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SkinInspired raises $2.9 Mn led by Spring Marketing Capital

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SkinInspired raises $2.9 Mn led by Spring Marketing Capital
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Snippets SkinInspired raises $2.9 Mn led by Spring Marketing Capital New Delhi-based dermaceutical skincare brand SkinInspired has raised $2.9 million (Rs 24 crore) in a Series A funding round led by Spring Marketing Capital. The round also saw participation from Lotus Herbalsโ€™ Beauty Innovation Fund and Arihant Patni of Patni Financial Advisors. Existing investor Unilever Ventures participated as well. Earlier in July 2024, it raised Rs 12.25 crore (approximately $1.5 million) in its seed round led by Unilever Ventures and others. The proceeds will be used to scale research and product innovation, invest in brand building, and expand the team. SkinInspired also plans to widen distribution as it scales in Indiaโ€™s dermaceutical skincare market. Founded in 2022 by FMCG veteran Piyush Jain and dermatologist Dr. Prashant Agrawal, SkinInspired focuses on efficacy-led, clinically tested skincare products developed in collaboration with dermatologists. The company works with over 200 dermatologists and reports strong repeat usage across its portfolio. Agrawal said the brand will continue to prioritise formulation quality, ingredient transparency, and clinical validation, while adhering to vegan and cruelty-free standards. SkinInspired is also backed by angel investors including Arjun Vaidya, Ruchi Kohli, Chinmaya Goyal, Ana Kapur, Jivraj Singh Sachar, and Swapnil Sheth.

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FAE Beauty raises $2 Mn led by Spring Marketing Capital

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FAE Beauty raises $2 Mn led by Spring Marketing Capital
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FAE Beauty raises $2 Mn led by Spring Marketing Capital FAE Beauty has raised Rs 17 crore (about $2 million) in a new funding round led by Spring Marketing Capital. Existing investors Titan Capital, Winners Fund, Arihant Patni, and several angels also participated. Founded by Karishma Kewalramani, a UC Berkeley graduate and trained makeup artist, FAE Beauty focuses on colour cosmetics created for Indian skin tones and undertones. Its flagship products Lip Whip, Lush Blush, and Eye Deal Kajal address gaps in shade diversity and combine makeup performance with skincare elements such as hydration, anti-pigmentation ingredients, and long-wear finishes. The company plans to use the capital to scale product innovation, introduce new face-focused categories, and expand its presence across direct-to-consumer channels, marketplaces, quick commerce platforms, and offline retail. Kewalramani added that consumer expectations are shifting toward makeup that offers performance, care, and better shade representation. FAE Beauty claims strong traction among Gen Z and millennials, with distribution on Amazon, Nykaa, Blinkit, Tira, Myntra, and its own website. The company has been focusing on hero SKUs in lip and eye categories and has recently expanded into skin tints and other face products. Spring Marketing Capital head of investments Kaushik Dasgupta said FAE Beauty is well positioned at the intersection of skinification and self-expression and noted the brandโ€™s ability to build community and repeat usage through product formulation and content-led engagement. Disclaimer: Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investors here.

SkinInspired raises $1.5 Mn in seed round led by Unilever Ventures

EntrackrEntrackr ยท 1y ago
SkinInspired raises $1.5 Mn in seed round led by Unilever Ventures
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Skincare brand SkinInspired has raised Rs 12.25 crore (approximately $1.5 million) in its seed round led by Unilever Ventures. Dr Vaidyaโ€™s co-founder Arjun Vaidya also participated in the round. The proceeds will be allocated towards research and development initiatives, strategic marketing efforts, and strengthening the brandโ€™s go-to-market strategy. Founded in 2022 by FMCG veteran Piyush Jain and dermatologist Dr. Prashant Agrawal, SkinInspired offers a curated range of assorted products based on skin types in four categories โ€“ face wash, face serum, sunscreen, and moisturizer. The brand has also introduced a refillable skincare line, featuring airless jars and pumps designed to preserve product efficacy and promote sustainability. According to market research, the skincare industry in India reached a size of $3 billion in 2023, with demand anticipated to grow at a CAGR of 14.6% over the forecast period.

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital

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Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital
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Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital Consumer food brand Cookd has raised Rs 16 crore (around $2 million) in its pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The Chennai-based startup will use the funds to deepen its presence in Tamil Nadu, expand into Kerala, and ramp up product innovation across masalas, gravies, and ready-to-use kits. Founded in 2019, Cookd offers a range of cooking products including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control. The brandโ€™s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto. With a strong footprint in Tamil Nadu, Cookd is now expanding across South India. It currently operates in over 1,600 retail stores and leads the biryani kit category in Q-commerce. The brandโ€™s growth is fueled by its content engine, reaching over 6 million followers and generating over 150 million monthly video views across social platforms. Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust. Spring Marketing Capital has previously backed brands such as Purplle, Jar, and Giva.

