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Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures

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Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures
Medial

Troovy, a kids' nutrition-focused food brand, has raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures. Other investors include Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Troovy had previously raised an undisclosed seed round in 2023. With the current funding, it plans to scale product development and distribution. Founded by Aditya Mukherjee and Mansi Baranwal, Troovy offers products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Troovy launched with a chemical-free, nutrition-focused ketchup, developed after over a year of trials. The brand uses protein sources such as dals, makhanas, green peas, and millets, and substitutes artificial additives with natural alternatives like soy flour and rosemary extract. It competes with brands like Slurrp Farm, Timios, and The Mumum Co. in the growing kidsโ€™ health food segment.

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Exclusive: Pilgrim raises $9 Mn with 3X valuation surge

EntrackrEntrackr ยท 1y ago
Exclusive: Pilgrim raises $9 Mn with 3X valuation surge
Medial

Beauty and personal care D2C firm Pilgrim has raised Rs 75 crore (approximately $9 million) in its extended Series B round led by Fireside and Vertex Ventures. The board at Pilgrim has passed a special resolution to issue 854 Series B1 and B2 preference shares at an issue price of Rs 8,77 655 each to raise Rs 75 crore or $9 million, its regulatory filing accessed from the Registrar of Companies shows. Fireside and Vertex Ventures pumped in Rs 25 crore and Rs 23 crore, respectively. NSFO Ventures, Mirabilis Investment, and NABS Vriddhi cumulatively invested Rs 27 crore during the round. The company will use these proceeds for expansion and general corporate purposes as decided by the board, the filings further added. According to the startup data intelligence platform TheKredible, the companyโ€™s valuation has soared to approximately Rs 2,075 crore (around $250 million) post-allotment. This marks an over threefold increase from its last funding round, of $20 million where the company was valued at $75 million. The firm may raise more funds in this round. With the recent funding, Fireside Ventures remains the largest external stakeholder with a 23% stake, followed by Vertex Ventures, which holds 11.2%. NSFO Ventures and Mirabilis Investment command 5.57% and 2.81% stakes, respectively. Founded by Anurag Kedia in 2019, Pilgrim offers more than 90 SKUs across face care, haircare, and skincare products, and fragrances in over 25,000 pin codes. The company said that it offers a wide range of products curated with ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers. The five-year-old firm has raised around $35 million across rounds including its $20 million Series B led by Vertex Ventures in 2023. The company posted 4.47X growth in scale to Rs 76 crore in FY23 from Rs 17 crore in FY22. In pursuit of growth, its losses also jumped 3X to Rs 23 crore in FY23. Pilgrim is yet to file annual results for FY24.

FlexifyMe raises 20 Cr in pre-Series A round led by IvyCap Ventures

EntrackrEntrackr ยท 13d ago
FlexifyMe raises 20 Cr in pre-Series A round led by IvyCap Ventures
Medial

FlexifyMe raises 20 Cr in pre-Series A round led by IvyCap Ventures Health-tech company FlexifyMe has raised Rs 20 crore ($2.4 million) in pre-Series A funding led by IvyCap Ventures with participation from Signal Ventures and existing investors. Previously, the company raised $1 million in a seed funding round led by Flipkart Ventures and featured on Shark Tank India Season 3, where it secured investment from Namita Thapar (Emcure). The fresh funds will be utilized to accelerate its hybrid care expansion (online and offline centers), the launch of advanced posture and gait analysis labs, and the strengthening of clinical research partnerships, FlexifyMe said in a press release. Co-founded in 2021 by Manjeet Singh and Amit Bhayani, FlexifyMe combines AI-driven posture and motion analysis with expert physiotherapy to identify the root causes of chronic musculoskeletal pain. By moving away from subjective, symptom-based care to data-driven, trackable interventions, the company helps reduce unnecessary procedures and improve long-term patient outcomes. โ€œBy combining technology, licensed physiotherapists and rigorous progress tracking, we are making the journey to a pain-free life scientific, objective and measurable. This funding allows us to scale these capabilities so millions can avoid unnecessary surgeries, return to the activities they love, and regain meaningful quality of life,โ€ said Manjeet Singh, co-founder, FlexifyMe. The Pune-based platform provides live one-on-one sessions with certified instructors, personalized programs, and guided video sessions, drawing on a blend of traditional wisdom and cutting-edge technology. FlexifyMe says that it is already trusted by thousands of users across India and global markets. It works with enterprises, insurers, and healthcare ecosystems to deliver clinically validated outcomes.

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