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Rahul Das

Stealth • 6m

In the 1990s, it didn't matter if your bat was English or Kashmiri willow; all you wanted was one with an MRF or Reebok label because Sachin and Dhoni used them. Buying these bats was about connecting with your idols, not just the bat itself. This is called lifestyle marketing—when consumers buy into the lifestyle a product represents rather than the product itself. Marlboro mastered this tactic, transforming from 1% market share to a $58 billion giant. By introducing the rugged, independent Marlboro Man, they created an image of adventure, freedom, and masculinity. This powerful persona captivated audiences, tying the brand to the allure of the American West. Through lifestyle marketing, Marlboro built a devoted customer base and a strong brand image by appealing to dreams and emoti

5 replies8 likes

Replies (5)

Anonymous 3
•

Wipro • 6m

Marlboro is the king of FOMOs they brought fomos when there wasn’t a word for it, think about it, if you needed to prove your manlihood you smoke a marlboro. Or you work in a farm 😭

0 replies

Anonymous 2

Stealth • 6m

My story was sad, one time I studied so freaking hard a whole year for MRF bat, same as sachin, and my father cleverly said yes to it, after my exams he conveniently told me MRF ke bat hi nahi milte..woh ad hai..agli baar valid req laana. It was shattering 🤣

0 replies1 like

Anonymous 1

Stealth • 6m

There was a huge confusion Till the 2010s whether mrf manufacturers bats or not 😂😂

2 replies

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