Chasing for infinity • 1y
" 20 Failures to 39 billion company" Level 2 : Route to become a unicorn Instacart was launched in 2012 and already made a revenue of 75 million in FY 2014, with this speedy progress they became a unicorn in 1 or 2 year. So what made them a unicorn Perfect Timing - Instamart launched at a time when online shopping was replacing the traditional ways, Smartphone were revolutionizing and the most important there was a market gap although there were apps but they all were giving from their own warehouses whereas Instantcart connected stores and people Expanding reach and scaling business - From 1 to 100 and 100 to 600 stores Instacart kept on expanding their reach ultimately making their services better and forcing more people to use them. Excellent presence of mind and multiple revenue sources There's more to write about this topic but already exceeding the word limit so... But I covered all major points I will post " Level 3 : Marketing strategies used" soon
Chasing for infinity • 1y
" 20 Failures to a 39 billion company" Level 3 : Marketing strategies Instacart plan it's Marketing accordingly to the location, they dig out the data of the location and prepare their strategy according to it for eg. Let's say Instacart is starti
See MoreChasing for infinity • 1y
"20 Failures to a 39 billion company" Level 1 : making up of Instacart Apoorva mehta born in India and raised in Canada, completed his engineering degree from there and is a ex-Amazon employee who tried 20 staturps and failed and at last from his e
See MoreCS student | Tech En... • 7d
B2B marketplace Jumbotail becomes India's newest unicorn startup after raising over Rs 1,000 crore Jumbotail is a B2B online marketplace for food and grocery, founded in 2015 by Ashish Jhina (an IIT Delhi grad and apple farmer) and Karthik Venkatesw
See MorePrev- Founder & CEO ... • 1y
Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm
See MorePrev- Founder & CEO ... • 1y
The most overrated coffee Starbucks went from shutting down 600 stores in 2008 to closing 30Billion dollars in sales in 2024 From the beginning Starbucks was always a coffee bean retailer but Howard who joined the company as a director was impressed
See MoreBuilding AI Applicat... • 1y
At the moment when Porter turns to be India's Unicorn recently(probably 106th Unicorn) I can remind myself of more startup by name TruckEasy which almost was with the same product eventually got shutdown with intense cash crunch in its last days! Po
See MoreFounder-Hexpertify.c... • 1y
"H&M & Racism " Failed Marketing Strategy #5 In 2018 H&M’s sweatshirt was modeled by an African American boy with the imprinted words “Coolest Monkey in the Jungle.” To the millions that saw the image it was a “shocking admission that white compani
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