Founder-Hexpertify.c... • 1y
"H&M & Racism " Failed Marketing Strategy #5 In 2018 H&M’s sweatshirt was modeled by an African American boy with the imprinted words “Coolest Monkey in the Jungle.” To the millions that saw the image it was a “shocking admission that white companies still saw Black consumers as a degrading and ugly stereotype” Multiple factors contributed to fueling of the crisis. In the photo the child had a somber look on his face, hands in his pockets, and a stiff stance almost as if he were aware of the humiliation. H&M reacted by removing the sweatshirt from stores, apologized on all of their social media accounts, and apologized through statements to the media. Even with efforts to fix the issue the fallout was severe. Petitions were made for global boycotts of H&M, demonstrations were held around the world, stores were vandalized by protestors. The Weeknd vowed to never work with the retailer again and other celebrities like LeBron James, Diddy, and G-Eazy condemned the brand.
Believe me, it’s not... • 2m
I assumed H&M’s lower price point would translate into healthier profits. H&M may lead in total sales, but it’s shelling out 4.5× what Zara pays in royalties — ₹865 Cr vs Zara’s ₹190 Cr, eating into margins⤵️ (source - Entrackr) From what I’ve seen
See MoreFounder-Hexpertify.c... • 1y
“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize
See MoreHey I am on Medial • 6m
ek mba graduated business sambhaal skta h naaki vo business bna skta h business vo hei bna skta h jisko product ki knowledge ho or mere ko h product ki knowledge mere paas ek busines idea hai thoda bhot paisa bhi h ek serious banda chhahiye thode sei
See MoreContent creator • 4m
Indian brand that giving tough competition to ZARA and H&M. Siddharth Dungarwal opened his first men's wear store at the age of 18. Later he started B2B men's wear brand 4M Clothing. In 2019, Siddharth launched a direct to customer men's wear brand
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