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Mamaearth ranks as India’s 3rd largest skincare brand: Euromonitor
Entrackr
·
9m ago
Medial
D2C brand Mamaearth announced on Thursday that it has been ranked as the 3rd largest skincare brand in India, as per Euromonitor International. The Gurugram-based company also rose to the 9th spot among India’s top beauty and personal care brands, up from 13th last year. The latest Euromonitor report highlights the growing impact of direct-to-consumer (D2C) brands, with Mamaearth, under Honasa Consumer Ltd., gaining considerable market share. Honasa Consumer’s second brand, The Derma Co., has entered the top 20 skincare brands in India, emerging as the largest active-based skincare brand in the country. Varun Alagh, co-founder and CEO of Honasa Consumer, attributed this success to the company’s commitment to natural, toxin-free products and the trust of Indian consumers. Honasa Consumer’s expanding portfolio now includes brands like Aqualogica, Dr. Sheth’s, and BBlunt, catering to the evolving needs of Indian consumers. Mamaearth, Honasa’s flagship brand, reported a 17.6% quarter-on-quarter revenue increase, reaching Rs 554 crore—its most profitable quarter to date, with a profit after tax (PAT) of Rs 40 crore. Last month, early investors divested shares worth Rs 1,600 crore ($190 million) in the company.
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Can CHOSEN Rewrite India’s Beauty Playbook With Its Patented Skincare Solutions & LED Tech?
Inc42
·
10m ago
Medial
India's direct-to-consumer (D2C) beauty and personal care (BPC) industry has seen the rise of successful brands like Mamaearth, mCaffeine, and WoW Skin Science. CHOSEN by Dermatology, founded by Dr. Geetika Mittal Gupta, has joined the ranks. The brand offers tech-led skincare solutions based on Dr. Gupta's expertise in dermatology. CHOSEN focuses on creating smaller, more accessible versions of traditional skincare products, catering specifically to Indian skin. Despite production capacity constraints in 2023, the brand is actively acquiring more facilities to address stock shortages and support scaling. Other notable players in the D2C BPC space include Minimalist and Nykaa.
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Startup Investing: The new gold rush for HNI investors
Deccan Herald
·
1y ago
Medial
Mamaearth is an Indian skincare and haircare brand founded in 2016. It offers natural and toxin-free products for babies and mothers, with a focus on sustainability and ethical sourcing. The brand received $1 million in Series A funding in 2018 and was valued at $1.2 billion in 2023, showing a remarkable growth rate of 8,595%. Investing Rs 1 lakh in Mamaearth in 2018 would have been worth Rs 85.9 crores in 2023.
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With new budget brand, Mamaearth challenges Reliance, Sugar
The Arc Web
·
1y ago
Medial
Honasa Consumer, the parent company of skincare brands Mamaearth and others, has launched a budget-friendly beauty line called Staze 9to9. This move comes after Mamaearth achieved a revenue run rate of Rs 150 crore in its premium range of cosmetics. Staze will offer affordable lipsticks, eyeliners, foundations, and other products specifically targeting young shoppers. The prices of Staze products will be 30-50% lower than Mamaearth's range, and the formulations will also differ. Unlike Mamaearth, which started as an online brand before expanding offline, Staze will focus on offline retail initially.
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Skincare brand The Derma Co crossed Rs 350 crore annual revenue rate in June quarter
Economic Times
·
1y ago
Medial
Honasa Consumer Ltd, the parent company of D2C brand Mamaearth, announced that its skincare brand The Derma Co achieved an annual revenue rate of over INR 350 crore during the June quarter. The brand recorded INR 30 crore in monthly revenue in April-June, 41 months after its launch in 2020. Honasa Consumer recently filed for an IPO comprising a fresh issue of equity shares and an offer for sale component. The company operates several brands, including Aqualogica, Ayuga, and BBlunt, in addition to Mamaearth and The Derma Co.
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Mamaearth parent targets double-digit revenue growth on retail push
VCCircle
·
2m ago
Medial
Honasa Consumer, owner of beauty brands including Mamaearth, aims for double-digit revenue growth by expanding its presence in neighborhood stores. The company plans to add 50,000 more stores to its current 100,000, alongside boosting its skincare brands Aqualogica and Dr. Sheth's. Analysts predict a 15% revenue increase this fiscal year. Despite challenges and lagging growth of Mamaearth, Honasa focuses on core categories like face wash and sunscreen to revitalize its brand.
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Beauty brand RAS Luxury Skincare raises $5 million from Unilever Ventures, others
Economic Times
·
7m ago
Medial
RAS Luxury Skincare, a Raipur-based beauty brand, has secured $5 million in funding led by Unilever Ventures, along with Amazon Smbhav Venture Fund and existing backers. The funds will be used to expand its retail and online presence, invest in talent, R&D, marketing, and technology. Founded in 2017, RAS offers plant-based, vegan products and has seen 140% growth annually. The brand plans to increase offline revenue and establish a strong presence in India’s luxury skincare market.
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India seen as OpenAI's top user hub with GPT-5 boost: Sam Altman
Livemint
·
1d ago
Medial
OpenAI views India as a rapidly growing and significant market, poised to become its largest global user base soon. CEO Sam Altman noted that with the rollout of GPT-5, enhanced support for 12 Indian languages promotes daily and business AI integration among India’s “incredible” users. Currently, India ranks as the second-largest user market for OpenAI, behind the US, but is anticipated to soon surpass it due to its fast growth rate.
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Mamaearth revamps offline distribution after weaker revenue growth
The Arc Web
·
1y ago
Medial
Honasa Consumer, the owner of skincare brand Mamaearth, has announced plans to restructure its offline distribution model. The move follows single-digit growth for Mamaearth in FY24, compared to the overall double-digit revenue increase for Honasa. The company aims to establish a stronger infrastructure of direct distribution, reducing the layers between the company and retail outlets. Honasa expects cost savings and increased sales visibility from the restructuring, but acknowledges a potential 2-5% impact on the topline in the near term. Mamaearth's offline sales accounted for approximately half of its revenue when the company went public in 2023.
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Peak XV finds 10x return in oversubscribed IPO of Mamaearth
Economic Times
·
1y ago
Medial
Peak XV Partners, formerly known as Sequoia Capital India and Southeast Asia, is reported to have achieved a 10x or greater return on the oversubscribed initial public offering (IPO) of Mamaearth, a direct-to-consumer skincare brand. The company's shares are set to be listed on both the BSE and National Stock Exchange on November 10. This marks another successful investment for Peak XV Partners, which separated from Sequoia. The firm has also offloaded its remaining shares in Zomato, achieving substantial returns, and made a 12x-plus return on its investment in edtech startup K12 Techno Services.
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Peak XV, Surge, Unilever Ventures land a bonanza as HUL snaps up Minimalist
VCCircle
·
6m ago
Medial
Hindustan Unilever Ltd (HUL) has agreed to acquire Minimalist, a direct-to-consumer skincare brand, to enhance its skincare and personal care portfolio. As a result, venture capital firm Peak XV Partners, its seed-stage platform Surge, and Unilever Ventures are set to achieve significant returns on their investment in Minimalist. This acquisition marks a strategic move for HUL to expand its offerings in the competitive skincare industry.
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