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WTF is CAC (Customer Acquisition Cost)❓🤔👀 Let me explain this, Customer Acquisition Cost (CAC) is a key business metric that represents the total cost of acquiring a new customer. So, This includes all the costs associated with sales and marketing

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Havish Gupta

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Didn't knew that even cost of sales is included in calculating cac. Thanks for clarifying

1 replies2 likes
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