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Preventive nutrition startup Good Monk raises Rs 33 Cr in pre-Series A round

EntrackrEntrackr · 22d ago
Preventive nutrition startup Good Monk raises Rs 33 Cr in pre-Series A round
Medial

Good Monk, the flagship brand of Superfoods Valley, has raised Rs 33 crore ($3.65 million) in a pre-Series A funding round led by RPSG Capital Ventures, with participation from Sharrp Ventures and Hyperscale Ventures at a valuation of Rs 175 crore (around $20 million). The founders’ families also participated in the round. Last month, Entrackr had exclusively reported the current development. The Bengaluru-based company had raised nearly $3 million prior to this round. The startup recently appeared on Shark Tank Season 4 and secured a deal from Vineeta Singh, co-founder of Sugar Cosmetics. According to the company, the fresh capital will be used to invest in research and development for new products, evaluate new nutrition formats, and expand distribution in Tier II and Tier III markets. A portion of the funds will also be deployed towards brand awareness and consumer education. Good Monk is the flagship brand of Superfoods Valley and is based in Bengaluru. Founded by Amarpreet Singh Anand and Sahiba Kaur, the startup operates in the preventive nutrition segment with a focus on sprinkle-on nutrition products designed to be added to daily food. Good Monk sells its products through its own website and online marketplaces such as Amazon and Flipkart. The company claims to have seen strong growth over the last 18 months and has turned contribution margin positive at the CM3 level. The startup operates in a growing preventive nutrition market, as more consumers look for everyday nutrition formats that fit into existing food habits. With the new funding, Good Monk aims to expand its product portfolio and scale its online reach across India.

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Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital

EntrackrEntrackr · 10m ago
Good Monk raises $2 Mn in pre-Series A round led by RPSG Capital
Medial

Good Monk, the flagship brand of Superfoods Valley, has raised $2 million in pre-Series A funding round led by RPSG Capital Ventures along with participation from existing investors Multiply Ventures, Sharrp Ventures, and ThinKuvate. The proceeds will be utilized to invest in R&D and product development to present better nutritional alternatives. Co-founded in 2022 by Amarpreet Singh Anand and Sahiba Kaur, Good Monk offers a range of products, including multivitamin and probiotic mixes, fiber supplements, and over 50 nutrition mixes for seniors. The Bengaluru-based company aims to make nutrition accessible and easy, focusing on nutritional transparency and community engagement, particularly supporting less privileged communities. It is also known for contributing a portion of their sales to mid-day meal programs. Good Monk is currently retailing across its website and leading e-commerce platforms like Amazon and Flipkart. The brand claims to have built a strong consumer base and grown 11X in the last 12 months. RPSG Capital has invested in the nutrition, health, and wellness space and backed companies in this category such as Nutrabay, Plix, and True Elements.

Exclusive: Good Monk to top up pre-Series A at 2.7X valuation premium

EntrackrEntrackr · 28d ago
Exclusive: Good Monk to top up pre-Series A at 2.7X valuation premium
Medial

Exclusive: Good Monk to top up pre-Series A at 2.7X valuation premium Good Monk, the flagship brand of Superfoods Valley, is set to top up its pre-Series A round with Rs 25 crore ($2.7 Mn) in funding, led by existing investor RPSG Capital Ventures, with participation from Sharrp Ventures and others. This will be an extension of the company’s pre-Series A round, following its $2 million raise in April last year led by RPSG Ventures, with participation from Multiply Ventures, Sharrp Ventures, and ThinKuvate. The Good Monk’s board has passed a resolution to approve the issuance of 3,334 pre-Series A4 CCPS at an issue price of Rs 74,652.86 per share, to raise the aforementioned sum, according to its filings with the Registrar of Companies (RoC). RPSG Capital Ventures will lead the infusion with Rs 15.8 crore, followed by Sharrp Ventures, which will invest Rs 4.5 crore. The remaining amount will be contributed by Aashray Family Trust and angel investors Manmohan Singh, Srivar Harlalka, and Narinder Sawhney. According to Entrackr’s analysis, the company’s valuation will jump over 2.7X to Rs 175 crore, from Rs 64 crore in the previous round. The proceeds will be used to scale operations and expand the business. Founded by husband-and-wife duo Amarpreet Singh Anand and Sahiba Kaur, Good Monk offers nutrition products, including multivitamin and probiotic mixes and fiber supplements for kids and adults. It retails through its own website as well as leading e-commerce platforms, including Amazon, Flipkart, Blinkit, and Zepto. The Bengaluru-based company had raised nearly $3 million prior to this round. The startup recently appeared on Shark Tank Season 4 and secured a deal from Vineeta Singh, co-founder of Sugar Cosmetics. Following the infusion, RPSG Capital Ventures will hold a 19.78% stake in the company, while Sharrp Ventures will own 6.81%. The co-founders will collectively retain around a 40.18% stake. RPSG Capital is a notable investor in the health and wellness space and has backed several startups, including Nutrabay, Plix, and True Elements.

