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Sting founded by pepsi, made close to 1000 crore in revenue in FY23, they're the largest cold drink in India and they have gone ahead of sprite and thumsup by just executing this small insight Pepsico is the master of beverages in the world, but

Viral Marketing strategy - 7 So guy's we all know that red bull is the most famous drink in the whole world with the valuation of 17 Billion dollars. In early days red bull is performing good in Austria and in western countries but the main prob

Redbull is failing in India, because of a enery drink that i bet you don't even know about, Well this drink has half caffine of redbull but still managed to steal the marketshare of redbull, Infact redbull today is no longer the market leader in

Sting caused Redbull's India market share decline from 75% to 7%. 🤔👇 India is the place where you can play with price People love to see lower prices in India on every product 250 ml of Red Bull can cost 125 rupees where 250 ml of Sting cost onl

Red Bull isn’t just an energy drink — it’s a masterclass in brand building. From sponsoring Formula 1, football, and extreme sports to producing global media through Red Bull TV and The Red Bulletin, it turned lifestyle into a business empire. They e

This is the craziest marketing stunt in history. While Monster, Coca-Cola & Pepsi spent millions on outdated marketing… Red Bull sent a man into space & dropped him back to Earth. What happened next changed the beverage industry forever… Here's t

If anybody wants to build a big brand around GenZ 🤘, you need to take care of below things 📝. The majority of GenZ connect with the content 📱. All of us have seen the Zomato. The fun, the playfulness, the memes. All of these sweep out the gap be

How to dominate a crowded segment ⁉️ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us

Did you know that Tata has entered the energy drinks market? It seems they quietly launched their new energy drink back in 2023, and I only found out when I spotted their ad on the back cover of a car on my way home today! Their energy drink comes in

Idea for you implement now So guy's we all know that US energy drink market is dominated by 3 energy drink player monster , red bull and rockstar. All these players are highly strong and well funded so no-one in US thinks to enter US energy dr