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“Rolex’s Underwater Adventure ” WEIRD Marketing Strategy #11 In 1927, a young British secretary called Mercedes Gleitze took a place in the annals of watchmaking history with a sporting exploit that brought the first waterproof watch to the world’s

Spying on scammers We saw malicious activities by users where all the user's accounts were withdrawing rewards into a single bank account. Being a small team and time-sensitive product we did not have the option to put bandwidth or stop the funct

Shark Tank ya ek aur marketing stunt? Mamaearth’s founder didn’t come to **raise funds**— she came to **sell her IPO story** to millions of viewers. Smart branding or just free publicity? Kya ye strategy sahi thi ya unfair?

Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w

Rolex, we all have heard of this premium watch brand based in Geneva, Switzerland. But do you know that despite earning $11.4 billions in revenue and a profit of $1.1 billion it pays absolutely no taxes and is not actually a private company. Well Ro

Delhivery’s decision to appoint Namita Thapar as an independent director is strategic, leveraging her leadership in scaling businesses. Her pharma background, however, is quite different from logistics. will her insights translate effectively? Als

This covert marketing strategy provoked controversy about whether the business was taking advantage of the circumstance. Criticism rapidly followed, with the OP stating, "The kid would like this episode to end as soon as possible." But no! A brand wa

Got this amazing reply from a VC on my last post which was a diss on VCs itself. Respect to him/her for coming up and speaking back with his own POV. Not all VCs have ill intentions 🙌🏻 Also medial, please enable reposting.

Unveiling Meesho's Marketing Secrets: Strategies for Success Would suggest a video by Think School to watch

Okay, I'll also jump onto the trend and tell you guys an Indian story about condom business- Hear me out, India is the largest manufacturer of condom and the first ever condom was made from sheep's intestine and in India and in many west countries b