Can you win the Tier2/Tier3 market? 🚀
Opportunities are much higher in Tier 2 and Tier 3 cities. But the penetration rste into these cities are very low.
This is majorly because its expensive to market in Tier2 and Tier3 cities, and the tradition
Do you know how they marketed? For affordability, it was small packs of shampoo etc. How about others like trust, word of mouth, compelling sales etc?
0 replies
More like this
Recommendations from Medial
Rahul Tiwari
Stealth • 9m
How BAJAJ motors can able to sell bikes in low price than all others? 1. Bajaj after sales service is worst compared to all others 2. They earn from other like celling fan, coolers etc. ; N250 bike in 1.8 lakhs but mt15 2.40 lakhs ♦️ AGGRE
YCombinator asserts that rapid growth occurs through word of mouth and discussions about your product.
How can you encourage your users to discuss your product? What strategies can you use to motivate them to share your offering with others? Affili
See More
3 replies3 likes
Aarihant Aaryan
Stealth • 9m
Hindustani Unilever used shampoo sachets to build Kissan ketchup to a billion-dollar business
Because Hindustani Unilever managed to sell millions of kissan tomato ketchup just by using shampoo sachets insights
In 1986 HUL, launched kissan ketchu
See More
3 replies12 likes
Yash
Stealth • 3m
Want to learn Business Skills which might be more effective for my Startup like Sales, Marketing, etc.
Where and How to learn them ?
When preparing your d2c fmcg brand for offline sales, how do you the market research? which city to target, pricing, getting list of distributors etc?
7 replies2 likes
Vansh Khandelwal
Stealth • 9d
Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t
Why Indian Customers Are the Toughest to Convince⁉️🤔
1. Value: Indians want higher value for less investment of money and often bargain. Therefore India is considered price sensitive market
2. Trust : if there are two alternatives, Indian would
I want to make a matrimony app but I have no idea how much it will cost and from where to get downloads etc. in the beginning and how to build trust of people. Please suggest...
🚀 Demystifying Marketing: Part 2 - How to Do Marketing 📈
Prev, we dug into understanding your audience. If not seen, do check – very insightful!
Today, let's craft compelling messages.
2. Craft Compelling Messages:
1. Know USP:
Unique, conci
How do you guys validate your startup idea?
Some things which I have tried:
- Building an MVP and launching it among public hoping it will get famous via word of mouth.
- Building a landing page and gauging people's interest based on how many people
