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Ayush Srivastava

Generated ₹753Cr in ... • 5m

🤫 How TATA’s GENIUS STRATEGY made him the GREATEST BUSINESS TYCOON. Tata demonstrates a profound understanding of its diverse audience in India, segmented into Tier-1, Tier-2, and Tier-3 audience. With Tier-1 comprising 170 million wealthy and rich individuals contributing to $1.5 trillion of the Indian GDP. Tier-2 and Tier-3 combined representing 950 million middle class members contributing $1.7 trillion, Tata strategically aligns its brands accordingly. Zara strategically targets the Tier-1 audience, while Westside focuses on Tier-2, and Zudio caters to both Tier-2 and Tier-3 audiences. This nuanced approach allows Tata to tap into varied markets, catering to mass volume price-sensitive consumers as well as those seeking luxury goods. This diversified strategy is mirrored in the success of Titan, showcasing Tata's adeptness in navigating diverse market segments.

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