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Sajin

Stealth • 7m

Can you win the Tier2/Tier3 market? 🚀 Opportunities are much higher in Tier 2 and Tier 3 cities. But the penetration rste into these cities are very low. This is majorly because its expensive to market in Tier2 and Tier3 cities, and the traditional marketing will not work. Its also a price sensitive market. Its quite hard to get a working Product Market fit for Tier2-Tier3 cities. Understanding the market dynamics and especially understanding the people living over there is crucial to have lasting effect on people's minds. Few examples who cracked the market are/were KukuFM, Meesho, TikTok, Whatsapp, Patanjali,... What product/innovation/idea do you think will work well in Tier2 and Tier3 cities? Or how different the product/marketing has to be to win their hearts? Lets discuss below👇🏻 _S

23 replies10 likes
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