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FAE Beauty raises $2 Mn led by Spring Marketing Capital

EntrackrEntrackr · 7d ago
FAE Beauty raises $2 Mn led by Spring Marketing Capital
Medial

FAE Beauty raises $2 Mn led by Spring Marketing Capital FAE Beauty has raised Rs 17 crore (about $2 million) in a new funding round led by Spring Marketing Capital. Existing investors Titan Capital, Winners Fund, Arihant Patni, and several angels also participated. Founded by Karishma Kewalramani, a UC Berkeley graduate and trained makeup artist, FAE Beauty focuses on colour cosmetics created for Indian skin tones and undertones. Its flagship products Lip Whip, Lush Blush, and Eye Deal Kajal address gaps in shade diversity and combine makeup performance with skincare elements such as hydration, anti-pigmentation ingredients, and long-wear finishes. The company plans to use the capital to scale product innovation, introduce new face-focused categories, and expand its presence across direct-to-consumer channels, marketplaces, quick commerce platforms, and offline retail. Kewalramani added that consumer expectations are shifting toward makeup that offers performance, care, and better shade representation. FAE Beauty claims strong traction among Gen Z and millennials, with distribution on Amazon, Nykaa, Blinkit, Tira, Myntra, and its own website. The company has been focusing on hero SKUs in lip and eye categories and has recently expanded into skin tints and other face products. Spring Marketing Capital head of investments Kaushik Dasgupta said FAE Beauty is well positioned at the intersection of skinification and self-expression and noted the brand’s ability to build community and repeat usage through product formulation and content-led engagement. Disclaimer: Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investors here.

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Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital

EntrackrEntrackr · 4m ago
Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital
Medial

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital Consumer food brand Cookd has raised Rs 16 crore (around $2 million) in its pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The Chennai-based startup will use the funds to deepen its presence in Tamil Nadu, expand into Kerala, and ramp up product innovation across masalas, gravies, and ready-to-use kits. Founded in 2019, Cookd offers a range of cooking products including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control. The brand’s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto. With a strong footprint in Tamil Nadu, Cookd is now expanding across South India. It currently operates in over 1,600 retail stores and leads the biryani kit category in Q-commerce. The brand’s growth is fueled by its content engine, reaching over 6 million followers and generating over 150 million monthly video views across social platforms. Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust. Spring Marketing Capital has previously backed brands such as Purplle, Jar, and Giva.

ShopClues co-founder Radhika Ghai’s startup kindlife.in raises $8 Mn in Series A

EntrackrEntrackr · 1y ago
ShopClues co-founder Radhika Ghai’s startup kindlife.in raises $8 Mn in Series A
Medial

Kindlife.in, a platform for beauty, wellness and health, has raised $8 million in its Series A round led by JB-Dooeun TK Fund and MIXI Global Investments, with participation from Kalaari Capital and some angel investors. Previously, Kindlife had raised $2.5 million in seed funding from Kalaari Capital, Titan Capital, Java Capital, and others in November 2021. This capital will enable Kindlife to build a strong connection between Korea, Japan, and India, the company said in a press release. Its community includes thousands of beauty creators who share recommendations and take a content-first approach, educating consumers on the latest K-beauty trends. Entrackr had exclusively reported about Kindlife’s launch back in September 2021. Founded by ShopClues co-founder Radhika Ghai, Vidit Jain, and Manasa Garemella, kindlife uses proprietary AI technology to help Gen Z consumers discover personalised skincare and wellness routines and products. The platform also provides exclusive and priority access to popular and trending global beauty brands, including Korean and Japanese brands. Capitalising on the surging popularity of K-beauty, fueled by the Hallyu wave, Kindlife aims to cater to India’s rapidly growing K-beauty market. In the ongoing calendar year, the firm plans to launch over 20 Korean and Japanese beauty brands on its platform.

