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Mamaearth join hands with Zepto to launch new campaign

Financial Express

Financial Express · 7m ago

Mamaearth join hands with Zepto to launch new campaign

Mamaearth has partnered with Zepto to launch its new campaign. From what is understood, the brand will plant a tree for every Mamaearth product ordered through Zepto’s platform. According to the company, this collaboration aims to combine Zepto’s fast delivery service with Mamaearth’s commitment to sustainability, offering consumers an opportunity to support eco-conscious initiatives while shopping.

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Mamaearth Forays Into Colour Cosmetics Space With ‘Staze’

Inc42 · 1y ago

Mamaearth Forays Into Colour Cosmetics Space With ‘Staze’

The new launch comes days after the company forayed into the personal wash space with the launch of moisturising lotion soaps The parent company of Mamaearth said that Staze will target Indian women in the age group of 18-24, with an average price of less than INR 300 Honasa said that the launch o

Zepto Adds Real Estate to Quick Commerce Ahead of $5.4B IPO

StartupTalky

StartupTalky · 11d ago

Zepto Adds Real Estate to Quick Commerce Ahead of $5.4B IPO

Zepto has partnered with The House of Abhinandan Lodha to add real estate to its quick commerce offerings, promising land plots in ten minutes. Launched during the Janmashtami festival, the campaign shows expansive plots with a delivery partner holding a picture of them. It remains unclear if Zepto will showcase or sell the plots like real estate platforms 99acres or MagicBricks. Zepto is preparing for an IPO, with recent investments boosting its value.

Right now is not the time to slow down: Zepto co-founder, CEO Aadit Palicha

Livemint

Livemint · 9m ago

Right now is not the time to slow down: Zepto co-founder, CEO Aadit Palicha

Zepto, an Indian quick commerce startup, is on the path to achieving annualized sales of $3 billion. The company's dark stores, which offer fast deliveries, are becoming profitable faster as it expands into new categories with higher average order values. Zepto recently raised $350 million in funding, the largest domestic fundraising round in India's startup ecosystem. The company aims to continue aggressive expansion and plans to launch around 100 dark stores every quarter. Zepto is also exploring new categories such as pharmacy and expanding its Zepto Cafe business.

Zepto tries "Swap and Save" feature for clearing slow-moving stock

YourStory

YourStory · 3m ago

Zepto tries "Swap and Save" feature for clearing slow-moving stock

Zepto is piloting a "Swap and Save" feature, allowing users to substitute cart items with cheaper alternatives. While it may seem counterintuitive to increasing average order values, the feature aims to clear unsold or slow-moving inventory, especially perishables, and offers monetization potential through new seller discounts and promoting private labels. This initiative follows the launch of Atom, a subscription-based data insights tool for consumer brands, replacing the Zepto Pass subscription service with Zepto Daily.

Zepto Cafe crosses 100,000 orders per day mark, says CEO Aadit Palicha

Economic Times

Economic Times · 6m ago

Zepto Cafe crosses 100,000 orders per day mark, says CEO Aadit Palicha

Zepto's quick commerce platform, Zepto Café, has surpassed 100,000 orders daily, nearing a $100 million annualized GMV with a 50% steady-state gross margin, according to CEO Aadit Palicha. Since its launch in December 2024, Zepto Café has expanded rapidly, opening over 100 new cafés monthly. The move highlights a competitive surge in the 10-minute food delivery space, with rivals like Blinkit and Swiggy scaling similar services to meet growing demand.

Honasa Consumer acquires Cosmogenesis Labs for Rs 4 crore

Economic Times

Economic Times · 1y ago

Honasa Consumer acquires Cosmogenesis Labs for Rs 4 crore

Honasa Consumer, the parent company of Mamaearth beauty and personal care brand, has announced the acquisition of Cosmogenesis Laboratories, a research and development platform specializing in natural and organic cosmetics. The deal, valued at Rs 4 crore, is expected to be completed in the next four to six weeks. The acquisition will enhance Honasa's R&D capabilities and product development expertise, enabling them to deliver innovative and quality products to consumers. Cosmogenesis founder Rohini Manoj will join Honasa as Vice President of R&D. Honasa Consumer currently operates seven brands, including Mamaearth and Dr Sheth's.

