Building WelBe| Entr... • 6m
Day 3 of Psychology of Selling ! SOCIAL PROOF What it is: People copy others, especially when unsure. Example: "Over 1 million customers served" or glowing testimonials on websites. How to use it: Showcase reviews, case studies, user numbers, or i
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How Social Media Has Replaced Word of Mouth for Local Jewelry Stores For years, local jewellers relied on word of mouth to grow. Today, that personal recommendation still matters—but it now lives on social media. Here’s how platforms like Instagram,
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Hindustani Unilever used shampoo sachets to build Kissan ketchup to a billion-dollar business Because Hindustani Unilever managed to sell millions of kissan tomato ketchup just by using shampoo sachets insights In 1986 HUL, launched kissan ketchu
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Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t
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