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Can CHOSEN Rewrite India’s Beauty Playbook With Its Patented Skincare Solutions & LED Tech?

Inc42Inc42 · 1y ago
Can CHOSEN Rewrite India’s Beauty Playbook With Its Patented Skincare Solutions & LED Tech?
Medial

India's direct-to-consumer (D2C) beauty and personal care (BPC) industry has seen the rise of successful brands like Mamaearth, mCaffeine, and WoW Skin Science. CHOSEN by Dermatology, founded by Dr. Geetika Mittal Gupta, has joined the ranks. The brand offers tech-led skincare solutions based on Dr. Gupta's expertise in dermatology. CHOSEN focuses on creating smaller, more accessible versions of traditional skincare products, catering specifically to Indian skin. Despite production capacity constraints in 2023, the brand is actively acquiring more facilities to address stock shortages and support scaling. Other notable players in the D2C BPC space include Minimalist and Nykaa.

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Skin care startup CHOSEN raises $1.2 Mn in seed round

EntrackrEntrackr · 1y ago
Skin care startup CHOSEN raises $1.2 Mn in seed round
Medial

Chennai-based skincare startup CHOSEN has raised $1.2 million in its seed round from friends and family. This funding follows an equity-free grant of $100,000 from Peak XV Partners as part of the SPARK program for women entrepreneurs. The proceeds will be used to to grow its headcount and enhance its supply chain capabilities. Founded by cosmetic dermatologist Dr. Renita Rajan, CHOSEN focuses on developing innovative skincare products through patents and technology formulations while expanding into IoT-led skincare solutions. Earlier this year, CHOSEN was featured in Peak XV’s cohort of women-led startups, with the $100,000 grant. Over the past four years, CHOSEN claims to have developed a multi-channel ecosystem of highly active cosmetic products tailored for Indian skin types. It currently offers 34 SKUs, with 12 more in the pipeline and additional products slated for launch within the next 18 months. CHOSEN projects a two-fold increase in its scale this fiscal year.

How Artificial Intelligence and Augmented Reality Have Revolutionized the Beauty Industry

StartupTalkyStartupTalky · 1y ago
How Artificial Intelligence and Augmented Reality Have Revolutionized the Beauty Industry
Medial

Artificial intelligence (AI) and augmented reality (AR) have revolutionized the beauty industry by enhancing the user experience and transforming skincare routines. With AI-driven technologies, skincare brands can analyze an individual's skin characteristics and provide personalized recommendations. Leading players in the industry, such as L'Oreal and Procter & Gamble, are investing in AI-powered solutions to meet consumer demands. However, implementing AI in the beauty sector comes with challenges such as data privacy, complexity of beauty products, and skill gap. Despite these challenges, the future prospects for AI in the skincare industry are promising, with continued advancements expected to redefine standards and drive positive transformation.

Perkant Tech raises Rs 6.6 Cr in seed round

EntrackrEntrackr · 7m ago
Perkant Tech raises Rs 6.6 Cr in seed round
Medial

Perkant Tech raises Rs 6.6 Cr in seed round Indore-based health tech startup Perkant Tech has raised Rs 6.6 crore ($771K) in its seed round led by YourNest Venture Capital. The funding also saw support from the Government of India’s Atal New India Challenge (Rs 1 crore), Villgro Foundation (Rs 35 lakh), and Sanchi Connect (Rs 25 lakh). The proceeds will be used to help Perkant Tech improve its technology, grow its team, and prepare for a wider launch after successful tests. The firm also plans to add more features for detecting diseases early and helping in recovery tracking. Founded in 2020 by engineers Lokant Jain and Saniya Jeswani, Perkant Tech has created a smart AI-powered medical device that gives quick and clear health checks. Its main product, “Abhay Parimiti,” can scan a person’s health in under 60 seconds and works even in areas with limited doctors. Perkant’s technology is already patented in India and has a pending patent in the U.S. It is also aligned with India’s National Digital Health Mission. Its system can track over 700 body signals, helping people stay ahead of serious illnesses. The device is easy to use, making it helpful for both doctors and non-medical users in rural or remote places.

Asaya raises $3 Mn in pre-Series A round led by RPSG Capital

EntrackrEntrackr · 1m ago
Asaya raises $3 Mn in pre-Series A round led by RPSG Capital
Medial

