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Flipkart, founded in 2007 by Sachin Bansal and Binny Bansal, emerged as one of India's leading e-commerce platforms. Initially starting as an online bookstore, Flipkart rapidly expanded its offerings to become a one-stop destination for a wide range of products. Background: In its early years, Flipkart faced numerous challenges typical of startups, including logistical hurdles, funding constraints, and fierce competition. However, through innovative strategies and a customer-centric approach, Flipkart quickly gained traction and established itself as a pioneer in the Indian e-commerce landscape. Flipkart quickly became India's second unicorn firm after a tech company invested USD 150 million in 2012.

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