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Agilitas Sports raises strategic money from Spring Marketing Capital

EntrackrEntrackr · 1y ago
Agilitas Sports raises strategic money from Spring Marketing Capital
Medial

Sportswear and athleisure solutions platform Agilitas Sports has secured strategic investment from Spring Marketing Capital. While the details of the funding amount have not been disclosed, this partnership is expected to advance Agilitas towards becoming a key player in the sportswear industry, according to the company’s press release. Abhishek Ganguly, the CEO and Co-founder of Agilitas Sports, highlighted that this new investment will enhance their capabilities to expand and develop their brand portfolio further. Founded by former Puma India managing director Ganguly along with his colleagues Atul Bajaj and Amit Prabhu, Agilitas Sports has already scooped up more than $60 million across two rounds from a fund managed by Convergent Finance LLP and Nexus Venture Partners. In April, it acquired the brand license for Italian sports brand Lotto from owner WHP Global. Last year, the firm took over Mochiko, a manufacturer of sports footwear for brands such as Adidas, New Balance, and Reebok. Agilitas Sports has also made substantial investments in manufacturing, research and development, marketing, and distribution, with the goal of revolutionizing the sportswear market in India and beyond.

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital

EntrackrEntrackr · 4m ago
Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital
Medial

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital Consumer food brand Cookd has raised Rs 16 crore (around $2 million) in its pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The Chennai-based startup will use the funds to deepen its presence in Tamil Nadu, expand into Kerala, and ramp up product innovation across masalas, gravies, and ready-to-use kits. Founded in 2019, Cookd offers a range of cooking products including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control. The brand’s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto. With a strong footprint in Tamil Nadu, Cookd is now expanding across South India. It currently operates in over 1,600 retail stores and leads the biryani kit category in Q-commerce. The brand’s growth is fueled by its content engine, reaching over 6 million followers and generating over 150 million monthly video views across social platforms. Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust. Spring Marketing Capital has previously backed brands such as Purplle, Jar, and Giva.

FAE Beauty raises $2 Mn led by Spring Marketing Capital

EntrackrEntrackr · 7d ago
FAE Beauty raises $2 Mn led by Spring Marketing Capital
Medial

FAE Beauty raises $2 Mn led by Spring Marketing Capital FAE Beauty has raised Rs 17 crore (about $2 million) in a new funding round led by Spring Marketing Capital. Existing investors Titan Capital, Winners Fund, Arihant Patni, and several angels also participated. Founded by Karishma Kewalramani, a UC Berkeley graduate and trained makeup artist, FAE Beauty focuses on colour cosmetics created for Indian skin tones and undertones. Its flagship products Lip Whip, Lush Blush, and Eye Deal Kajal address gaps in shade diversity and combine makeup performance with skincare elements such as hydration, anti-pigmentation ingredients, and long-wear finishes. The company plans to use the capital to scale product innovation, introduce new face-focused categories, and expand its presence across direct-to-consumer channels, marketplaces, quick commerce platforms, and offline retail. Kewalramani added that consumer expectations are shifting toward makeup that offers performance, care, and better shade representation. FAE Beauty claims strong traction among Gen Z and millennials, with distribution on Amazon, Nykaa, Blinkit, Tira, Myntra, and its own website. The company has been focusing on hero SKUs in lip and eye categories and has recently expanded into skin tints and other face products. Spring Marketing Capital head of investments Kaushik Dasgupta said FAE Beauty is well positioned at the intersection of skinification and self-expression and noted the brand’s ability to build community and repeat usage through product formulation and content-led engagement. Disclaimer: Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investors here.

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