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Anonymous

So many got it at Rs. 1. What kind of a strategy is to basically give away for free and them claim big numbers? They should be concerned about retention.

CtrlAltElite

There is no secret i... • 11m

Do you remember the Uber eats era where they were delivering meals for 49/- & 99/-? People used those offers for so long that they got habitual to using it.After I guess 4-6 months they slowly returned their prices to normal but they had huge customer base. Even if with 4-5% retention rate,it's a win for Zepto.

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