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Traya secures Rs 75 Cr from Xponentia Capital

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Direct-to-consumer (D2C) health and wellness brand Traya has raised Rs 75 crore from Xponentia Capital. The fresh round has come for the Mumbai-based company after a hiatus of 2 years. The proceeds will be used to mark a pivotal moment toward its mission to take its clinically proven hair growth treatment to the masses. The company said in a press release. Established in 2019, Traya focuses on addressing hair loss at its core by identifying the underlying causes. It provides personalized hair solutions and guidance from a team of experienced hair coaches and physicians. The company also claims to have a user base of over 10 lakh customers. Besides its own web and mobile apps, the firm leverages third-party marketplaces such as Fl; Flipkart and Amazon for distribution. As per startup data intelligence platform TheKredible, Traya has raised a total of Rs 20.75 crore to date including its $2 million from Fireside Ventures and other backers. Last year, Xponentia announced its final closure of Xponentia Opportunities Fund – II at Rs 1,095 crore. Its notable investments include Auxilo Finserve, The Souled Store, Zype Fintech, R4Rabbit Baby Products, and Easy Home Finance among others. The significant funding came on the back of its impressive financial performance in the last fiscal year. The company’s operating scale blew 8.2X to Rs 61.67 crore in FY23 from Rs 6.98 crore in FY22. However, the firm’s losses stood at Rs 27.83 crore in the same period.