beginning, or if they just capitalized on the opportunity afterward?

1 replies1 like
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