Head of Marketing @P...ย โขย 1y
Can you win the Tier2/Tier3 market? ๐ Opportunities are much higher in Tier 2 and Tier 3 cities. But the penetration rste into these cities are very low. This is majorly because its expensive to market in Tier2 and Tier3 cities, and the traditional marketing will not work. Its also a price sensitive market. Its quite hard to get a working Product Market fit for Tier2-Tier3 cities. Understanding the market dynamics and especially understanding the people living over there is crucial to have lasting effect on people's minds. Few examples who cracked the market are/were KukuFM, Meesho, TikTok, Whatsapp, Patanjali,... What product/innovation/idea do you think will work well in Tier2 and Tier3 cities? Or how different the product/marketing has to be to win their hearts? Lets discuss below๐๐ป _S
Hey I am on Medialย โขย 1y
Zomato CEO Deepinder Goyal once stated that the lack of infrastructure in tier 2 cities has paved the way for Zomato's success, as people tend to spend more on food when they have limited options in other areas.. Anyone here(from tier2 cities)feels s
See MoreFounder - Burn Inves...ย โขย 11m
Just as we look at Indiaโs second-hand car market, we can similarly look at Indiaโs second-hand mobile market. There is still a significant gap here, especially in Tier 3 and Tier 4 cities. While there are some startups in Tier 1 cities, no one is cu
See MoreBest your best.ย โขย 8m
I have an idea of a grocery delivery service for tier 2, tier 3 cities. We know that tier 1 cities Big basket is dominating but in tier 2, tier 3 cities there is no big player, there is a market for value concious customers, we can create an online D
See MoreGenerated โน753Cr in ...ย โขย 7m
๐คซ How TATAโs GENIUS STRATEGY made him the GREATEST BUSINESS TYCOON. Tata demonstrates a profound understanding of its diverse audience in India, segmented into Tier-1, Tier-2, and Tier-3 audience. With Tier-1 comprising 170 million wealthy and ri
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