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Powerhouse91 hits Rs 100 Cr ARR and EBITDA profitability with just $2.5 Mn funding

EntrackrEntrackr · 2m ago
Powerhouse91 hits Rs 100 Cr ARR and EBITDA profitability with just $2.5 Mn funding
Medial

Powerhouse91 hits Rs 100 Cr ARR and EBITDA profitability with just $2.5 Mn funding Powerhouse91 secured just $2.5 million in funding from Titan Capital and a group of angel investors, including Haresh Chawla, FJ Labs, Crossbeam Venture Partners, and Mamaearth co-founder Varun Alagh. While many wellness-focused startups aim for rapid growth through broad product diversification, some like Mosaic Wellness and Innovist adopt a more focused approach—scaling a select set of high-potential brands by identifying underserved consumer needs and driving deep category innovation. This strategy allows them to maintain operational efficiency while building strong brand equity in niche but growing segments of personal care and wellness. One such example is Powerhouse91, which crossed Rs 100 crore in annual recurring revenue (ARR) in the last month of March, sources told Entrackr. “Besides breaching into the three digits ARR figure, Powerhouse91 achieved EBITDA profitability in April 2025," said one of the sources. “The company accomplished this through its focused efforts on two core brands and a strong commitment to financial discipline.” Launched in early 2022 by Aqib Mohammed and Shashwat Diesh, the company runs two consumer brands: Azah, focused on feminine hygiene and wellness, and Slovic, a brand centered around fitness. “This approach of not raising venture capital and focusing on organic growth potentially sets the company apart in a market where many D2C brands have struggled with high burn rates and poor capital efficiency,” pointed out a source. Unlike many D2C brands, Powerhouse91 relies entirely on online distribution, with most of its sales driven by quick commerce and e-commerce platforms such as Blinkit, Zepto, and Amazon. "In March, the company processed around 2.4 lakh orders, and its monthly volume is growing at a healthy double-digit rate,” said another source. According to startup data intelligence platform TheKredible, Powerhouse91 reported nearly Rs 40 crore in revenue along with Rs 5.97 crore in losses during the fiscal year ending March 2024 (FY24). Powerhouse91 declined to comment on the story. Wellness-led digital-first brands have steadily grown over the past few years, even as the broader D2C landscape faced headwinds in funding and customer acquisition.

MamaEarth’s parent Honasa Consumer appoints Kaustav Guha as VP of R&D

EntrackrEntrackr · 8m ago
MamaEarth’s parent Honasa Consumer appoints Kaustav Guha as VP of R&D
Medial

Honasa Consumer, which operates brands like Mamaearth, The Dream Co., Aqualogica, Bblunt, and Dr. Sheth, has appointed Kaustav Guha as Vice President of Research & Development at the Gurugram-based company. In this role, Guha will strengthen the company’s R&D capabilities and drive product innovation. He will be responsible for developing new technologies that enhance formulations and products across Honasa’s diverse portfolio of purpose-driven brands, the company stated in a press release. Additionally, he will bolster Honasa’s offerings of natural and sustainable formulations, advancing the company’s commitment to delivering safe, effective, and sustainable beauty and personal care products. Kaustav Guha brings over a decade of experience in the beauty and personal care space, having led product development at both global and Indian brands, including L’Oréal and Marico. Honasa expects that his expertise in product formulations will significantly contribute to its continued growth and efforts to empower the Indian beauty and personal care sector. According to Honasa, this move will complement its aim to push the boundaries of research and development in the Indian beauty and wellness industry. Earlier this year, in May, the company acquired CosmoGenesis Labs, a cosmetic formulation and development company specializing in premium skincare solutions. The company claims that the acquisition strengthened its expertise in research and development and empowered the brand to explore new sub-categories, delivering exceptional value to its customers. Honasa has more than 100,000 FMCG retail locations and an omni-channel distribution network that covers more than 18,000 pin codes in India, making its products accessible to customers in over 700 districts across the country.

Mamaearth ranks as India’s 3rd largest skincare brand: Euromonitor

EntrackrEntrackr · 9m ago
Mamaearth ranks as India’s 3rd largest skincare brand: Euromonitor
Medial

D2C brand Mamaearth announced on Thursday that it has been ranked as the 3rd largest skincare brand in India, as per Euromonitor International. The Gurugram-based company also rose to the 9th spot among India’s top beauty and personal care brands, up from 13th last year. The latest Euromonitor report highlights the growing impact of direct-to-consumer (D2C) brands, with Mamaearth, under Honasa Consumer Ltd., gaining considerable market share. Honasa Consumer’s second brand, The Derma Co., has entered the top 20 skincare brands in India, emerging as the largest active-based skincare brand in the country. Varun Alagh, co-founder and CEO of Honasa Consumer, attributed this success to the company’s commitment to natural, toxin-free products and the trust of Indian consumers. Honasa Consumer’s expanding portfolio now includes brands like Aqualogica, Dr. Sheth’s, and BBlunt, catering to the evolving needs of Indian consumers. Mamaearth, Honasa’s flagship brand, reported a 17.6% quarter-on-quarter revenue increase, reaching Rs 554 crore—its most profitable quarter to date, with a profit after tax (PAT) of Rs 40 crore. Last month, early investors divested shares worth Rs 1,600 crore ($190 million) in the company.

How Traya Is Filling The Bald Spot Left Unattended By Unilever, L’Oréal & Others In The Indian Hair Care Market

Inc42Inc42 · 12m ago
How Traya Is Filling The Bald Spot Left Unattended By Unilever, L’Oréal & Others In The Indian Hair Care Market
Medial

Indian hair is known for its thickness, strength, shine, and smoothness, largely due to the traditional diet consisting of cereals, millets, vegetable oils, ghee, nuts, and oilseeds. However, the market is saturated with hair care products that claim to promote hair growth but often fail to deliver results. Traya, a hair care brand, aims to fill this gap by combining Ayurveda and allopathy to address health issues related to hair loss. The company offers a range of solutions certified by their team of doctors, with plans to expand internationally and into different segments such as women's health. Stress, inadequate nutrition, and medical conditions like anaemia and thyroid can contribute to hair problems.

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