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E-commerce marketplaces struggling to achieve profitability... Major players are evolving into "super apps" by diversifying the services like what Amazon does. Is it the only way out?

Abhinav Amarapuram

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The shift to "super apps" is not the only solution, but it presents a viable path for profitability, as demonstrated by India's Paytm, which has expanded from digital payments to offer a wide range of services including e-commerce, banking, and more.

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