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Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital

EntrackrEntrackr · 17h ago
Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital
Medial

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital Consumer food brand Cookd has raised Rs 16 crore (around $2 million) in its pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The Chennai-based startup will use the funds to deepen its presence in Tamil Nadu, expand into Kerala, and ramp up product innovation across masalas, gravies, and ready-to-use kits. Founded in 2019, Cookd offers a range of cooking products including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control. The brand’s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto. With a strong footprint in Tamil Nadu, Cookd is now expanding across South India. It currently operates in over 1,600 retail stores and leads the biryani kit category in Q-commerce. The brand’s growth is fueled by its content engine, reaching over 6 million followers and generating over 150 million monthly video views across social platforms. Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust. Spring Marketing Capital has previously backed brands such as Purplle, Jar, and Giva.

Related News

Hypergro.ai raises Rs 7 Cr in pre-Series A round

EntrackrEntrackr · 3m ago
Hypergro.ai raises Rs 7 Cr in pre-Series A round
Medial

Hypergro.ai raises Rs 7 Cr in pre-Series A round Video generation and conversion platform Hypergro.ai has secured Rs 7 crore ($800K) in a pre-Series A funding round led by Eternal Capital along with participation from Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network. The company had previously raised $961K from Silver Needle Ventures and others. The proceeds will be utilized to accelerate its innovation, global expansion, and strengthen its position as a leader in AI-powered marketing automation, Hypergro said in a press release. Co-founded in 2022 by Rituraj Biswas and Neha Soman, Hypergro.ai solves fundamental inefficiencies in digital marketing—manual execution, fragmented data, and lack of real-time intelligence. The company’s AI-driven platform automates video generation, optimizes performance campaigns, and engages leads through AI-powered sales agents, allowing brands to execute marketing strategies at an unprecedented scale. According to Hypergro.ai, it combines AI-driven content generation, real-time campaign optimization, and automated lead engagement into a single intelligent system. This ensures brands drive maximum revenue impact with minimal effort. The Bengaluru-based company claims that it has achieved and delivered 92% faster video production—at 80% lesser cost—compared to traditional methods. In addition, Hypergro.ai offers AI-automated video personalisation and adjustments of aspect ratios and formats, thereby addressing brands’ needs for audience- and geography-specific tailored video content and multi-platform video optimisation, as they operate at scale. Hypergro.ai is expanding into global markets, including the US, APAC, and GCC. The company currently serves brands across e-commerce, retail, entertainment, gaming, travel, and hospitality, working with leading names like ClearTrip, Newton School, GamesKraft, and Docube, among others.

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