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PRATHAM

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Medial • 6m

Why Indian Customers Are the Toughest to Convince⁉️🤔 1. Value: Indians want higher value for less investment of money and often bargain. Therefore India is considered price sensitive market 2. Trust : if there are two alternatives, Indian would only buy the one they trust like TATA where Earning customer trust is crucial and takes time. 3. Demographic Preferences: India’s diversity means varied tastes across regions and demographics. For eg : Northern side is very different to southern side so it's pretty diversed 4. Digital hesitation: Some customers still hesitate with online services such as buying online subscriptions like Netflix, Indians just want such online services free, Eg: pirating games is most common in India 5. Word Of Mouth: Recommendations from friends and family is very strong and Indians prefer it primarily rather than exploring other options first. So many businesses focus on having higher word of mouth in their business

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