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Kishan Kabra
Founder & CEOย โขย 1y
If anybody wants to build a big brand around GenZ ๐ค, you need to take care of below things ๐. The majority of GenZ connect with the content ๐ฑ. All of us have seen the Zomato. The fun, the playfulness, the memes. All of these sweep out the gap between GenZ & brand and make them closer & connected. It's not just about the product & price (because GenZ is not calculating the value of products like older people). It's about the sustainability, prestige, comfort, individuality and connection. They are buying a PRIME energy drink because it's considered to be a cool drink to have and to be seen with the bottle. FMCG never ever had a premium but because of the only prestige factor PRIME is able to grab the GenZ Consumer. Whatever is cool and instantly connect with GenZ are able to grab the GenZ market followed by above things. Bonus Idea is in the comments. ๐
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