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BellaVita’s revenue jumps 2.5X to Rs 456 Cr in FY25, turns profitable

EntrackrEntrackr · 5d ago
BellaVita’s revenue jumps 2.5X to Rs 456 Cr in FY25, turns profitable
Medial

BellaVita, a Gurugram-based beauty and personal care brand, reported a profit of Rs 25 crore in the fiscal year ended March 2025, a sharp turnaround from a loss in FY24. The improvement came amid strong revenue growth and better cost efficiency. BellaVita’s operating revenue surged 2.5x to Rs 456 crore in FY25 from Rs 184 crore in FY24, as per its financial statements sourced from the Registrar of Companies (RoC). The company derives its revenue primarily from sales of fragrances, skincare, and personal care products across online marketplaces and its own channels. Revenue from the sale of these products was the sole source of revenue for the company. For the perfume-dominated brand, the cost of materials remained the largest cost component, accounting for 39% of the total expenditure. This cost surged 2.7x to Rs 171 crore in FY25 from Rs 64 crore in FY24. Advertising expenses formed 21% of the cost and rose by 37% to Rs 90 crore. Commission expenses surged to Rs 64 crore, while shipping costs stood at Rs 42 crore. Employee benefits accounted for Rs 42 crore and other overheads added Rs 28.5 crore to the expense sheet during the fiscal. Overall, BellaVita’s total expenses grew 92% to Rs 437.5 crore during FY25 from Rs 228 crore in FY24. With the company’s revenue outpacing expense growth, it turned profitable and posted a profit of Rs 25 crore, against a loss of Rs 40 crore in FY24. Its EBITDA margin stood at 4.61% in the same period. On a unit level, BellaVita spent Rs 0.96 to earn a rupee of operating revenue in FY25, improving from Rs 1.24 a year earlier. On the balance sheet front, BellaVita’s current assets increased to Rs 119 crore while the company closed FY25 with cash and bank balances of Rs 4 crore, up from Rs 1 crore in the previous fiscal. According to TheKredible, BellaVita has raised a total of $58 million of funding to date, with Sanjeev Kumar Taparia and Ashutosh Taparia as its lead investors. The profits will be a welcome milestone for the firm that has shown the kind of intent and effort that marks out driven startups. Maintaining the momentum in FY26 will place it in a hallowed company in a category where the topline has been ‘bought’ with expensive advertising in most cases. BellaVita has certainly built a brand that has some pull of its own and could yet be the personal care brand to watch in the coming years.

Moxie Beauty raises Rs 17.3 Cr led by Fireside Ventures

EntrackrEntrackr · 1y ago
Moxie Beauty raises Rs 17.3 Cr led by Fireside Ventures
Medial

D2C haircare brand Moxie Beauty has raised Rs 17.3 crore or $2.1 million in a new round led by Fireside Ventures. The round also saw participation from a group of angel investors, including Samir Singh (ex Unilever CMO Personal Care, Chair Unilever Asia), Arjun Purkayastha, Suhasini Sampath (founder, Yoga Bar), Navin Parwal and Sangeet Agrawal (founders, Mokobara). In April last year, the Gurugram-based startup had raised $669K in its seed round from Amplify Partners, OTP Venture Partners and others. The new proceeds will be used towards product innovation and research, hiring talent, and expanding distribution channels. Launched by Nikita Khanna and Anmol Ahlawat, Moxie Beauty makes salon-quality hair care products that are tailored for Indian hair textures. Besides essentials like shampoo and conditioner, it offers leave-in products and styling products that help tackle dryness and frizz.

How Traya Is Filling The Bald Spot Left Unattended By Unilever, L’Oréal & Others In The Indian Hair Care Market

Inc42Inc42 · 1y ago
How Traya Is Filling The Bald Spot Left Unattended By Unilever, L’Oréal & Others In The Indian Hair Care Market
Medial

Indian hair is known for its thickness, strength, shine, and smoothness, largely due to the traditional diet consisting of cereals, millets, vegetable oils, ghee, nuts, and oilseeds. However, the market is saturated with hair care products that claim to promote hair growth but often fail to deliver results. Traya, a hair care brand, aims to fill this gap by combining Ayurveda and allopathy to address health issues related to hair loss. The company offers a range of solutions certified by their team of doctors, with plans to expand internationally and into different segments such as women's health. Stress, inadequate nutrition, and medical conditions like anaemia and thyroid can contribute to hair problems.

D2C brand Beaute Secrets raises Rs 1.6 Cr from Velocity

EntrackrEntrackr · 1y ago
D2C brand Beaute Secrets raises Rs 1.6 Cr from Velocity
Medial

Beaute Secrets, a beauty tools brand, has secured Rs 1.6 crore from cash flow financing platform Velocity. The proceeds will be allocated towards expanding its operations on quick commerce platforms and adding new products to its lineup, Beaute Secrets said in a press release. Founded in 2010 by Harnika Aneja, Beaute Secrets aims to offer high-quality, affordable beauty tools that enhance natural beauty without heavy makeup. The brand features a diverse product range, including manicure/pedicure kits, tweezers, cuticle trimmers, foot scrubbers, hair brushes, and scissors, catering to various customer needs and budgets. Recently, Beaute Secrets expanded its lineup to include bath and hair removal products. The company collaborates with experienced manufacturers to maintain high quality and plans to enter premium retail outlets in major cities soon. With the Indian beauty and personal care market projected to generate $31.56 billion in revenue by 2024 and an annual growth rate of 2.76% (CAGR 2024-2029), Beaute Secrets claims to have served over 4 million customers across India, achieving a 3x growth rate. Velocity, backed by Peter Thiel’s Valar Ventures, has previously supported several D2C companies, including Koskii, Power Gummies, Hammer, and Bewakoof.

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