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Preventive nutrition startup Good Monk raises Rs 33 Cr in pre-Series A round

EntrackrEntrackr · 2d ago
Preventive nutrition startup Good Monk raises Rs 33 Cr in pre-Series A round
Medial

Good Monk, the flagship brand of Superfoods Valley, has raised Rs 33 crore ($3.65 million) in a pre-Series A funding round led by RPSG Capital Ventures, with participation from Sharrp Ventures and Hyperscale Ventures at a valuation of Rs 175 crore (around $20 million). The founders’ families also participated in the round. Last month, Entrackr had exclusively reported the current development. The Bengaluru-based company had raised nearly $3 million prior to this round. The startup recently appeared on Shark Tank Season 4 and secured a deal from Vineeta Singh, co-founder of Sugar Cosmetics. According to the company, the fresh capital will be used to invest in research and development for new products, evaluate new nutrition formats, and expand distribution in Tier II and Tier III markets. A portion of the funds will also be deployed towards brand awareness and consumer education. Good Monk is the flagship brand of Superfoods Valley and is based in Bengaluru. Founded by Amarpreet Singh Anand and Sahiba Kaur, the startup operates in the preventive nutrition segment with a focus on sprinkle-on nutrition products designed to be added to daily food. Good Monk sells its products through its own website and online marketplaces such as Amazon and Flipkart. The company claims to have seen strong growth over the last 18 months and has turned contribution margin positive at the CM3 level. The startup operates in a growing preventive nutrition market, as more consumers look for everyday nutrition formats that fit into existing food habits. With the new funding, Good Monk aims to expand its product portfolio and scale its online reach across India.

Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital

EntrackrEntrackr · 9m ago
Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital
Medial

Good Monk, the flagship brand of Superfoods Valley, has raised $2 million in pre-Series A funding round led by RPSG Capital Ventures along with participation from existing investors Multiply Ventures, Sharrp Ventures, and ThinKuvate. The proceeds will be utilized to invest in R&D and product development to present better nutritional alternatives. Co-founded in 2022 by Amarpreet Singh Anand and Sahiba Kaur, Good Monk offers a range of products, including multivitamin and probiotic mixes, fiber supplements, and over 50 nutrition mixes for seniors. The Bengaluru-based company aims to make nutrition accessible and easy, focusing on nutritional transparency and community engagement, particularly supporting less privileged communities. It is also known for contributing a portion of their sales to mid-day meal programs. Good Monk is currently retailing across its website and leading e-commerce platforms like Amazon and Flipkart. The brand claims to have built a strong consumer base and grown 11X in the last 12 months. RPSG Capital has invested in the nutrition, health, and wellness space and backed companies in this category such as Nutrabay, Plix, and True Elements.

Exclusive: Good Monk to top up pre-Series A at 2.7X valuation premium

EntrackrEntrackr · 7d ago
Exclusive: Good Monk to top up pre-Series A at 2.7X valuation premium
Medial

Exclusive: Good Monk to top up pre-Series A at 2.7X valuation premium Good Monk, the flagship brand of Superfoods Valley, is set to top up its pre-Series A round with Rs 25 crore ($2.7 Mn) in funding, led by existing investor RPSG Capital Ventures, with participation from Sharrp Ventures and others. This will be an extension of the company’s pre-Series A round, following its $2 million raise in April last year led by RPSG Ventures, with participation from Multiply Ventures, Sharrp Ventures, and ThinKuvate. The Good Monk’s board has passed a resolution to approve the issuance of 3,334 pre-Series A4 CCPS at an issue price of Rs 74,652.86 per share, to raise the aforementioned sum, according to its filings with the Registrar of Companies (RoC). RPSG Capital Ventures will lead the infusion with Rs 15.8 crore, followed by Sharrp Ventures, which will invest Rs 4.5 crore. The remaining amount will be contributed by Aashray Family Trust and angel investors Manmohan Singh, Srivar Harlalka, and Narinder Sawhney. According to Entrackr’s analysis, the company’s valuation will jump over 2.7X to Rs 175 crore, from Rs 64 crore in the previous round. The proceeds will be used to scale operations and expand the business. Founded by husband-and-wife duo Amarpreet Singh Anand and Sahiba Kaur, Good Monk offers nutrition products, including multivitamin and probiotic mixes and fiber supplements for kids and adults. It retails through its own website as well as leading e-commerce platforms, including Amazon, Flipkart, Blinkit, and Zepto. The Bengaluru-based company had raised nearly $3 million prior to this round. The startup recently appeared on Shark Tank Season 4 and secured a deal from Vineeta Singh, co-founder of Sugar Cosmetics. Following the infusion, RPSG Capital Ventures will hold a 19.78% stake in the company, while Sharrp Ventures will own 6.81%. The co-founders will collectively retain around a 40.18% stake. RPSG Capital is a notable investor in the health and wellness space and has backed several startups, including Nutrabay, Plix, and True Elements.

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