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Asaya raises $3 Mn in pre-Series A round led by RPSG Capital

EntrackrEntrackr · 1d ago
Asaya raises $3 Mn in pre-Series A round led by RPSG Capital
Medial

Asaya, a research-backed skincare brand focused on hyperpigmentation, has raised Rs 28 crore (around $3 million) in a pre-Series A round led by RPSG Capital. Other investors include Suyash Saraf and Anisha Agarwal Saraf, co-founders of Dot & Key, alongside existing backers OTP Ventures and Huddle Ventures. The proceeds will be used to set up a state-of-the-art innovation center, accelerate product development, and expand distribution. Founded by Neeraj Biyani, Anupam Sinha and Ritu Malhotra, Asaya’s current product line includes serums, creams, face masks, and treatments for hyperpigmentation, uneven skin tone, and related concerns. The firm follows a direct-to-consumer (D2C) model, selling via its own online channels, quick-commerce platforms, and select offline retail. This approach allows it to control pricing, maintain transparency, and bring research-driven solutions directly to consumers. Asaya claims to have grown 400% year-on-year, driven by its proprietary patented molecule MelaMe™, which delivers clinically proven results in 14 days and has consistently outperformed global beauty brands in tests on Indian skin types. Asaya plans to launch six new products in the next 12 months, including a line featuring another patented molecule targeting a major Indian skin concern after 1.5 years of research. Asaya competes with both multinational giants like L’Oréal, P&G, and Unilever and homegrown digital-first brands such as Mamaearth, Minimalist, and Dot & Key.

Related News

Clean-tech startup HYLENR raises $3 Mn in pre-Series A round

EntrackrEntrackr · 1m ago
Clean-tech startup HYLENR raises $3 Mn in pre-Series A round
Medial

Clean-tech startup HYLENR raises $3 Mn in pre-Series A round HYLENR, a clean energy startup harnessing patented Low Energy Nuclear Reactions (LENR) to develop scalable, carbon-free heat energy systems for industrial heat and power, has raised $3 million in pre-Series A funding round co-led by Valour Capital and Gyan Vardhan. Clean energy startup HYLENR has raised $3 million in a pre-Series A funding round co-led by Valour Capital and Chhattisgarh Investments Limited, with participation from other investors such as Karthik Sundar Iyer and Anant Sarda. The proceeds will be used to enable it to fast-track from pilot to market launch and signaling growing investor confidence in LENR as a viable alternative to fossil fuels, HYLENR said in a press release. Launched in 2024, HYLENR Technologies is a next-generation energy startup, and its proprietary LENR-based hybrid heat systems aim to revolutionize thermal energy generation across industries such as manufacturing, oil & gas, district heating, and clean water desalination. According to the company, LENR is now protected by two patents, one for the product architecture, and another for the underlying process innovation. “Our recent lab results show unprecedented energy gain ratios, and this round gives us the momentum to focus on our product roadmap. We have begun early proof-of-concept tests, with several government bodies and large corporations showing interest in our LENR systems. The next phase will focus on scaling manufacturing and expanding globally,” said Siddhartha Durairajan, chairman and managing director of HYLENR. HYLENR says that its pilot projects are already underway with leading government institutions and industrial players, aimed at replacing conventional fossil-based systems with sustainable, next-generation alternatives. The company’s product pipeline includes products ranging from 7.2KW for domestic consumption all the way to 1MW for large-scale industrial applications.

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