Download App

Home

News

Pods

🚀

Startup Showcase

Notifications

Join our whatsapp channel for quick updates

Switch theme

Blog . Feedback . Privacy

Feed Post

Sunil Huvanna

Stealth • 5m

At the moment when Porter turns to be India's Unicorn recently(probably 106th Unicorn) I can remind myself of more startup by name TruckEasy which almost was with the same product eventually got shutdown with intense cash crunch in its last days! Porter & TruckEasy were almost similar, but what made porter a unicorn and TruckEasy a Failure is matter for understanding and study for people of logistics & others! What's your views!?

7 replies16 likes

Replies (7)

Anonymous 6

Stealth • 5m

It's a great lesson that execution and constantly evolving your startup DNA trumps everything, even in a seemingly commodity space. Would be insightful to study what the pivotal decisions were that put Porter and TruckEasy on divergent paths.

0 replies2 likes

Anonymous 5

Stealth • 5m

Porter seems to have a broader full-truck load transportation offering beyond just truck booking. Their AI/ML logistics optimization and integrations may have given them an edge.

0 replies3 likes

Anonymous 3

Stealth • 5m

Fundraising ability is often what makes or breaks startups in cash-intensive spaces like logistics tech. Porter has raised over $600M from marquee investors, giving them greater runway.

0 replies1 like

Anonymous 4

Stealth • 5m

Timing of entry and the ability to rapidly scale up could have been a factor.

0 replies1 like

Anonymous 2

Stealth • 5m

On the surface, it does seem puzzling how Porter could achieve unicorn status while TruckEasy faltered, given their comparable models. However, there are likely some key differences in execution, strategy and timing that determined their divergent paths.

0 replies1 like

Anonymous 1
•

Wipro • 5m

I was just gonna say this, Porter never relied ONLY on trucks, which helped them penetrate the market even deeper. Secondly from branding perspective even if this TruckEasy DID provide bikes and other smaller vehicles, their name fails to tell the consumers so.

1 replies2 likes

Recommendations from Medial

Mr Z

Stealth • 5m

India’s 3rd unicorn of 2024 Porter quietly turns unicorn They’ve closed an internal round at $1 billion valuation How many of you heard this startup name before this?

0 replies6 likes

Granth Gurdasani

Stealth • 5m

Failed startup story Russsh was founded in 2012 by Bharat Ahirwar. Russsh offered both first-mile and last-mile on-demand delivery services to individuals and businesses. The company claimed to have a database of over 50,000 loyal clients and compl

10 replies29 likes

Sandip Kaur

Stealth • 2m

India’s Unicorns: What We Learn from Their Success India’s unicorns—Byju’s, OYO, and Zomato—began like any other startup, facing sleepless nights and countless rejections. But their billion-dollar journeys weren’t just about luck; they were about re

1 replies6 likes

Vaibhav Babruwan Shingde

Stealth • 5m

Why is Dunzo Failing? So Dunzo started with hyperlocal deliveries. And later expanded to multiple services. By 2021, it was almost a unicorn but there was a issue! It was loosing about *10 every 1 earned. In 2021, looking at trends, it also entere

9 replies10 likes

Harsh Dwivedi
•

Medial • 5m

1. Delhi-based battery-swapping startup Battery Smart is set to raise around INR 376.3 crore (approximately $45 million) in a Series B funding round. 2. Matel, an e-mobility startup, raised $4 million in a Series A funding round. 3. InstaAstro, a s

5 replies31 likes

Niket Raj Dwivedi
•

Medial • 5m

Exciting News! 🚀🚀 After an intense competition in our recent Digital Shark Tank/Pitchers, we're thrilled to announce the names which have been showcased to VCs! (i.e., Sarthak Singh from Accel; Anand Lunia from India Quotient). These innovative i

96 replies57 likes

Medial Startup Trivia

Stealth • 3m

From Frustration to Fraud Fighter: The Sift Science Success Story Inside the bustling offices of Airbnb, as a software engineer Jason Tan found himself repeatedly bumping up against a problem that seemed to have no good solution. How could o