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Mamaearth parent Honasa Consumer appoints Nishchay Bahl to lead offline business

Economic Times

Economic Times · 1y ago

Mamaearth parent Honasa Consumer appoints Nishchay Bahl to lead offline business

Mamaearth parent company Honasa Consumer has appointed Nishchay Bahl to lead its offline business. Bahl will be responsible for expanding the company's offline retail presence and driving growth in offline sales channels. Honasa Consumer is a fast-growing brand in the personal care and beauty space, with Mamaearth being its flagship brand. The company aims to leverage Bahl's experience and expertise in offline retail to further strengthen its position in the market.

Related News

Mamaearth parent Honasa Consumer appoints Yatish Bhargava as chief business officer

Economic Times

Economic Times · 1m ago

Mamaearth parent Honasa Consumer appoints Yatish Bhargava as chief business officer

Honasa Consumer, the parent company of Mamaearth, appointed Yatish Bhargava as Chief Business Officer. With 17 years of experience in ecommerce and FMCG sectors, Bhargava aims to enhance Honasa's omnichannel strategy and drive growth across platforms. Previously at Flipkart and Hindustan Unilever, he has expertise in category transformation and market strategies. Honasa also reported a 13% year-on-year rise in operating revenue to Rs 533 crore for the March quarter.

With new budget brand, Mamaearth challenges Reliance, Sugar

The Arc Web

The Arc Web · 1y ago

Honasa Consumer, the parent company of skincare brands Mamaearth and others, has launched a budget-friendly beauty line called Staze 9to9. This move comes after Mamaearth achieved a revenue run rate of Rs 150 crore in its premium range of cosmetics. Staze will offer affordable lipsticks, eyeliners, foundations, and other products specifically targeting young shoppers. The prices of Staze products will be 30-50% lower than Mamaearth's range, and the formulations will also differ. Unlike Mamaearth, which started as an online brand before expanding offline, Staze will focus on offline retail initially.

ICICI Securities Initiates Coverage On Honasa With ‘BUY’ Rating, Sees 28% Upside

Inc42 · 1y ago

ICICI Securities Initiates Coverage On Honasa With ‘BUY’ Rating, Sees 28% Upside

ICICI Securities has initiated coverage on Honasa Consumer Ltd, the parent company of Mamaearth, with a ‘BUY’ rating and a price target of INR 550 per share. The brokerage believes that Honasa's agile and low-risk business model, along with its digital-first approach, positions it well in the beauty and personal care industry. Honasa's portfolio of brands, including Mamaearth, The Derma Co, and others, is expected to benefit from industry growth. While the report highlights challenges in scaling offline distribution and the limitations of a niche natural ingredient-oriented approach, Honasa's newer brands are experiencing strong growth. Shares of Honasa have surged since listing on the stock exchanges in November last year.

Honasa appoints Flipkart’s Yatish Bhargava as CBO

Entrackr

Entrackr · 1m ago

Honasa appoints Flipkart’s Yatish Bhargava as CBO

Honasa appoints Flipkart’s Yatish Bhargava as CBO Honasa Consumer Limited, the parent company of Mamaearth, has appointed Yatish Bhargava as Chief Business Officer with immediate effect. The post had been vacant since February 28, following the resignation of Zairus Master, who left the Gurugram-based firm citing personal reasons. Bhargava will also be designated as a Senior Management Personnel, the company informed in a stock exchange filing. Bhargava brings over 17 years of experience in P&L management and leading large-scale teams across general trade, modern trade, and e-commerce. Prior to joining Honasa, he held senior leadership roles at Flipkart and Hindustan Unilever Limited. Recently, Honasa elevated Karan Bajwa, who had been serving as Senior Vice President of Human Resources, to Chief Human Resources Officer (CHRO), and Avinash Dhagat, formerly Senior Vice President of Supply Chain, to Chief Supply Chain Officer (CSCO).

