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Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital

EntrackrEntrackr · 7h ago
Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital
Medial

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital Consumer food brand Cookd has raised Rs 16 crore (around $2 million) in its pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The Chennai-based startup will use the funds to deepen its presence in Tamil Nadu, expand into Kerala, and ramp up product innovation across masalas, gravies, and ready-to-use kits. Founded in 2019, Cookd offers a range of cooking products including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control. The brand’s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto. With a strong footprint in Tamil Nadu, Cookd is now expanding across South India. It currently operates in over 1,600 retail stores and leads the biryani kit category in Q-commerce. The brand’s growth is fueled by its content engine, reaching over 6 million followers and generating over 150 million monthly video views across social platforms. Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust. Spring Marketing Capital has previously backed brands such as Purplle, Jar, and Giva.

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Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 2m ago
Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures
Medial

Troovy, a kids' nutrition-focused food brand, has raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures. Other investors include Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Troovy had previously raised an undisclosed seed round in 2023. With the current funding, it plans to scale product development and distribution. Founded by Aditya Mukherjee and Mansi Baranwal, Troovy offers products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Troovy launched with a chemical-free, nutrition-focused ketchup, developed after over a year of trials. The brand uses protein sources such as dals, makhanas, green peas, and millets, and substitutes artificial additives with natural alternatives like soy flour and rosemary extract. It competes with brands like Slurrp Farm, Timios, and The Mumum Co. in the growing kids’ health food segment.

Allo Health raises Rs 16 Cr in pre-Series A round

EntrackrEntrackr · 4m ago
Allo Health raises Rs 16 Cr in pre-Series A round
Medial

Allo Health raises Rs 16 Cr in pre-Series A round Sexual health startup Allo Health has raised Rs 16 crore ($1.83 million) in its pre-Series A round led by Rainmatter along with existing investors. Prior to this round, Allo had raised $4.4 million in seed funding led by Nexus Venture Partners, with participation from founders and operators, including Binny Bansal (Flipkart), Deepinder Goyal (Zomato), Rohit MA (Cloudnine), and Sandeep Singhal (Nexus). The proceeds will be used to ramp up clinic densification, invest in deeper technology capabilities, and enhance patient engagement as Allo continues to scale. Founded by Pranay Jivrajka, Allo has built a hybrid ecosystem that combines physical clinics, AI-powered treatment protocols, and trained medical professionals. Allo’s proprietary doctor training programs, AI-powered clinical decision support, and research-backed treatment helps it manage effectively. Since its inception, Allo claims to have treated over 200,000 patients across India, achieving a 85% improvement in patient outcomes, with over 35 clinics across major cities, including Bangalore, Mumbai, Pune, Hyderabad, Chennai, Mysore, and Ranchi.

Stupa Sports Analytics raises Rs 28 Cr in pre-Series A round

EntrackrEntrackr · 1y ago
Stupa Sports Analytics raises Rs 28 Cr in pre-Series A round
Medial

Sportstech startup Stupa Sports Analytics has raised Rs 28 crore in its pre-Series A round led by Centre Court Capital and PeerCapital. Earlier to this pre-Series A round, Stupa had raised Rs 7.5 crore in seed and pre-seed funding. The proceeds will be used to fuel its talent acquisition, global expansion, and product enhancement initiatives. The latest fund pool will also be deployed to attract top AI/ML and engineering talent to build advanced solutions. The fund will also power Stupa’s ambitions to expand globally into markets like the US, UK, Australia, and the Middle East while expanding its existing presence in regions like Europe and Asia. Founded by Megha Gambhir, Stupa Sports Analytics offers a comprehensive suite of AI-driven solutions for advanced analytics of player performance data, broadcasting capabilities and sports digitization tools for athletes, sports federations, broadcasters and fan communities worldwide. Stupa claims to have established over 15 strategic partnerships with key governing bodies and sports federations, primarily in Europe.

Hypergro.ai raises Rs 7 Cr in pre-Series A round

EntrackrEntrackr · 3m ago
Hypergro.ai raises Rs 7 Cr in pre-Series A round
Medial

Hypergro.ai raises Rs 7 Cr in pre-Series A round Video generation and conversion platform Hypergro.ai has secured Rs 7 crore ($800K) in a pre-Series A funding round led by Eternal Capital along with participation from Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network. The company had previously raised $961K from Silver Needle Ventures and others. The proceeds will be utilized to accelerate its innovation, global expansion, and strengthen its position as a leader in AI-powered marketing automation, Hypergro said in a press release. Co-founded in 2022 by Rituraj Biswas and Neha Soman, Hypergro.ai solves fundamental inefficiencies in digital marketing—manual execution, fragmented data, and lack of real-time intelligence. The company’s AI-driven platform automates video generation, optimizes performance campaigns, and engages leads through AI-powered sales agents, allowing brands to execute marketing strategies at an unprecedented scale. According to Hypergro.ai, it combines AI-driven content generation, real-time campaign optimization, and automated lead engagement into a single intelligent system. This ensures brands drive maximum revenue impact with minimal effort. The Bengaluru-based company claims that it has achieved and delivered 92% faster video production—at 80% lesser cost—compared to traditional methods. In addition, Hypergro.ai offers AI-automated video personalisation and adjustments of aspect ratios and formats, thereby addressing brands’ needs for audience- and geography-specific tailored video content and multi-platform video optimisation, as they operate at scale. Hypergro.ai is expanding into global markets, including the US, APAC, and GCC. The company currently serves brands across e-commerce, retail, entertainment, gaming, travel, and hospitality, working with leading names like ClearTrip, Newton School, GamesKraft, and Docube, among others.

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