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Mamaearth parent Honasa escalates product quality spat with HUL

Economic Times

Economic Times · 4m ago

Mamaearth parent Honasa escalates product quality spat with HUL

Honasa Consumer, parent company of Mamaearth, has intensified its conflict with Hindustan Unilever (HUL) over sunscreen efficacy claims made by digital-first brands. Co-founder Ghazal Alagh accused HUL's Lakme and Sunsilk of product copying, urging respect for innovation. The dispute began with HUL's campaign questioning these brands' SPF claims. The argument underscores a market shift, highlighting demand for evidence-based innovations tailored to Indian conditions, amid Honasa's diverse brand portfolio and financial growth.

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Honasa Consumer acquires Cosmogenesis Labs for Rs 4 crore

Economic Times

Economic Times · 1y ago

Honasa Consumer acquires Cosmogenesis Labs for Rs 4 crore

Honasa Consumer, the parent company of Mamaearth beauty and personal care brand, has announced the acquisition of Cosmogenesis Laboratories, a research and development platform specializing in natural and organic cosmetics. The deal, valued at Rs 4 crore, is expected to be completed in the next four to six weeks. The acquisition will enhance Honasa's R&D capabilities and product development expertise, enabling them to deliver innovative and quality products to consumers. Cosmogenesis founder Rohini Manoj will join Honasa as Vice President of R&D. Honasa Consumer currently operates seven brands, including Mamaearth and Dr Sheth's.

Mamaearth parent Honasa raises Rs 765 crore from anchor investors ahead of IPO

Economic Times

Economic Times · 1y ago

Mamaearth parent Honasa raises Rs 765 crore from anchor investors ahead of IPO

Mamaearth parent Honasa has raised Rs 765 crore from anchor investors ahead of its IPO. The company plans to use the funds to enhance its manufacturing capabilities, expand its product portfolio, and for marketing and brand building activities. Honasa offers a range of personal care products under various brands, including Mamaearth, The Derma Co, and The Moms Co.

Honasa Consumer elevates Vipul Maheshwari to senior vice president, product and data analytics

Economic Times

Economic Times · 9m ago

Honasa Consumer elevates Vipul Maheshwari to senior vice president, product and data analytics

Parent company of Mamaearth, Honasa Consumer, has promoted Vipul Maheshwari to the role of Senior Vice President of Product and Data Analytics. With expertise in analytics and data science, Maheshwari will lead the integration of advanced analytics for product development as the company focuses on data-driven innovation. The promotion comes alongside a decline in Honasa's operating revenue in the September quarter and the recent appointment of Kaustav Guha as Vice President of Research & Development to bolster R&D capabilities. Honasa owns multiple beauty and personal care brands including Mamaearth, The Derma Co, and Dr Sheth's.

Mamaearth parent bets on made-for-India goods in world’s fastest growing beauty market

Economic Times

Economic Times · 1y ago

Mamaearth parent bets on made-for-India goods in world’s fastest growing beauty market

Honasa Consumer Ltd., the parent company of India's personal-care brand Mamaearth, is gaining traction in the Indian beauty market by offering products made with local natural ingredients and tailored for Indian consumers. Unlike international competitors who mostly offer their global product portfolios, Honasa's brands, including Mamaearth, Staze, Aqualogica, and Dr. Sheth's, are designed specifically for Indian preferences. With a rapidly expanding middle class and a projected annual growth rate of 10% between 2022 and 2027, the Indian beauty and personal-care industry is attracting the attention of niche brands like Honasa Consumer, which recently reported strong financial results.

Touché: Ashneer Grover as Mamaearth shares surge 20%

Twitter · 1y ago

Touché: Ashneer Grover as Mamaearth shares surge 20%

BharatPe's former MD Ashneer Grover took to X to share a graph showing the surge of Mamaearth parent Honasa Consumer's shares and wrote, "Touché!" Honasa Consumer's shares surged 20% and hit the upper circuit at ₹423.75, as the company's Q2 profit nearly doubled to nearly ₹30 crore. In a now-deleted tweet, Ashneer claimed he applied for Mamaearth IPO.

Mamaearth parent Honasa to discontinue ayurvedic beauty brand Ayuga

Economic Times

Economic Times · 1y ago

Honasa Consumer, the parent company of Mamaearth, has decided to discontinue its ayurvedic beauty brand Ayuga. The company stated that it was unable to establish a product-market fit and started phasing out the brand in June. Honasa Consumer will now focus on its other brands, including Mamaearth, The Derma Co, Aqualogica, Dr Sheth’s, BBlunt, and Staze. The company reported a 19% increase in operating revenue for the April-June period and a net profit rise of 62%. Ayuga, which was launched in December 2021 and revamped based on consumer feedback, failed to gain traction in the market.

Mamaearth's chief product and technology officer Jayant Chauhan quits

Economic Times

Economic Times · 10m ago

Mamaearth's chief product and technology officer Jayant Chauhan quits

Jayant Chauhan has resigned from his role as chief product and technology officer at Mamaearth-parent Honasa Consumer. In his resignation letter, Chauhan cited personal reasons and stated that his last day with the company would be November 30, 2024. Chauhan joined the beauty and personal care company in November 2020 and has previously held positions at Policybazaar, Paytm, Airtel, and Zomato.

Mamaearth parent Honasa Consumer appoints Nishchay Bahl to lead offline business

Economic Times

Economic Times · 1y ago

Mamaearth parent Honasa Consumer appoints Nishchay Bahl to lead offline business

Mamaearth parent company Honasa Consumer has appointed Nishchay Bahl to lead its offline business. Bahl will be responsible for expanding the company's offline retail presence and driving growth in offline sales channels. Honasa Consumer is a fast-growing brand in the personal care and beauty space, with Mamaearth being its flagship brand. The company aims to leverage Bahl's experience and expertise in offline retail to further strengthen its position in the market.

Stellaris sells 1% stake in Mamaearth parent for INR 141 Cr via bulk deal

Inc42 · 1y ago

Stellaris sells 1% stake in Mamaearth parent for INR 141 Cr via bulk deal

Stellaris Venture Partners, an Indian venture capital firm, has sold a 1% stake in Honasa Consumer Limited, the parent company of Mamaearth, in a bulk deal valued at INR 140.61 crore. Following the transaction, Stellaris Venture Partners now holds a reduced shareholding of 4.78% in Honasa Consumer. Mamaearth, a beauty and personal care company, achieved unicorn status in December 2022 and was subsequently listed on public markets in November 2023.

Mamaearth parent Honasa targets Gen Z users with cosmetic brand Staze

Economic Times

Economic Times · 1y ago

Honasa Consumer, the parent company of Mamaearth, has launched a new brand called 'Staze' in the colour cosmetics space, targeting the 18-24 age group. This is the seventh brand in Honasa Consumer's portfolio, offering products like lipsticks, kajal pens, foundations, compacts, and eyeliners. Staze aims to compete with established brands like Maybelline and Lakme with an average unit price of Rs 300-350. The company has previously ventured into the colour cosmetics category under the Mamaearth brand and achieved an annual revenue run rate of over Rs 150 crore.

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