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Henry Paul
Performance and Digi... • 5m
Why 99% of startups fail? They all do one thing in general, focusing on that 3% customers who are ready to hit the buy now button. Sounds good but the problem is everyone is doing the same and the competition is at Peak. Let's dive into the other 97% of customers: Imagine a piramid and the customer base is success l divided into 4 levels. 1. 3% at the top of piramid are available to hit buy button 2. 17% are in information gathering mode 3. 20% are aware of the problem 4. 60% are not aware of the problem If you burn all the spends focusing on readily available prospects which is only 3% then you're not playing the Marketing and promotional game properly. Read it through, no one will tell this in any institute... if you focus on 60% of customers who are not aware of problems, educating them and nurturing them then 99% of them will eventually sign up with you and that is guaranteed. This strategy is going to build loyalty and 1000% returns on your digital marketing investment. DM
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