Experimenting On lea... • 2m
Marketing Jugaad from the 1920s: How "Freedom Torches" Sparked a Sales Revolution! 🔥 You have a great product, but half the country thinks it's not for them. That was the situation for cigarette companies in the 1920s. Women smoking was Socially unacceptable, a big "naww!" The Daring PR Move by cigarette brand changed the industry. They did something bold. During a big public procession in New York City in 1929, they hired a group of women. Right when all the reporters and cameras were focused, these women lit up cigarettes together! The Clever "Branding" spread all over the news Pictures were everywhere. But here’s the truly smart part: the cigarettes weren't just smokes. They were called "Torches of Freedom." ( tbh this doesn't make sense at all lol ) The Simple, Powerful Message: If you're a modern, independent woman, you smoke. It was about claiming your space. 💪 The Result? Unbelievable! The social disapproval faded away much faster than anyone expected. A single, clever PR campaign changed everything. It's a bit shocking how well it worked, but it's a masterclass in marketing strategy. (Important: Smoking is very harmful to health. This is shared as a marketing case study, not to encourage smoking! Also if you are getting influenced by some sort of similar FOMO trap then avoid it.) Till then check out my idea on Showcase: https://medial.app/idea/animaze-b8b4de2358181
Co Founder & CEO at ... • 24d
Freedom or Fraud? When Marketing Broke a Taboo: “Torches of Freedom” and Cigarettes Did you know cigarette ads used social engineering long before digital marketing? In the 1920s, smoking by women was widely seen as immoral—linked to taboo and pro
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We are the second largest cigarette market globally with a consumption of over 800billion cigarettes annually But how did cigarettes cement its place in India when hookahs, chewing tobacco and pipes had deeper penetration The British love cigaret
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“A Cigarette With Dad” isn’t just a book. It’s a balcony, a conversation, and a feeling you didn’t know you were missing. For every moment we bottled up, and every word left unsaid between a father and son... this book lets it out. It’s not fiction.
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Case study of Juul : A disruptive yet failed product Juul was a vaping device initially launched for older people who wanted to get away from smoking cigarettes! Juul, introduced in 2015, promised a safer alternative to smoking with its sleek desi
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Alcohol and cigarettes were introduced to decrease Social anxiety and make networking easy! Yeah nobody should use that as a tools! But keeping a pack of ciggerate can make things easy!🤭 Even though I don't consume but it works! I tried that with a
See MoreEntrepreneur and Ger... • 11m
Pretty sad this Independence Day 😢 In a developing nation where we think about the leading startups and businesses, where is the startup idea where you can actually help the women of Indian in these heartbreaking situations? ? Can women living in I
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