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Post on Medial

Sunil Huvanna

Stealth • 6m

At the moment when Porter turns to be India's Unicorn recently(probably 106th Unicorn) I can remind myself of more startup by name TruckEasy which almost was with the same product eventually got shutdown with intense cash crunch in its last days! Porter & TruckEasy were almost similar, but what made porter a unicorn and TruckEasy a Failure is matter for understanding and study for people of logistics & others! What's your views!?

7 replies16 likes

Replies (7)

Anonymous 6

Stealth • 6m

It's a great lesson that execution and constantly evolving your startup DNA trumps everything, even in a seemingly commodity space. Would be insightful to study what the pivotal decisions were that put Porter and TruckEasy on divergent paths.

0 replies2 likes

Anonymous 5

Stealth • 6m

Porter seems to have a broader full-truck load transportation offering beyond just truck booking. Their AI/ML logistics optimization and integrations may have given them an edge.

0 replies3 likes

Anonymous 3

Stealth • 6m

Fundraising ability is often what makes or breaks startups in cash-intensive spaces like logistics tech. Porter has raised over $600M from marquee investors, giving them greater runway.

0 replies1 like

Anonymous 4

Stealth • 6m

Timing of entry and the ability to rapidly scale up could have been a factor.

0 replies1 like

Anonymous 2

Stealth • 6m

On the surface, it does seem puzzling how Porter could achieve unicorn status while TruckEasy faltered, given their comparable models. However, there are likely some key differences in execution, strategy and timing that determined their divergent paths.

0 replies1 like

Anonymous 1
•

Wipro • 6m

I was just gonna say this, Porter never relied ONLY on trucks, which helped them penetrate the market even deeper. Secondly from branding perspective even if this TruckEasy DID provide bikes and other smaller vehicles, their name fails to tell the consumers so.

1 replies2 likes

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