“The Poor man’s Car”
Failed Marketing Strategy #1
TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed
The Tata Nano faced a significant positioning problem
Positioning
Positioning defines how a brand is perceived in the minds of customers. Key strategies:
1. Product-Based Positioning: Highlighting the unique features or qualities of the product.
2. Price-Based Positioning: Emphasizing affordability o
Today brands are fighting for Brain Estate.
In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered wit
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Pulakit Bararia
Building Snippetz an... • 2m
In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success:
Attribute-Based Positioning
Focus on a key feature of your product or service. Think
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Sairaj Kadam
Entrepreneur |Founde... • 2m
Transforming Your Brand Into a Symbol Through Positioning
To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi
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MK
Hey I am on Medial • 2m
If you are building a lifestyle brand,
Never introduce more and more products unless you find a product-market fit.
Also, if the positioning is premium, you need to have gross margins of 70%+.
1 replies4 likes
Dhipan Karthick
Entrepreneur/Speaker • 11m
Have you ate something ? Are you still hungry ?
Chicken 🐥. What brand comes first when you heard chicken
That is brand positioning !
Let's get your knowledge to be boosted
Check my podcast for entrepreneurship knowledge in tamil
8 replies4 likes
Anu Sarveshu
Elemental like atom • 8m
So , currently we are working on the smartphone brand and since our team decided to launch our earbuds before the smartphone and we already working on that and we have knowledge about manufacturing and other things (maybe not complete knowledge but y
Can you mention Problems you face while shopping clothes. I like to buy certain clothes example I like wearing oxford shirts Or Giza cotton shirts. Suppose I bought it from certain brand and loved it but if I want to buy the same Kind of shirt again
