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Henry Paul

Stealth • 2m

Why 99% of startups fail? They all do one thing in general, focusing on that 3% customers who are ready to hit the buy now button. Sounds good but the problem is everyone is doing the same and the competition is at Peak. Let's dive into the other 97% of customers: Imagine a piramid and the customer base is success l divided into 4 levels. 1. 3% at the top of piramid are available to hit buy button 2. 17% are in information gathering mode 3. 20% are aware of the problem 4. 60% are not aware of the problem If you burn all the spends focusing on readily available prospects which is only 3% then you're not playing the Marketing and promotional game properly. Read it through, no one will tell this in any institute... if you focus on 60% of customers who are not aware of problems, educating them and nurturing them then 99% of them will eventually sign up with you and that is guaranteed. This strategy is going to build loyalty and 1000% returns on your digital marketing investment. DM

11 replies2 likes

Replies (11)

Anonymous 3

Stealth • 2m

It’s like fishing, if you only cast your line where the fish are biting, you miss out on the entire ocean waiting to be explored

1 replies

Anonymous 2

Stealth • 2m

That sounds too optimistic, educating the unaware 60% might take too long and won't guarantee conversions; it's risky to put all your eggs in that basket but to each their own i guess.

1 replies

Wild Kira

Stealth • 2m

But cost of acquisition will quite high, initially no traction, while you educate others will get fruit... just my perception, correct me if I'm wrong

1 replies

Anonymous 1

Stealth • 2m

I guess ignoring the larger market of potential customers limits growth and focusing on education and awareness can yield better long-term results

1 replies

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