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Post on Medial

Himesh Jain

Stealth • 6m

" 20 Failures to a 39 billion company" Level 3 : Marketing strategies Instacart plan it's Marketing accordingly to the location, they dig out the data of the location and prepare their strategy according to it for eg. Let's say Instacart is starting their services in a new area so what are the things they look for - Know your Customer And this is the only major factor most of the customer on instacart are women of age from 25 to 60 so their marketing will be accordingly, like featuring a housewife busy in daily house work unable to go to store or a retired women using the easy UI of Instacart. Some cool collorations 1. Tik tok - They colloborated with tik tok and generated 1 billion impressions you can read a detailed article on Google 2. Argo Ai - They started a auto pilot service which is still available in some cities So these were some interesting things about Instacart. Hope you learnt something new Checkout level 1 and 2 Incase you haven't from my profile.

1 replies10 likes

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Anonymous 1

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0 replies1 like

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