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Aditya

I am > I was . • 8h

Day 13 of my 30-day Business & Entrepreneurship series . Building and testing your product is one thing — but knowing if your business is healthy is another. That’s where metrics like CAC, LTV, Churn, and Retention come in. 📊 Here’s the breakdown 👇 CAC (Customer Acquisition Cost): How much does it cost you to get one new customer? Marketing, ads, sales — it all counts. LTV (Lifetime Value): How much revenue will a customer generate for you over their entire journey? High retention = high LTV. The Golden Ratio (LTV:CAC): A healthy business often aims for 3:1 — customers bring in 3x more value than they cost to acquire. Churn: The % of customers who leave over time. Even a small churn can kill growth if not fixed. Retention: The opposite of churn — keeping customers engaged and loyal is where real growth happens. AARRR Funnel (Pirate Metrics): Acquisition → Activation → Retention → Referral → Revenue. Master this flow, and you’ll see exactly where your growth leaks are. 👉 The big takeaway? Revenue tells the story today, but CAC, LTV, and churn predict the story tomorrow. Read here - https://www.linkedin.com/pulse/day-13-cac-ltv-churn-aditya-kumar-jha-er55c See you on Day 14 — where we’ll dive into unit economics and how to make numbers your superpower. hashtag#Entrepreneurship hashtag#Startups hashtag#CAC hashtag#LTV hashtag#Churn hashtag#Retention hashtag#30DayChallenge hashtag#LearnAndBuild

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