Exclusive: HyugaLife’s parent Pratech Brands raises $6.3 Mn in Seed round

EntrackrEntrackr · 1y ago
Exclusive: HyugaLife’s parent Pratech Brands raises $6.3 Mn in Seed round
Medial

Pratech Brands, a digital-first retailer and parent entity of HyugaLife, has raised Rs 52 crore or $6.3 million in a seed funding round led by Spring Marketing Capital and Stride Ventures. The round also saw participation from Peak XV Partners’ Surge Ventures among others. The board at Pratech Brands has passed a special resolution to issue 21,77,817 Seed compulsory convertible preference shares (Seed CCPS) at an issue price of Rs 168.15 each for a consideration of Rs 36.62 crore or $4.4 million. In a separate resolution, the company also issued 29,735 partly paid CCPS at Rs 168.15 per share and 1,500 non-convertible debentures (NCDs) Rs 1,00,000 each to Stride Ventures to raise Rs 15.5 crore, the company’s regulatory filings with the Registrar of Companies show. Stride Venture and Spring Marketing Capital led the funding round with Rs 15.5 crore and Rs 12.5 crore investments, respectively. This was followed by Surge Ventures which infused Rs 10 crore. Oorumane Mercantile, Patni Wealth Advisors, Eco Power Systems, AS Desaai Consultants, AMD Consultancy Services and individuals namely Nihir Parikh, Dhaval Parikh, Sandhya Shah, Rohan Mehta, Suhagi Parikh, Nimish Shah, Prakash Shah, Nitesh Jha, Simraan Teckchandani, Priya Ujgaonkar and Karan Jindal invested the remaining sum. As per startup intelligence platform TheKredible’s estimates, Pratech Brands has been valued at around Rs 160 crore or a little over $19 million. To date, the company has raised around $9.3 million. Note: The information is based on the three separate regulatory filings filed in June, October and December 2023. Pratech Brands is a tech-first house of brands that focuses on products relating to home and health by uncovering consumer needs and building consumer brands. Its health and wellness brand HyugaLife recently raised $1 million from Stride Ventures, and Getvantage in January. The brand is also backed by Indian cricketer K L Rahul and actress Katrina Kaif. For context, HyugaLife operates under Hyuga Health & Wellness Private Limited and Hyuga Ecommerce Ventures Private Limited, the both entities are subsidiaries of Pratech Brands Private Limited. Additionally, Pratech Brands also owns Neesan Ventures and a natural healthcare brand for female hormones, Inaari. Following the fresh capital infusion, promoters of the company Neehar Modi, Sandhya Shah, Sachin Parikh, Shruti Parikh and Anvi Shah collectively own over 52% of the company. Surge Ventures owns an 18.6% stake while Spring Marketing Capital has a 9.4% stake in the company. For the complete shareholding pattern, click here. Pratech Brands’ revenue from operations grew to Rs 4.87 crore in FY23 from Rs 1.71 lakh in FY22. As per TheKredible, the company’s losses soared to Rs 25.39 crore during FY23 as compared to Rs 99 lakh in FY22.

Climaty AI raises $2 Mn led by Turbostart

EntrackrEntrackr · 2m ago
Climaty AI raises $2 Mn led by Turbostart
Medial

Content: Climaty AI raises $2 Mn led by Turbostart CliMarTech (climate + marketing technology) company Climaty AI has raised $2 million in a funding round led by Turbostart along with participation from other angel investors. The proceeds will be utilized to accelerate its Agentic AI ecosystem and expand globally, delivering carbon-conscious marketing solutions to brands and agencies, Climaty AI said in a press release. Launched in 2025 by Neel Pandya, Climaty AI helps brands and agencies measure the carbon impact of media, optimize campaigns with Programmatic+ intelligence, and offset emissions responsibly. As per market research, the global advertising spend has crossed $1 trillion. However, nearly 37% is lost to ineffective targeting, weak creative, and duplication. Climaty AI addresses these inefficiencies with their Agentic AI ecosystem, a self-optimizing marketing infrastructure that learns continuously, adapts to goals in real time, and orchestrates campaigns end-to-end with human oversight built in. Climaty’s four Agentic AI-powered media agents — Campaign Builder, Creator, Optimizer, and Analytics — are designed to transform the way the industry works by removing manual inefficiencies, giving back media planners their valuable time to focus on strategy, and enabling agencies to deliver faster, more precise outcomes. The startup has shown early traction with a pilot for Opella, enhancing marketing efficiency while minimizing carbon footprint. Its solutions have been tested successfully across edtech, consumer healthcare, automotive, and CPG sectors, highlighting relevance across diverse marketing environments. Climaty AI plans to advance its proprietary Agentic AI tech stack and expand its footprint across APAC, EMEA, the UK, and North America, where demand for sustainable and high-performance marketing is surging.

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