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WTF is CAC (Customer Acquisition Cost)❓🤔👀 Let me explain this, Customer Acquisition Cost (CAC) is a key business metric that represents the total cost of acquiring a new customer. So, This includes all the costs associated with sales and marketing

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PRATHAM

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That depends on previous data as well, CAC is temporary thing and if you set price based on it then it would be very expensive ( depends on CAC ). Customer Acquisition is done when you want to acquire new customers so main objective is growth not profit, tho if selling price is more than cac, we never know how it will be profitable as it completely depends on data and business. Correct me if I am wrong

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