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Preventive nutrition startup Good Monk raises Rs 33 Cr in pre-Series A round

EntrackrEntrackr · 22d ago
Preventive nutrition startup Good Monk raises Rs 33 Cr in pre-Series A round
Medial

Good Monk, the flagship brand of Superfoods Valley, has raised Rs 33 crore ($3.65 million) in a pre-Series A funding round led by RPSG Capital Ventures, with participation from Sharrp Ventures and Hyperscale Ventures at a valuation of Rs 175 crore (around $20 million). The founders’ families also participated in the round. Last month, Entrackr had exclusively reported the current development. The Bengaluru-based company had raised nearly $3 million prior to this round. The startup recently appeared on Shark Tank Season 4 and secured a deal from Vineeta Singh, co-founder of Sugar Cosmetics. According to the company, the fresh capital will be used to invest in research and development for new products, evaluate new nutrition formats, and expand distribution in Tier II and Tier III markets. A portion of the funds will also be deployed towards brand awareness and consumer education. Good Monk is the flagship brand of Superfoods Valley and is based in Bengaluru. Founded by Amarpreet Singh Anand and Sahiba Kaur, the startup operates in the preventive nutrition segment with a focus on sprinkle-on nutrition products designed to be added to daily food. Good Monk sells its products through its own website and online marketplaces such as Amazon and Flipkart. The company claims to have seen strong growth over the last 18 months and has turned contribution margin positive at the CM3 level. The startup operates in a growing preventive nutrition market, as more consumers look for everyday nutrition formats that fit into existing food habits. With the new funding, Good Monk aims to expand its product portfolio and scale its online reach across India.

Exclusive: Good Monk to top up pre-Series A at 2.7X valuation premium

EntrackrEntrackr · 28d ago
Exclusive: Good Monk to top up pre-Series A at 2.7X valuation premium
Medial

Exclusive: Good Monk to top up pre-Series A at 2.7X valuation premium Good Monk, the flagship brand of Superfoods Valley, is set to top up its pre-Series A round with Rs 25 crore ($2.7 Mn) in funding, led by existing investor RPSG Capital Ventures, with participation from Sharrp Ventures and others. This will be an extension of the company’s pre-Series A round, following its $2 million raise in April last year led by RPSG Ventures, with participation from Multiply Ventures, Sharrp Ventures, and ThinKuvate. The Good Monk’s board has passed a resolution to approve the issuance of 3,334 pre-Series A4 CCPS at an issue price of Rs 74,652.86 per share, to raise the aforementioned sum, according to its filings with the Registrar of Companies (RoC). RPSG Capital Ventures will lead the infusion with Rs 15.8 crore, followed by Sharrp Ventures, which will invest Rs 4.5 crore. The remaining amount will be contributed by Aashray Family Trust and angel investors Manmohan Singh, Srivar Harlalka, and Narinder Sawhney. According to Entrackr’s analysis, the company’s valuation will jump over 2.7X to Rs 175 crore, from Rs 64 crore in the previous round. The proceeds will be used to scale operations and expand the business. Founded by husband-and-wife duo Amarpreet Singh Anand and Sahiba Kaur, Good Monk offers nutrition products, including multivitamin and probiotic mixes and fiber supplements for kids and adults. It retails through its own website as well as leading e-commerce platforms, including Amazon, Flipkart, Blinkit, and Zepto. The Bengaluru-based company had raised nearly $3 million prior to this round. The startup recently appeared on Shark Tank Season 4 and secured a deal from Vineeta Singh, co-founder of Sugar Cosmetics. Following the infusion, RPSG Capital Ventures will hold a 19.78% stake in the company, while Sharrp Ventures will own 6.81%. The co-founders will collectively retain around a 40.18% stake. RPSG Capital is a notable investor in the health and wellness space and has backed several startups, including Nutrabay, Plix, and True Elements.

USV acquires 79% stake in Wellbeing Nutrition at Rs 1,583 Cr valuation

EntrackrEntrackr · 15d ago
USV acquires 79% stake in Wellbeing Nutrition at Rs 1,583 Cr valuation
Medial

USV acquires 79% stake in Wellbeing Nutrition at Rs 1,583 Cr valuation Pharmaceutical major USV has signed a definitive agreement to acquire a 79% stake in Nutritionalab Private Limited, the parent company of Wellbeing Nutrition, to enter India’s fast-growing direct-to-consumer nutraceutical and wellness market. The transaction values Wellbeing Nutrition at around Rs 1,583 crore. Founded in 2019, Wellbeing Nutrition operates in the nutraceutical segment with a product portfolio that includes vitamins, minerals, protein, collagen, omega supplements and other wellness products. The company sells through its own digital platform, online marketplaces and offline retail channels, and has a presence in international markets including the US, UK and UAE. Wellbeing Nutrition claimed revenue of around Rs 170 crore in FY25, with a loss of around Rs 30 crore. According to the company, it has recorded 120% growth over the past two years and is targeting revenue of over Rs 450 crore by FY27. According to startup data platform TheKredible, Wellbeing Nutrition has raised close to $14 million to date, including a $10 million Series B round led by Fireside Ventures and Hindustan Unilever (HUL) in December 2022. As part of the transaction, existing investors are set to exit partially or fully. HUL will sell its entire 19.8% stake to USV for about Rs 307 crore. HUL had invested around Rs 70 crore in Wellbeing Nutrition, and the exit translates into more than four times return on its original investment. Fireside Ventures and other early investors are also expected to dilute their holdings. USV has a six-decade presence in the Indian pharmaceutical market and is a leader in oral anti-diabetic and cardiovascular therapies, with brands such as Glycomet GP, Ecosprin and Roseday. The company is also the exclusive partner for Sebamed in India. With this acquisition, USV is expanding its portfolio beyond prescription medicines into preventive and lifestyle-focused wellness. This is the second major acquisition in India’s D2C space in 2026. Last week, Mumbai-based consumer goods major Marico acquired a 60% stake in plant-based protein startup Cosmix at an equity valuation of Rs 375 crore. The move comes amid a broader FMCG consolidation trend, following Hindustan Unilever Limited’s acquisition of skincare brand Minimalist last year at a pre-money valuation of Rs 2,955 crore.

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