Head of Marketing @P... • 1y
Can you win the Tier2/Tier3 market? 🚀 Opportunities are much higher in Tier 2 and Tier 3 cities. But the penetration rste into these cities are very low. This is majorly because its expensive to market in Tier2 and Tier3 cities, and the traditional marketing will not work. Its also a price sensitive market. Its quite hard to get a working Product Market fit for Tier2-Tier3 cities. Understanding the market dynamics and especially understanding the people living over there is crucial to have lasting effect on people's minds. Few examples who cracked the market are/were KukuFM, Meesho, TikTok, Whatsapp, Patanjali,... What product/innovation/idea do you think will work well in Tier2 and Tier3 cities? Or how different the product/marketing has to be to win their hearts? Lets discuss below👇🏻 _S
Founder - Burn Inves... • 8m
Just as we look at India’s second-hand car market, we can similarly look at India’s second-hand mobile market. There is still a significant gap here, especially in Tier 3 and Tier 4 cities. While there are some startups in Tier 1 cities, no one is cu
See MoreBest your best. • 6m
I have an idea of a grocery delivery service for tier 2, tier 3 cities. We know that tier 1 cities Big basket is dominating but in tier 2, tier 3 cities there is no big player, there is a market for value concious customers, we can create an online D
See MoreGenerated ₹753Cr in ... • 5m
🤫 How TATA’s GENIUS STRATEGY made him the GREATEST BUSINESS TYCOON. Tata demonstrates a profound understanding of its diverse audience in India, segmented into Tier-1, Tier-2, and Tier-3 audience. With Tier-1 comprising 170 million wealthy and ri
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