Mamaearth parent Honasa escalates product quality spat with HUL

Economic Times

Economic Times · 4m ago

Mamaearth parent Honasa escalates product quality spat with HUL

Honasa Consumer, parent company of Mamaearth, has intensified its conflict with Hindustan Unilever (HUL) over sunscreen efficacy claims made by digital-first brands. Co-founder Ghazal Alagh accused HUL's Lakme and Sunsilk of product copying, urging respect for innovation. The dispute began with HUL's campaign questioning these brands' SPF claims. The argument underscores a market shift, highlighting demand for evidence-based innovations tailored to Indian conditions, amid Honasa's diverse brand portfolio and financial growth.

Meta, Govt Roll Out Initiative Against Online Scams

Inc42 · 10m ago

Meta, Govt Roll Out Initiative Against Online Scams

Meta, the parent company of social media giant Facebook, has partnered with the Centre to launch a two-month safety campaign titled "Scams se Bacho" (Save yourself from scams) in India. The campaign aims to raise awareness about online scams and provide guidance on how to stay safe online. It supports the government's efforts to combat the increasing cases of scams and cyber fraud in the country. This initiative comes in conjunction with Amazon's digital campaign, #AapkeHittMeJaari, which educates customers on staying vigilant against cyber fraud and scams through YouTube Shorts.

Zepto raises $340 Mn at $5 Bn valuation

Entrackr

Entrackr · 1y ago

Zepto raises $340 Mn at $5 Bn valuation

Quick commerce company Zepto has raised $340 million in a follow-on financing round led by General Catalyst, with Dragon Fund and Epiq Capital joining as new investors. Existing investors, including StepStone, Lightspeed, DST, and Contrary, also increased their stakes. With this new funding, the company’s valuation has surged by nearly 40%, rising to $5 billion from $3.6 billion in June, when it raised $665 million in its Series F round. Zepto, has raised over $1 billion in 2024, $1.2 billion in the past 12 months, and more than $1.5 billion since its inception. “The rationale behind this follow-on financing was twofold,” said Aadit Palicha, co-founder and CEO of Zepto. “First, the opportunity to bring on a lead investor of Neeraj Arora’s caliber from General Catalyst was one we couldn’t pass up. Second, strengthening our balance sheet is a strategic move, especially as the company continues to deliver robust growth and operating leverage.” Zepto serves millions of customers by delivering over 10,000 products across various categories within 10 minutes through a network of delivery hubs nationwide. The Mumbai-based firm claims it has nearly achieved EBITDA positivity with 140% year-on-year growth and an annualized gross merchandise value of over $1 billion (Rs 8,300 crore). As of May 2024, it also reports that about 75% of its stores are fully EBITDA positive. In FY23, Zepto registered a 14-fold increase in revenue to Rs 2,024 crore, though its losses widened to Rs 1,272 crore. The quick commerce sector is becoming increasingly competitive with Flipkart’s recent entry and BigBasket’s full shift to rapid delivery. Additionally, e-commerce leader Amazon is expected to join the market early next year. Currently, Zomato-owned Blinkit has emerged as top player in the quick commerce followed by Swiggy Instamart, Zepto and Tata Digital-owned BigBasket.

Mistral's new Devstral AI model was designed for coding | TechCrunch

TechCrunch · 3m ago

Mistral's new Devstral AI model was designed for coding | TechCrunch

Mistral announced the launch of Devstral, a new AI model designed for coding, developed in collaboration with All Hands AI. Available under an Apache 2.0 license, Devstral outperforms models like Google’s Gemma 3 27B in coding benchmarks. It is compact enough to run on common hardware and is intended for local deployment. Following a trend of increasing AI-powered coding tools, Devstral is positioned as a research preview and accessible through platforms like Hugging Face.

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