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Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital

EntrackrEntrackr · 7m ago
Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital
Medial

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital Consumer food brand Cookd has raised Rs 16 crore (around $2 million) in its pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The Chennai-based startup will use the funds to deepen its presence in Tamil Nadu, expand into Kerala, and ramp up product innovation across masalas, gravies, and ready-to-use kits. Founded in 2019, Cookd offers a range of cooking products including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control. The brand’s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto. With a strong footprint in Tamil Nadu, Cookd is now expanding across South India. It currently operates in over 1,600 retail stores and leads the biryani kit category in Q-commerce. The brand’s growth is fueled by its content engine, reaching over 6 million followers and generating over 150 million monthly video views across social platforms. Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust. Spring Marketing Capital has previously backed brands such as Purplle, Jar, and Giva.

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Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 9m ago
Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures
Medial

Troovy, a kids' nutrition-focused food brand, has raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures. Other investors include Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Troovy had previously raised an undisclosed seed round in 2023. With the current funding, it plans to scale product development and distribution. Founded by Aditya Mukherjee and Mansi Baranwal, Troovy offers products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Troovy launched with a chemical-free, nutrition-focused ketchup, developed after over a year of trials. The brand uses protein sources such as dals, makhanas, green peas, and millets, and substitutes artificial additives with natural alternatives like soy flour and rosemary extract. It competes with brands like Slurrp Farm, Timios, and The Mumum Co. in the growing kids’ health food segment.

SkinInspired raises $2.9 Mn led by Spring Marketing Capital

EntrackrEntrackr · 1m ago
SkinInspired raises $2.9 Mn led by Spring Marketing Capital
Medial

Snippets SkinInspired raises $2.9 Mn led by Spring Marketing Capital New Delhi-based dermaceutical skincare brand SkinInspired has raised $2.9 million (Rs 24 crore) in a Series A funding round led by Spring Marketing Capital. The round also saw participation from Lotus Herbals’ Beauty Innovation Fund and Arihant Patni of Patni Financial Advisors. Existing investor Unilever Ventures participated as well. Earlier in July 2024, it raised Rs 12.25 crore (approximately $1.5 million) in its seed round led by Unilever Ventures and others. The proceeds will be used to scale research and product innovation, invest in brand building, and expand the team. SkinInspired also plans to widen distribution as it scales in India’s dermaceutical skincare market. Founded in 2022 by FMCG veteran Piyush Jain and dermatologist Dr. Prashant Agrawal, SkinInspired focuses on efficacy-led, clinically tested skincare products developed in collaboration with dermatologists. The company works with over 200 dermatologists and reports strong repeat usage across its portfolio. Agrawal said the brand will continue to prioritise formulation quality, ingredient transparency, and clinical validation, while adhering to vegan and cruelty-free standards. SkinInspired is also backed by angel investors including Arjun Vaidya, Ruchi Kohli, Chinmaya Goyal, Ana Kapur, Jivraj Singh Sachar, and Swapnil Sheth.

Allo Health raises Rs 16 Cr in pre-Series A round

EntrackrEntrackr · 11m ago
Allo Health raises Rs 16 Cr in pre-Series A round
Medial

Allo Health raises Rs 16 Cr in pre-Series A round Sexual health startup Allo Health has raised Rs 16 crore ($1.83 million) in its pre-Series A round led by Rainmatter along with existing investors. Prior to this round, Allo had raised $4.4 million in seed funding led by Nexus Venture Partners, with participation from founders and operators, including Binny Bansal (Flipkart), Deepinder Goyal (Zomato), Rohit MA (Cloudnine), and Sandeep Singhal (Nexus). The proceeds will be used to ramp up clinic densification, invest in deeper technology capabilities, and enhance patient engagement as Allo continues to scale. Founded by Pranay Jivrajka, Allo has built a hybrid ecosystem that combines physical clinics, AI-powered treatment protocols, and trained medical professionals. Allo’s proprietary doctor training programs, AI-powered clinical decision support, and research-backed treatment helps it manage effectively. Since its inception, Allo claims to have treated over 200,000 patients across India, achieving a 85% improvement in patient outcomes, with over 35 clinics across major cities, including Bangalore, Mumbai, Pune, Hyderabad, Chennai, Mysore, and Ranchi.

Cava Athleisure secures Rs 40 Cr in Series A round led by Sharrp Ventures

EntrackrEntrackr · 8d ago
Cava Athleisure secures Rs 40 Cr in Series A round led by Sharrp Ventures
Medial

Cava Athleisure secures Rs 40 Cr in Series A round led by Sharrp Ventures Everyday-wear brand Cava Athleisure has raised Rs 40 crore in a Series A funding round led by Sharrp Ventures, which invested Rs 21 crore, with participation from V3 Ventures and existing investor Spring Marketing Capital. Following the funding round, Cava is valued at Rs 215 crore. The Bengaluru-based startup had earlier secured $1.14 million in a seed funding round from Spring Marketing Capital and others in June 2024. The proceeds will be deployed to accelerate new product development, strengthen brand building, expand omnichannel distribution, and deepen the leadership team, Cava Athleisure said in a press release. Co-founded in 2022 by Ria and Shreya Mittal, Cava Athleisure is a D2C premium, sustainable, and trendy athleisure brand catering to men and women. The company focuses on comfortable, high-quality, and versatile clothing such as leggings, joggers, and tops made using BCI cotton and recycled polyester, targeting young, fitness-conscious consumers. The brand aims to redefine everyday wear through a function-first, design-led approach. Built for the everyday athlete, it designs products with an emphasis on fabric quality, comfort, and India-relevant fits, catering to consumers seeking versatile apparel that transitions seamlessly across fitness, work, and daily life. Cava said it has scaled rapidly and is projected to close FY26 with Rs 40 crore in revenue. The company operates its own production facility, overseeing design, pattern-making, and quality control. The brand primarily targets Gen Z and millennials aged 15–30 who are seeking versatile, stylish, and sustainable loungewear or workout wear.

Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures

EntrackrEntrackr · 18d ago
Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures
Medial

Gurugram-based clean-label snacking startup Troovy has raised $5 million in a Series A funding round led by Fireside Ventures and Sharrp Ventures. Existing investors Spring Marketing Capital and Veltis Capital also participated in the round. Earlier in May last year, Troovy raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures and others. The proceeds will be used to expand distribution across e-commerce, quick commerce, and D2C channels, launch new products across clean snacking categories, and scale the business toward the Rs 100 crore revenue mark over the next few years. Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy focuses on clean, kid-friendly snacks aimed at families. It operates in categories such as chips, puffs, cookies, sauces, spreads, and multi-millet milk mixes, positioned around the absence of refined sugar, maida, palm oil, preservatives, and artificial additives. Over the past five months, Troovy claims to have recorded 5X growth, driven by repeat consumption and increasing adoption among urban families. The brand follows a product development process that includes multiple rounds of testing before commercial launches. Troovy currently sells its products through online marketplaces and its own website, with plans to deepen penetration across digital channels. The brand is also looking to expand its portfolio using ingredients such as millets, dals, grains, nuts, and vegetables.

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