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How Traya Is Filling The Bald Spot Left Unattended By Unilever, L’Oréal & Others In The Indian Hair Care Market

Inc42Inc42 · 12m ago
How Traya Is Filling The Bald Spot Left Unattended By Unilever, L’Oréal & Others In The Indian Hair Care Market
Medial

Indian hair is known for its thickness, strength, shine, and smoothness, largely due to the traditional diet consisting of cereals, millets, vegetable oils, ghee, nuts, and oilseeds. However, the market is saturated with hair care products that claim to promote hair growth but often fail to deliver results. Traya, a hair care brand, aims to fill this gap by combining Ayurveda and allopathy to address health issues related to hair loss. The company offers a range of solutions certified by their team of doctors, with plans to expand internationally and into different segments such as women's health. Stress, inadequate nutrition, and medical conditions like anaemia and thyroid can contribute to hair problems.

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Moxie Beauty raises Rs 17.3 Cr led by Fireside Ventures

EntrackrEntrackr · 11m ago
Moxie Beauty raises Rs 17.3 Cr led by Fireside Ventures
Medial

D2C haircare brand Moxie Beauty has raised Rs 17.3 crore or $2.1 million in a new round led by Fireside Ventures. The round also saw participation from a group of angel investors, including Samir Singh (ex Unilever CMO Personal Care, Chair Unilever Asia), Arjun Purkayastha, Suhasini Sampath (founder, Yoga Bar), Navin Parwal and Sangeet Agrawal (founders, Mokobara). In April last year, the Gurugram-based startup had raised $669K in its seed round from Amplify Partners, OTP Venture Partners and others. The new proceeds will be used towards product innovation and research, hiring talent, and expanding distribution channels. Launched by Nikita Khanna and Anmol Ahlawat, Moxie Beauty makes salon-quality hair care products that are tailored for Indian hair textures. Besides essentials like shampoo and conditioner, it offers leave-in products and styling products that help tackle dryness and frizz.

Traya secures Rs 75 Cr from Xponentia Capital

EntrackrEntrackr · 1y ago
Traya secures Rs 75 Cr from Xponentia Capital
Medial

Direct-to-consumer (D2C) health and wellness brand Traya has raised Rs 75 crore from Xponentia Capital. The fresh round has come for the Mumbai-based company after a hiatus of 2 years. The proceeds will be used to mark a pivotal moment toward its mission to take its clinically proven hair growth treatment to the masses. The company said in a press release. Established in 2019, Traya focuses on addressing hair loss at its core by identifying the underlying causes. It provides personalized hair solutions and guidance from a team of experienced hair coaches and physicians. The company also claims to have a user base of over 10 lakh customers. Besides its own web and mobile apps, the firm leverages third-party marketplaces such as Fl; Flipkart and Amazon for distribution. As per startup data intelligence platform TheKredible, Traya has raised a total of Rs 20.75 crore to date including its $2 million from Fireside Ventures and other backers. Last year, Xponentia announced its final closure of Xponentia Opportunities Fund – II at Rs 1,095 crore. Its notable investments include Auxilo Finserve, The Souled Store, Zype Fintech, R4Rabbit Baby Products, and Easy Home Finance among others. The significant funding came on the back of its impressive financial performance in the last fiscal year. The company’s operating scale blew 8.2X to Rs 61.67 crore in FY23 from Rs 6.98 crore in FY22. However, the firm’s losses stood at Rs 27.83 crore in the same period.

Beauty, wellbeing, mini meal: HUL eyes high-growth segments to boost demand | Company Business News

LivemintLivemint · 7m ago
Beauty, wellbeing, mini meal: HUL eyes high-growth segments to boost demand | Company Business News
Medial

Consumer goods company Hindustan Unilever Ltd (HUL) has revealed a new strategy focused on capitalising on increasing household income and consumer preference for premium products. HUL has identified six high-growth segments, including premium face care and premium hair care, that contributed ₹7,000 crore in revenue during FY24. The company expects these markets to double or quadruple over the next ten years, driven by rising GDP and disproportionate FMCG growth. HUL aims to achieve double-digit earnings per share growth through top-line performance and premiumisation. It plans to prioritise its core portfolio, future core brands, and market makers to tap into future trends.

Clinikally amasses 1.5 Mn customers within three year of launch

EntrackrEntrackr · 7m ago
Clinikally amasses 1.5 Mn customers within three year of launch
Medial

The dermatology and wellness industry in India is experiencing rapid growth, driven by increasing awareness of skincare, modern lifestyles and the influence of social media. With the vast array of products available in the market, professional guidance and personalized consultations are becoming essential to determine what works best for individual skin and hair needs. To address this problem, Clinikally, a digital healthcare platform, is transforming dermatology in India with its innovative telehealth solution that connects patients with leading dermatologists. Founded in 2022 by Arjun Soin, Clinikally provides skin, hair, and health supplement products, featuring verticalized online pharmacy with over 5,000 SKUs across 250 brands. The company leverages advanced AI systems to deliver personalized product recommendations by analysing user purchases, prescription histories, and demographic details. The company is backed by the likes of Y-Combinator, TribeCapital, Arash Ferdowsi (Dropbox founder), and Kunal Shah. Clinikally claims to have served over 1.5 million customers, reaching more than 500 cities and 18,000+ pin codes pan India. Notably, the split between skin and hair is 60% and 40% respectively. For the growth prospects, Clinially plans to launch its Android and iPhone apps and expand into the nutrition and weight-loss markets, and establish warehouses in major urban hubs across Tier-1 cities. Clinikally is also preparing to pilot omnichannel-user engagement models in select cities to redefine how Indians approach skin and hair care, offering expert dermatological solutions.

Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr

EntrackrEntrackr · 6m ago
Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr
Medial

Hindustan Unilever in talks to acquire Minimalist for Rs 3,000 Cr Founded by serial entrepreneurs Mohit and Rahul Yadav, Minimalist is a skin and hair care brand offering products such as serums, toners, and moisturizers. Hindustan Unilever Limited (HUL), a fast-moving consumer goods company, is reportedly in advanced discussions to acquire a majority stake in the skincare startup Minimalist for approximately Rs 3,000 crore (more than $350 million). Moneycontrol, which reported the development first, said that it would also be one of the largest deals in the direct-to-consumer (D2C) space in recent years. Minimalist retails through its own website as well as third-party e-commerce platforms like Amazon, Nykaa, and Flipkart, among others. In response to queries from Entrackr, an HUL spokesperson said, “In line with our business strategy, on an ongoing basis, we evaluate various strategic opportunities for the growth and expansion of our business. We will make appropriate disclosures whenever there is any material development that requires disclosure under applicable laws.” Queries sent to Minimalist did not receive an immediate response. Minimalist’s revenue from operations surged to Rs 347 crore in FY24, up from Rs 184 crore in FY23. Despite increasing marketing costs, the company’s profits jumped two-fold to Rs 10.83 crore in the last fiscal year. Minimalist has raised around $17 million to date, including its Series A round led by Peak XV (formerly Sequoia Capital), which holds a 27.9% stake as the largest external shareholder. Its co-founders, Mohit and Rahul Yadav, together control 62% of the company, as per TheKredible. In December 2022, HUL acquired a 51% stake in D2C brand Oziva for a cash consideration of Rs 264.28 crore.

Kalpavriksh Fund exits The Ayurveda Experience with over 6x returns

EntrackrEntrackr · 1y ago
Kalpavriksh Fund exits The Ayurveda Experience with over 6x returns
Medial

Kalpavriksh Fund, a VC fund managed by Acorn Fund Consultants, has announced its exit from its long-term investment in The Ayurveda Experience (TAE) with over 6x returns. Kalpavriksh Fund invested in TAE in 2018 as a part of its Series A fundraise, and subsequently participated in multiple follow-on rounds as well. In 2023, Kalpavriksh Fund was acquired by Prowess Advisors, a global pioneer in food and agri-business advisory services. Founded by Rishabh Chopra, The Ayurveda Experience is a global health, wellness, and beauty platform serving over 1.38 million customers. The company offers a range of ayurveda-inspired brands, including skincare, body care, hair care products, wellness supplements, and functional foods in select markets. TAE recently raised $27 million in a Series C funding round led by Jungle Ventures, with participation from SIDBI Ventures, Anicut Capital, and Sharrp Ventures. This funding round brings the total amount raised by the company to over $41 million. In FY23, The Ayurveda Experience’s revenue from operations grew 84% to Rs 259 crore from Rs 141 crore in FY22, according to startup data intelligence platform TheKredible. The growth in scale and controlled expenditure may help the company break even or turn profitable in FY24 as its losses declined 30% to Rs 17 crore in FY23 from Rs 24 crore in FY22. Kalpavriksh Fund manages assets worth approximately Rs 90 crore, specializing in growth-stage investments in the food, agribusiness, sustainability, and affiliated tech sectors in India. The fund’s portfolio includes BluSmart, Dunzo, The Label Life and Littlemore Innovations, among others.

HUL acquires 90.5% stake in Minimalist at Rs 2,955 Cr valuation

EntrackrEntrackr · 5m ago
HUL acquires 90.5% stake in Minimalist at Rs 2,955 Cr valuation
Medial

HUL acquires 90.5% stake in Minimalist at Rs 2,955 Cr valuation Hindustan Unilever Limited (HUL), a fast-moving consumer goods company, has acquired the homegrown skincare brand Minimalist at a pre-money valuation of Rs 2,955 crore (nearly $350 million). The board at HUL has entered into the Share purchase agreement for the acquisition of 90.5% of Minimalist shares at a cash consideration of Rs 2,670 crore (secondary buyout) along with Rs 45 crore as a primary infusion in the company. The transaction is expected to be completed in Q1 of FY 2026 and the remaining 9.5% shareholding of Uprising in about two years from the completion date, the filing sourced from NSE added. This is one of the largest deals in the direct-to-consumer (D2C) space in recent years. Founded by serial entrepreneurs Mohit and Rahul Yadav, Minimalist is a skin and hair care brand offering products such as serums, toners, and moisturizers. The sale of these products was the sole source of revenue for the brand in the last fiscal year. The founder duo will continue to lead the company for next two years. Minimalist's revenue surged to Rs 347 crore in FY24 from Rs 184 crore in FY23. Despite higher marketing costs, profits doubled to Rs 10.83 crore in FY24. According to the company, the business has rapidly scaled to cross an annual revenue runrate (ARR) of Rs 500 crore in a short span of four years. Minimalist has raised $17 million, including a Series A round led by Peak XV, which holds a 27.9% stake. Co-founders Mohit and Rahul Yadav control 62% of the company.

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