Earthful raises Rs 26 Cr led by Fireside and V3 Ventures

EntrackrEntrackr · 2m ago
Earthful raises Rs 26 Cr led by Fireside and V3 Ventures
Medial

Plant-based nutrition startup Earthful has raised Rs 26 crore ($2.89 million) in a pre-Series A funding round led by Fireside Ventures and V3 Ventures. Atrium Angels also participated in the round. Earthful was previously featured on Shark Tank India and had raised around $1 million earlier from angel investors and family offices. The startup reported over 3x growth in the last financial year, mainly driven by customer retention. The proceeds will be used to expand its women’s health product portfolio and strengthen its teams in Hyderabad and Mumbai. It will also deploy funds toward product development and brand-led growth. Founded by sisters Veda Gogineni and Sudha Gogineni, Earthful builds clean-label nutrition products made using plant-based ingredients. The startup focuses on simplified ingredient formulations and preventive nutrition, with a growing emphasis on women’s health. It claims to be the first Indian brand to launch multivitamins designed specifically for menopausal women using a mix of vitamins, minerals, and herbs. The company also operates in the plant protein segment. Over the last two years, Earthful says it has built a customer base of more than 2 lakh users, supported by repeat purchases. Its current product portfolio includes daily multivitamins across age groups, plant protein variants, and products for skin, hair, and sleep.

USV acquires 79% stake in Wellbeing Nutrition at Rs 1,583 Cr valuation

EntrackrEntrackr · 15d ago
USV acquires 79% stake in Wellbeing Nutrition at Rs 1,583 Cr valuation
Medial

USV acquires 79% stake in Wellbeing Nutrition at Rs 1,583 Cr valuation Pharmaceutical major USV has signed a definitive agreement to acquire a 79% stake in Nutritionalab Private Limited, the parent company of Wellbeing Nutrition, to enter India’s fast-growing direct-to-consumer nutraceutical and wellness market. The transaction values Wellbeing Nutrition at around Rs 1,583 crore. Founded in 2019, Wellbeing Nutrition operates in the nutraceutical segment with a product portfolio that includes vitamins, minerals, protein, collagen, omega supplements and other wellness products. The company sells through its own digital platform, online marketplaces and offline retail channels, and has a presence in international markets including the US, UK and UAE. Wellbeing Nutrition claimed revenue of around Rs 170 crore in FY25, with a loss of around Rs 30 crore. According to the company, it has recorded 120% growth over the past two years and is targeting revenue of over Rs 450 crore by FY27. According to startup data platform TheKredible, Wellbeing Nutrition has raised close to $14 million to date, including a $10 million Series B round led by Fireside Ventures and Hindustan Unilever (HUL) in December 2022. As part of the transaction, existing investors are set to exit partially or fully. HUL will sell its entire 19.8% stake to USV for about Rs 307 crore. HUL had invested around Rs 70 crore in Wellbeing Nutrition, and the exit translates into more than four times return on its original investment. Fireside Ventures and other early investors are also expected to dilute their holdings. USV has a six-decade presence in the Indian pharmaceutical market and is a leader in oral anti-diabetic and cardiovascular therapies, with brands such as Glycomet GP, Ecosprin and Roseday. The company is also the exclusive partner for Sebamed in India. With this acquisition, USV is expanding its portfolio beyond prescription medicines into preventive and lifestyle-focused wellness. This is the second major acquisition in India’s D2C space in 2026. Last week, Mumbai-based consumer goods major Marico acquired a 60% stake in plant-based protein startup Cosmix at an equity valuation of Rs 375 crore. The move comes amid a broader FMCG consolidation trend, following Hindustan Unilever Limited’s acquisition of skincare brand Minimalist last year at a pre-money valuation of Rs 2,955 crore.

