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Post on Medial

Himesh Jain

Stealth • 6m

" 20 Failures to 39 billion company" Level 2 : Route to become a unicorn Instacart was launched in 2012 and already made a revenue of 75 million in FY 2014, with this speedy progress they became a unicorn in 1 or 2 year. So what made them a unicorn Perfect Timing - Instamart launched at a time when online shopping was replacing the traditional ways, Smartphone were revolutionizing and the most important there was a market gap although there were apps but they all were giving from their own warehouses whereas Instantcart connected stores and people Expanding reach and scaling business - From 1 to 100 and 100 to 600 stores Instacart kept on expanding their reach ultimately making their services better and forcing more people to use them. Excellent presence of mind and multiple revenue sources There's more to write about this topic but already exceeding the word limit so... But I covered all major points I will post " Level 3 : Marketing strategies used" soon

0 replies10 likes

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" 20 Failures to a 39 billion company" Level 3 : Marketing strategies Instacart plan it's Marketing accordingly to the location, they dig out the data of the location and prepare their strategy according to it for eg. Let's say Instacart is starti

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At the moment when Porter turns to be India's Unicorn recently(probably 106th Unicorn) I can remind myself of more startup by name TruckEasy which almost was with the same product eventually got shutdown with intense cash crunch in its last days! Po

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Anyone interested in working with founders of idea-level startup which has the potential to be tomorrow’s unicorn.

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"H&M & Racism " Failed Marketing Strategy #5 In 2018 H&M’s sweatshirt was modeled by an African American boy with the imprinted words “Coolest Monkey in the Jungle.” To the millions that saw the image it was a “shocking admission that white compani