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Most Indians love alcohol, In fact, in the early 18th century, Indians used to drink Sura, Toddy and local fermented drinks But today they are replaced by a popular British drink called "whiskey" How did this Happen? During the British raj, th

Freedom or Fraud? When Marketing Broke a Taboo: “Torches of Freedom” and Cigarettes Did you know cigarette ads used social engineering long before digital marketing? In the 1920s, smoking by women was widely seen as immoral—linked to taboo and pro

Noted my observation and THANKS ME LATER. :) :) US tarif policy will backfire soon... You can't impose tarif like 25%,10% like it's your province... Trump Gov. is acting like British Empire when they used to taxed princely states of India by fle

Marketing Jugaad from the 1920s: How "Freedom Torches" Sparked a Sales Revolution! 🔥 You have a great product, but half the country thinks it's not for them. That was the situation for cigarette companies in the 1920s. Women smoking was Socially un

In the 1990s, it didn't matter if your bat was English or Kashmiri willow; all you wanted was one with an MRF or Reebok label because Sachin and Dhoni used them. Buying these bats was about connecting with your idols, not just the bat itself. This i

How Cadbury Became India’s Chocolate King In a land of laddoos and barfis, how did a British chocolate brand win hearts? Cadbury entered India in 1948, planting sweet roots early. By setting up local factories, they made chocolates affordable and ac

Over the past year, I’ve had the privilege of working with clients from diverse countries, each bringing unique experiences and lessons. Here’s a quick take on how different regions shape business dynamics and relationships: India: Indians are incre

Medial game series :1 The OG business game Level 1: Like other firms in the same industry, this X startup did not waste crores in celebrity markering. They made their founder the brand face and gained huge success and trust . Level 2: This is o

Dream so big, they call you crazy. Today marks the 120th birth anniversary of JRD Tata, a visionary who founded Tata Consultancy Services (market cap of US$190 billion), Tata Motors (market cap of US$45 billion), Titan (market cap of US$37 billion),

If you’ve been following my posts, you already know how MRF and CEAT dominate the tyre market. Their branding is so strong that people don’t even think twice before buying. And just today, I read that MRF has made Shubman Gill their brand ambassador