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Kidswear brand Orange Sugar raises pre-seed round

EntrackrEntrackr · 5m ago
Kidswear brand Orange Sugar raises pre-seed round
Medial

Kidswear brand Orange Sugar has raised Rs 4 crore in a pre-seed funding round from Consumer Collective by Atrium and Ramakant Sharma. The round also saw participation from a group of angel investors including Saurabh Jain, Srivatsan Chari, Kunal Mahipal, Meghana Agarwal, and Sunil Khaitan. The fresh capital will be utilized to launch new product lines and categories within the premium kidswear segment, while further strengthening its distribution network across digital marketplaces, quick commerce and offline retail, Orange Sugar said in a press release. Co-founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar addresses the growing demand for high-quality, comfortable, and stylish kidswear for children up to 10 years. The brand offers 100% cotton everyday basics that blend safety, durability, and modern design, catering to the expectations of contemporary Indian parents. According to Orange Sugar, its products are available on leading e-commerce marketplaces such as Myntra, Firstcry, and Nykaa Fashion, along with its own D2C platform. “At Orange Sugar, we’re building India’s go-to brand for the other 80% premium everyday essentials that kids truly live in. This fundraise is a strong validation of our vision, and with the support of experienced investors, we’re ready to scale, innovate, and lead this category with uncompromised quality and trust,” said Tarun Agrawal, co-founder of Orange Sugar.

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Premium kidswear brand Includ raises $1.5 Mn led by Incubate Fund Asia

EntrackrEntrackr · 1y ago
Premium kidswear brand Includ raises $1.5 Mn led by Incubate Fund Asia
Medial

Includ, a mass premium kidswear brand, has secured $1.5 million in its seed funding round led by Incubate Fund Asia with participation from Escape Velocity, Abhishek Goyal (Co-founder, Tracxn), and IIM Indore Alumni Angel Fund. Includ plans to use the funds to improve its supply chain, build in-house technology and create brand awareness, the company said in a press release. Furthermore, the company plans to invest in technology to vertically integrate with its suppliers, and build a robust supply chain to ensure timely deliver. The firm will also leverage the funds to implement effective marketing and brand strategies. Started in 2023 by Ashwin Rastogi, Includ aims to bridge the gap in the Indian kidswear market for high-quality yet affordable apparel. The brand caters to children aged 0 to 14 years old, offering a wide range of comfortable and stylish clothing options. The company added that it is committed to using sustainable materials and ethical manufacturing practices. In less than a year of launch, the Gurugram-based brand claims to have crossed monthly sales of more than Rs 2 crore.

Beverage startup CHINI KUM raises pre-seed funding

EntrackrEntrackr · 1m ago
Beverage startup CHINI KUM raises pre-seed funding
Medial

Beverage startup CHINI KUM raises pre-seed funding Zero-sugar beverage startup CHINI KUM has raised Rs 1 crore in a pre-seed funding round from angel investors and founder participation. The startup is entering the Indian beverage market with a portfolio of zero-sugar, low-calorie beverages. The round saw participation from Shobhit Gupta, promoter at One8 Commune Restaurants, Varun Sachdeva, head of ecommerce at boAt, and Eiti Singhal of Eiti Ventures, along with other angel investors. The startup plans to use the fresh capital to invest in product innovation, expand flavour offerings, and scale distribution across India. A portion of the funds will also be used to strengthen quick commerce and online sales channels. Founded by Priyank Jain, CHINI KUM is launching its products through its direct-to-consumer website and has made an exclusive debut on Swiggy Instamart across select metro cities. The company is starting with carbonated and non-carbonated beverages in lemon and mango flavours. According to the company, the drinks are sweetened using stevia and monk fruit extract and contain prebiotic fibre. The beverages are positioned at lower calorie levels compared to traditional sugar-based drinks. CHINI KUM is pricing its products starting at Rs 30 for a 160 ml pack and plans to expand availability across metro and Tier I markets. The company stated that it is focusing on quick commerce platforms to reach consumers looking for alternatives in the beverage category.

Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 11m ago
Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures
Medial

Troovy, a kids' nutrition-focused food brand, has raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures. Other investors include Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Troovy had previously raised an undisclosed seed round in 2023. With the current funding, it plans to scale product development and distribution. Founded by Aditya Mukherjee and Mansi Baranwal, Troovy offers products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Troovy launched with a chemical-free, nutrition-focused ketchup, developed after over a year of trials. The brand uses protein sources such as dals, makhanas, green peas, and millets, and substitutes artificial additives with natural alternatives like soy flour and rosemary extract. It competes with brands like Slurrp Farm, Timios, and The Mumum Co. in the growing kids’ health food segment.

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