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Mamaearth ranks as Indiaโ€™s 3rd largest skincare brand: Euromonitor

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Mamaearth ranks as Indiaโ€™s 3rd largest skincare brand: Euromonitor

D2C brand Mamaearth announced on Thursday that it has been ranked as the 3rd largest skincare brand in India, as per Euromonitor International. The Gurugram-based company also rose to the 9th spot among Indiaโ€™s top beauty and personal care brands, up from 13th last year. The latest Euromonitor report highlights the growing impact of direct-to-consumer (D2C) brands, with Mamaearth, under Honasa Consumer Ltd., gaining considerable market share. Honasa Consumerโ€™s second brand, The Derma Co., has entered the top 20 skincare brands in India, emerging as the largest active-based skincare brand in the country. Varun Alagh, co-founder and CEO of Honasa Consumer, attributed this success to the companyโ€™s commitment to natural, toxin-free products and the trust of Indian consumers. Honasa Consumerโ€™s expanding portfolio now includes brands like Aqualogica, Dr. Shethโ€™s, and BBlunt, catering to the evolving needs of Indian consumers. Mamaearth, Honasaโ€™s flagship brand, reported a 17.6% quarter-on-quarter revenue increase, reaching Rs 554 croreโ€”its most profitable quarter to date, with a profit after tax (PAT) of Rs 40 crore. Last month, early investors divested shares worth Rs 1,600 crore ($190 million) in the company.

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