News on Medial

Can CHOSEN Rewrite India’s Beauty Playbook With Its Patented Skincare Solutions & LED Tech?

Inc42Inc42 · 11m ago
Can CHOSEN Rewrite India’s Beauty Playbook With Its Patented Skincare Solutions & LED Tech?
Medial

India's direct-to-consumer (D2C) beauty and personal care (BPC) industry has seen the rise of successful brands like Mamaearth, mCaffeine, and WoW Skin Science. CHOSEN by Dermatology, founded by Dr. Geetika Mittal Gupta, has joined the ranks. The brand offers tech-led skincare solutions based on Dr. Gupta's expertise in dermatology. CHOSEN focuses on creating smaller, more accessible versions of traditional skincare products, catering specifically to Indian skin. Despite production capacity constraints in 2023, the brand is actively acquiring more facilities to address stock shortages and support scaling. Other notable players in the D2C BPC space include Minimalist and Nykaa.

Related News

Asaya raises $3 Mn in pre-Series A round led by RPSG Capital

EntrackrEntrackr · 1d ago
Asaya raises $3 Mn in pre-Series A round led by RPSG Capital
Medial

Asaya, a research-backed skincare brand focused on hyperpigmentation, has raised Rs 28 crore (around $3 million) in a pre-Series A round led by RPSG Capital. Other investors include Suyash Saraf and Anisha Agarwal Saraf, co-founders of Dot & Key, alongside existing backers OTP Ventures and Huddle Ventures. The proceeds will be used to set up a state-of-the-art innovation center, accelerate product development, and expand distribution. Founded by Neeraj Biyani, Anupam Sinha and Ritu Malhotra, Asaya’s current product line includes serums, creams, face masks, and treatments for hyperpigmentation, uneven skin tone, and related concerns. The firm follows a direct-to-consumer (D2C) model, selling via its own online channels, quick-commerce platforms, and select offline retail. This approach allows it to control pricing, maintain transparency, and bring research-driven solutions directly to consumers. Asaya claims to have grown 400% year-on-year, driven by its proprietary patented molecule MelaMe™, which delivers clinically proven results in 14 days and has consistently outperformed global beauty brands in tests on Indian skin types. Asaya plans to launch six new products in the next 12 months, including a line featuring another patented molecule targeting a major Indian skin concern after 1.5 years of research. Asaya competes with both multinational giants like L’Oréal, P&G, and Unilever and homegrown digital-first brands such as Mamaearth, Minimalist, and Dot & Key.

Download the medial app to read full posts, comements and news.