Mamaearth revamps offline distribution after weaker revenue growth

The Arc Web

The Arc Web · 1y ago

Mamaearth revamps offline distribution after weaker revenue growth

Honasa Consumer, the owner of skincare brand Mamaearth, has announced plans to restructure its offline distribution model. The move follows single-digit growth for Mamaearth in FY24, compared to the overall double-digit revenue increase for Honasa. The company aims to establish a stronger infrastructure of direct distribution, reducing the layers between the company and retail outlets. Honasa expects cost savings and increased sales visibility from the restructuring, but acknowledges a potential 2-5% impact on the topline in the near term. Mamaearth's offline sales accounted for approximately half of its revenue when the company went public in 2023.

Honasa Consumer elevates Vipul Maheshwari to senior vice president, product and data analytics

Economic Times

Economic Times · 8m ago

Honasa Consumer elevates Vipul Maheshwari to senior vice president, product and data analytics

Parent company of Mamaearth, Honasa Consumer, has promoted Vipul Maheshwari to the role of Senior Vice President of Product and Data Analytics. With expertise in analytics and data science, Maheshwari will lead the integration of advanced analytics for product development as the company focuses on data-driven innovation. The promotion comes alongside a decline in Honasa's operating revenue in the September quarter and the recent appointment of Kaustav Guha as Vice President of Research & Development to bolster R&D capabilities. Honasa owns multiple beauty and personal care brands including Mamaearth, The Derma Co, and Dr Sheth's.

Stellaris sells 1% stake in Mamaearth parent for INR 141 Cr via bulk deal

Inc42 · 1y ago

Stellaris sells 1% stake in Mamaearth parent for INR 141 Cr via bulk deal

Stellaris Venture Partners, an Indian venture capital firm, has sold a 1% stake in Honasa Consumer Limited, the parent company of Mamaearth, in a bulk deal valued at INR 140.61 crore. Following the transaction, Stellaris Venture Partners now holds a reduced shareholding of 4.78% in Honasa Consumer. Mamaearth, a beauty and personal care company, achieved unicorn status in December 2022 and was subsequently listed on public markets in November 2023.

Honasa Consumer acquires Cosmogenesis Labs for Rs 4 crore

Economic Times

Economic Times · 1y ago

Honasa Consumer acquires Cosmogenesis Labs for Rs 4 crore

Honasa Consumer, the parent company of Mamaearth beauty and personal care brand, has announced the acquisition of Cosmogenesis Laboratories, a research and development platform specializing in natural and organic cosmetics. The deal, valued at Rs 4 crore, is expected to be completed in the next four to six weeks. The acquisition will enhance Honasa's R&D capabilities and product development expertise, enabling them to deliver innovative and quality products to consumers. Cosmogenesis founder Rohini Manoj will join Honasa as Vice President of R&D. Honasa Consumer currently operates seven brands, including Mamaearth and Dr Sheth's.

Mamaearth parent dismisses distributors’ claim of Rs 300-cr unsold inventory as ‘misinformation’

Economic Times

Economic Times · 8m ago

Mamaearth parent dismisses distributors’ claim of Rs 300-cr unsold inventory as ‘misinformation’

Honasa Consumer, the parent company of Mamaearth, has denied allegations made by the All India Consumer Products Distributors Federation (AICPDF) regarding large unsold inventory. The AICPDF had claimed that near-expiry inventory caused a financial burden of Rs 300 crore for distributors, but Honasa Consumer stated that the total inventory in the distribution value-chain was Rs 40.69 crore. Mamaearth has undergone a restructuring in its general trade strategy, leading to a net loss of Rs 19 crore and a drop in operating revenue in the September quarter. This has resulted in a significant decline in Honasa Consumer's stock.

Honasa looks beyond beauty and skincare to new growth categories - The Economic Times

Economic Times

Economic Times · 10d ago

Honasa looks beyond beauty and skincare to new growth categories - The Economic Times

Honasa Consumer, known for brands like Mamaearth and BBlunt, is expanding into new beauty tech categories such as laser masks and LED light therapy devices. This move comes as the Mamaearth brand's sales slow, prompting a strategic shift. Despite slower growth in some areas, Honasa’s newer brands are driving overall growth, with a focus on leveraging both online and offline markets. The Indian beauty electronics market is expected to grow significantly, presenting opportunities for Honasa.

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