Exclusive: HyugaLifeโ€™s parent Pratech Brands raises $6.3 Mn in Seed round

EntrackrEntrackr ยท 2y ago
Exclusive: HyugaLifeโ€™s parent Pratech Brands raises $6.3 Mn in Seed round
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Pratech Brands, a digital-first retailer and parent entity of HyugaLife, has raised Rs 52 crore or $6.3 million in a seed funding round led by Spring Marketing Capital and Stride Ventures. The round also saw participation from Peak XV Partnersโ€™ Surge Ventures among others. The board at Pratech Brands has passed a special resolution to issue 21,77,817 Seed compulsory convertible preference shares (Seed CCPS) at an issue price of Rs 168.15 each for a consideration of Rs 36.62 crore or $4.4 million. In a separate resolution, the company also issued 29,735 partly paid CCPS at Rs 168.15 per share and 1,500 non-convertible debentures (NCDs) Rs 1,00,000 each to Stride Ventures to raise Rs 15.5 crore, the companyโ€™s regulatory filings with the Registrar of Companies show. Stride Venture and Spring Marketing Capital led the funding round with Rs 15.5 crore and Rs 12.5 crore investments, respectively. This was followed by Surge Ventures which infused Rs 10 crore. Oorumane Mercantile, Patni Wealth Advisors, Eco Power Systems, AS Desaai Consultants, AMD Consultancy Services and individuals namely Nihir Parikh, Dhaval Parikh, Sandhya Shah, Rohan Mehta, Suhagi Parikh, Nimish Shah, Prakash Shah, Nitesh Jha, Simraan Teckchandani, Priya Ujgaonkar and Karan Jindal invested the remaining sum. As per startup intelligence platform TheKredibleโ€™s estimates, Pratech Brands has been valued at around Rs 160 crore or a little over $19 million. To date, the company has raised around $9.3 million. Note: The information is based on the three separate regulatory filings filed in June, October and December 2023. Pratech Brands is a tech-first house of brands that focuses on products relating to home and health by uncovering consumer needs and building consumer brands. Its health and wellness brand HyugaLife recently raised $1 million from Stride Ventures, and Getvantage in January. The brand is also backed by Indian cricketer K L Rahul and actress Katrina Kaif. For context, HyugaLife operates under Hyuga Health & Wellness Private Limited and Hyuga Ecommerce Ventures Private Limited, the both entities are subsidiaries of Pratech Brands Private Limited. Additionally, Pratech Brands also owns Neesan Ventures and a natural healthcare brand for female hormones, Inaari. Following the fresh capital infusion, promoters of the company Neehar Modi, Sandhya Shah, Sachin Parikh, Shruti Parikh and Anvi Shah collectively own over 52% of the company. Surge Ventures owns an 18.6% stake while Spring Marketing Capital has a 9.4% stake in the company. For the complete shareholding pattern, click here. Pratech Brandsโ€™ revenue from operations grew to Rs 4.87 crore in FY23 from Rs 1.71 lakh in FY22. As per TheKredible, the companyโ€™s losses soared to Rs 25.39 crore during FY23 as compared to Rs 99 lakh in FY22.

Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures

EntrackrEntrackr ยท 2m ago
Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures
Medial

Gurugram-based clean-label snacking startup Troovy has raised $5 million in a Series A funding round led by Fireside Ventures and Sharrp Ventures. Existing investors Spring Marketing Capital and Veltis Capital also participated in the round. Earlier in May last year, Troovy raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures and others. The proceeds will be used to expand distribution across e-commerce, quick commerce, and D2C channels, launch new products across clean snacking categories, and scale the business toward the Rs 100 crore revenue mark over the next few years. Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy focuses on clean, kid-friendly snacks aimed at families. It operates in categories such as chips, puffs, cookies, sauces, spreads, and multi-millet milk mixes, positioned around the absence of refined sugar, maida, palm oil, preservatives, and artificial additives. Over the past five months, Troovy claims to have recorded 5X growth, driven by repeat consumption and increasing adoption among urban families. The brand follows a product development process that includes multiple rounds of testing before commercial launches. Troovy currently sells its products through online marketplaces and its own website, with plans to deepen penetration across digital channels. The brand is also looking to expand its portfolio using ingredients such as millets, dals, grains, nuts, and vegetables.

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