Asaya, a research-backed skincare brand focused on hyperpigmentation, has raised Rs 28 crore (around $3 million) in a pre-Series A round led by RPSG Capital. Other investors include Suyash Saraf and Anisha Agarwal Saraf, co-founders of Dot & Key, alongside existing backers OTP Ventures and Huddle Ventures. The proceeds will be used to set up a state-of-the-art innovation center, accelerate product development, and expand distribution. Founded by Neeraj Biyani, Anupam Sinha and Ritu Malhotra, Asaya’s current product line includes serums, creams, face masks, and treatments for hyperpigmentation, uneven skin tone, and related concerns. The firm follows a direct-to-consumer (D2C) model, selling via its own online channels, quick-commerce platforms, and select offline retail. This approach allows it to control pricing, maintain transparency, and bring research-driven solutions directly to consumers. Asaya claims to have grown 400% year-on-year, driven by its proprietary patented molecule MelaMe™, which delivers clinically proven results in 14 days and has consistently outperformed global beauty brands in tests on Indian skin types. Asaya plans to launch six new products in the next 12 months, including a line featuring another patented molecule targeting a major Indian skin concern after 1.5 years of research. Asaya competes with both multinational giants like L’Oréal, P&G, and Unilever and homegrown digital-first brands such as Mamaearth, Minimalist, and Dot & Key.

GVFL leads $2 Mn pre Series A round in Protouch

EntrackrEntrackr · 3d ago
GVFL leads $2 Mn pre Series A round in Protouch
Medial

GVFL leads $2 Mn pre Series A round in Protouch Protouch has raised $2 million in a pre-Series A round led by GVFL, with participation from Ennission India Capital and Anicut Capital. The company is valued at $10 million post this round. The proceeds will be used to expand the product portfolio, invest in R&D, and scale online and offline distribution. Founded in 2022 by Tanisha Lakhani, Protouch operates in the beauty and personal care appliances segment. It sells haircare, skincare and grooming devices that enable at-home usage for consumers. Its products include an automatic hair multi-styler using airflow technology, LED-based devices for skin and hair, and a dual-sided trimmer. Protouch has developed devices for Indian hair and skin types. The brand claims to have served over 200,000 customers and has expanded to the Middle East. It has recorded 15x revenue growth in 30 months and operates profitably. Protouch plans to introduce new products in haircare and skincare and set up a manufacturing unit over the next few years. Protouch competes with appliance and beauty tech brands such as Dyson, Philips, Vega, Havells, BeautIQ, Agaro, and imported direct-to-consumer beauty tech devices. Its positioning is between low-priced mass appliances and higher-priced international brands. Over the next three to five years, Protouch targets wider category expansion and higher household penetration in the beauty appliance segment.

ShopClues co-founder Radhika Ghai’s startup kindlife.in raises $8 Mn in Series A

EntrackrEntrackr · 1y ago
ShopClues co-founder Radhika Ghai’s startup kindlife.in raises $8 Mn in Series A
Medial

Kindlife.in, a platform for beauty, wellness and health, has raised $8 million in its Series A round led by JB-Dooeun TK Fund and MIXI Global Investments, with participation from Kalaari Capital and some angel investors. Previously, Kindlife had raised $2.5 million in seed funding from Kalaari Capital, Titan Capital, Java Capital, and others in November 2021. This capital will enable Kindlife to build a strong connection between Korea, Japan, and India, the company said in a press release. Its community includes thousands of beauty creators who share recommendations and take a content-first approach, educating consumers on the latest K-beauty trends. Entrackr had exclusively reported about Kindlife’s launch back in September 2021. Founded by ShopClues co-founder Radhika Ghai, Vidit Jain, and Manasa Garemella, kindlife uses proprietary AI technology to help Gen Z consumers discover personalised skincare and wellness routines and products. The platform also provides exclusive and priority access to popular and trending global beauty brands, including Korean and Japanese brands. Capitalising on the surging popularity of K-beauty, fueled by the Hallyu wave, Kindlife aims to cater to India’s rapidly growing K-beauty market. In the ongoing calendar year, the firm plans to launch over 20 Korean and Japanese beauty brands on its platform.

Titan Capital leads seed round in skincare brand Be Clinical

EntrackrEntrackr · 5m ago
Titan Capital leads seed round in skincare brand Be Clinical
Medial

Titan Capital leads seed round in skincare brand Be Clinical Skincare brand Be Clinical has secured Rs 2 crore in a seed funding round led by Titan Capital, along with participation from P-TAL founder Aditya Agarwal. The proceeds will be utilized to internalize its manufacturing operations, ensuring enhanced oversight of inventory, increased operational efficiency, and protection of proprietary formulations, Be Clinical said in a press release. Launched by Himangi Dhir, Be Clinical is a science-led skincare brand that focuses on advanced anti-ageing solutions. The brand leverages medical-grade formulations and clinical expertise to offer targeted, results-driven products that support skin longevity at every stage of life. The startup is committed to transparency, efficacy, and innovation. The Mumbai-based company aims to accelerate its mission of providing advanced, targeted anti-ageing solutions and to set new benchmarks for quality and transparency in skincare. The brand plans to enter additional anti-ageing segments, expanding its portfolio of clinically validated solutions focused on skin longevity. The brand addresses a real and growing need—especially among Indian Gen Z and Millennial consumers, who are now seeking targeted, effective solutions earlier in their skincare journey.

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