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How Traya Is Filling The Bald Spot Left Unattended By Unilever, L’Oréal & Others In The Indian Hair Care Market

Inc42Inc42 · 4m
How Traya Is Filling The Bald Spot Left Unattended By Unilever, L’Oréal & Others In The Indian Hair Care Market

Indian hair is known for its thickness, strength, shine, and smoothness, largely due to the traditional diet consisting of cereals, millets, vegetable oils, ghee, nuts, and oilseeds. However, the market is saturated with hair care products that claim to promote hair growth but often fail to deliver results. Traya, a hair care brand, aims to fill this gap by combining Ayurveda and allopathy to address health issues related to hair loss. The company offers a range of solutions certified by their team of doctors, with plans to expand internationally and into different segments such as women's health. Stress, inadequate nutrition, and medical conditions like anaemia and thyroid can contribute to hair problems.

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