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With new budget brand, Mamaearth challenges Reliance, Sugar

The Arc Web

The Arc Web · 1y ago

Honasa Consumer, the parent company of skincare brands Mamaearth and others, has launched a budget-friendly beauty line called Staze 9to9. This move comes after Mamaearth achieved a revenue run rate of Rs 150 crore in its premium range of cosmetics. Staze will offer affordable lipsticks, eyeliners, foundations, and other products specifically targeting young shoppers. The prices of Staze products will be 30-50% lower than Mamaearth's range, and the formulations will also differ. Unlike Mamaearth, which started as an online brand before expanding offline, Staze will focus on offline retail initially.

Related News

Reliance Consumer will now sell candies as it acquires Paan Pasand's parent company for Rs 27 crore

IndianStartupNews

IndianStartupNews · 1y ago

Reliance Consumer will now sell candies as it acquires Paan Pasand's parent company for Rs 27 crore

Reliance Consumer Products, a subsidiary of Reliance Retail Ventures, has acquired the confectionery business of Ravalgaon Sugar Farm for Rs 27 crore. The deal includes the trademarks, recipes, and intellectual property rights of iconic candy brand Ravalgaon. The acquisition will help Reliance expand its FMCG portfolio and diversify its consumer offerings. Ravalgaon Sugar Farm will retain its other assets while focusing on its remaining operations. This acquisition is a part of Reliance's aggressive growth strategy in the FMCG sector.

Decoding The $28 Bn Beauty & Personal Care Market Opportunity

Inc42 · 11m ago

Decoding The $28 Bn Beauty & Personal Care Market Opportunity

Mamaearth is a prime example of a brand that started small in the direct-to-consumer (D2C) beauty and personal care (BPC) space but grew to dominate the segment. With various innovative ingredients, formats, and application methods, the BPC segment remains interesting for investors like Fireside Ventures. The market has seen a shift towards new-age brands, with customers willing to explore and switch to newer options. Brands like Mamaearth are now considering offline retail expansion to reach more customers and be accessible across various platforms. Other notable players in the space include WoW Skin Science, SUGAR Cosmetics, and mCaffeine, all on the verge of becoming unicorns.

Reliance Consumer in talks to acquire majority stake in Baidyanath’s Shunya drinks brand

Economic Times

Economic Times · 10d ago

Reliance Consumer Products (RCPL) is negotiating to acquire a majority stake in Shunya, a premium zero-sugar drink brand by Baidyanath Group's Naturedge Beverages. This potential acquisition aligns with RCPL's strategy to expand its variety of beverages and capitalize on the growing global demand for zero-sugar drinks. If successful, it will mark Reliance's fourth acquisition in the beverage sector, alongside brands like Campa, Sosyo, and RasKik, enhancing its position in health-focused beverages.

Mamaearth join hands with Zepto to launch new campaign

Financial Express

Financial Express · 7m ago

Mamaearth join hands with Zepto to launch new campaign

Mamaearth has partnered with Zepto to launch its new campaign. From what is understood, the brand will plant a tree for every Mamaearth product ordered through Zepto’s platform. According to the company, this collaboration aims to combine Zepto’s fast delivery service with Mamaearth’s commitment to sustainability, offering consumers an opportunity to support eco-conscious initiatives while shopping.

Mamaearth parent Honasa targets Gen Z users with cosmetic brand Staze

Economic Times

Economic Times · 1y ago

Honasa Consumer, the parent company of Mamaearth, has launched a new brand called 'Staze' in the colour cosmetics space, targeting the 18-24 age group. This is the seventh brand in Honasa Consumer's portfolio, offering products like lipsticks, kajal pens, foundations, compacts, and eyeliners. Staze aims to compete with established brands like Maybelline and Lakme with an average unit price of Rs 300-350. The company has previously ventured into the colour cosmetics category under the Mamaearth brand and achieved an annual revenue run rate of over Rs 150 crore.

Mamaearth parent targets double-digit revenue growth on retail push

VCCircle

VCCircle · 2m ago

Mamaearth parent targets double-digit revenue growth on retail push

Honasa Consumer, owner of beauty brands including Mamaearth, aims for double-digit revenue growth by expanding its presence in neighborhood stores. The company plans to add 50,000 more stores to its current 100,000, alongside boosting its skincare brands Aqualogica and Dr. Sheth's. Analysts predict a 15% revenue increase this fiscal year. Despite challenges and lagging growth of Mamaearth, Honasa focuses on core categories like face wash and sunscreen to revitalize its brand.

Clensta onboards Mamaearth senior leader Ashish Mishra as Co-founder and CBO

IndianStartupNews

IndianStartupNews · 1y ago

Clensta onboards Mamaearth senior leader Ashish Mishra as Co-founder and CBO

Gurugram-based personal care brand Clensta has appointed Ashish Mishra as its Co-founder and Chief Business Officer (CBO) to help scale the brand's growth. Ashish, who previously headed business units at Mamaearth and worked with companies like Reliance and Tata Group, will oversee retail and online sales channels while driving growth in international, institutional, and alternate channels. Clensta, which offers sustainable personal care solutions, is backed by investors like Parineeti Chopra and the Royal Family of UAE. The brand is available on various online platforms and plans to expand its offline presence across 50+ cities.

Sugar seeks $100 mn at $700-800 mn valuation

Livemint

Livemint · 1y ago

Sugar seeks $100 mn at $700-800 mn valuation

Indian D2C brand, Sugar Cosmetics, is reportedly aiming to raise $100 million in a new funding round that would value the company at around $700-$800 million. The funding will be raised through the issuance of fresh equity and stake sales by existing investors, with discussions being held with sovereign wealth funds and private equity funds. The final valuations and round construct are expected to be determined in a few weeks. Sugar Cosmetics, founded in 2012, sells cruelty-free beauty products and has a strong retail presence across India.

Reliance forms joint venture with Mothercare

YourStory

YourStory · 9m ago

Reliance forms joint venture with Mothercare

Reliance Retail Ventures, a top retailer in India, is collaborating with global parenting and children's products specialist, Mothercare, to form a joint venture. Reliance Brands Holding UK Limited will create the JV and acquire a 51% stake, while Mothercare Global Brand will retain the remaining 49%. Reliance Brands currently operates 87 stores across 25 cities in India under the Mothercare brand, and this partnership aims to unlock new growth opportunities in South Asia. The joint venture will act as the franchisor for the Mothercare brand in the specified regions.

Hurun India under-35 list: Isha Ambani, Parita Parekh, Ghazal Alagh among top young entrepreneurs.

Livemint

Livemint · 10m ago

Hurun India under-35 list: Isha Ambani, Parita Parekh, Ghazal Alagh among top young entrepreneurs.

Isha Ambani, daughter of billionaire Mukesh Ambani, and Parita Parekh, co-founder of Toddle, have been included in the Inaugural 2024 Hurun India Under-35 list. The list features 150 Indian entrepreneurs under the age of 35, including Isha who serves as a non-executive director of Reliance Retail, and Parita who leads learning at Toddle. Other notable women on the list include Ghazal Alagh, founder of personal care brand Mamaearth. The youngest entrepreneur featured is Ankush Sachdeva, co-founder and CEO of Sharechat. The list also includes Aakash Ambani, Chairman of Reliance Jio Infocomm Limited (RJIL) and Isha's twin brother.

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