Hudle raises Rs 7 Cr in pre-Series A round

EntrackrEntrackr · 1y ago
Hudle raises Rs 7 Cr in pre-Series A round
Medial

Sportstech platform Hudle has raised Rs 7 crore in its pre-Series A round led by Inflection Point Ventures and Sky Impact Capital. The round also saw participation from Survam Partners and Anay Ventures. The proceeds will be used for footprint expansion, product enhancements and marketing efforts, the company said in a press release. Founded by Suhail Narain, Arjun Singh Verma and Sonam Taneja, Hudle is a sports tech platform catering to the preventive healthcare market. It helps sports and fitness enthusiasts to discover venues in their hyper local markets, book sports activities and connect with like-minded individuals to form communities. Backed by brand ambassadors like Ajinkya Rahane, Hudle claims to have facilitated over one lakh games per month across 1,300 venues in 60 cities. It has an engaged community of over five Lakh players. Last month, IPV invested in edtech startup MyCaptain in its Rs 14 crore (approximately $1.7 million) new round and fintech mobility startup Pumpumpum. Its recent investments include BonV Aero, AllTrak, and Onedioss, among others. According to data intelligence platform TheKredible, Inflection Point Ventures emerged as the most active investors in Q1 2024 with 11 investments. Blume Ventures, Venture Catalysts and Fireside Ventures were next on the list.

ZeroHarm Sciences raises Rs 65 Cr in Series A round

EntrackrEntrackr · 1d ago
ZeroHarm Sciences raises Rs 65 Cr in Series A round
Medial

ZeroHarm Sciences raises Rs 65 Cr in Series A round Nano formulated plant based nutraceutical brand ZeroHarm Sciences has raised Rs 65 crore ($7.15 million) in a Series A funding round. Kotak Alternate Asset Managers Limited, through its Kotak Life Sciences Fund I, invested Rs 40 crore, while Alkemi Growth Capital invested Rs 25 crore. The funds will be used for national brand building, international expansion across the USA, the UK, and the Middle East, and scaling research and manufacturing capabilities, the company said in a press release. Founded in 2020 by Sachin and Shweta Darbarwar, ZeroHarm Sciences develops plant based health supplements using proprietary nano formulation technology. The company aims to build India’s first Trust over Promise health platform, where supplement efficacy is demonstrated through measurable consumer health outcomes. The Hyderabad based company converts plant based nutrients into nano sized particles to improve bioavailability and enable controlled release at lower dosages. It integrates ayurveda with advanced technology to deliver preventive wellness solutions. ZeroHarm controls the value chain from medicinal plant sourcing through a network of over 10000 farmers in Northeast India and the Himalayas. The company has filed and received patents for nano formulations covering turmeric based phytochemicals, iron folic acid combinations, carotenoid based eye health, and synbiotic gut health compositions. The company offers over 60 SKUs across categories such as diabetes management, heart health, joint care, immunity, gut health, oncology support, women’s wellness, and performance nutrition. Products are sold through its website, Amazon, Flipkart, and quick commerce platforms, and the brand has served more than 300000 customers. India’s nutraceutical market is projected to reach $18 billion by 2025, while the global market is expected to cross $720 billion by 2027. ZeroHarm competes with players including Kapiva, Plix, HealthKart, and Wellbeing Nutrition.

Benny’s Bowl raises $1.4 Mn in pre-Series A led by Atomic Capital

EntrackrEntrackr · 17d ago
Benny’s Bowl raises $1.4 Mn in pre-Series A led by Atomic Capital
Medial

Benny’s Bowl raises $1.4 Mn in pre-Series A led by Atomic Capital Benny’s Bowl has raised $1.4 million in a pre-Series A funding round led by Atomic Capital. The proceeds will be used to strengthen product research and development, launch new product lines, and expand the brand’s presence across online and offline channels. Founded by Akshay Gupta, Benny’s Bowl operates in the pet nutrition segment with a focus on functional and everyday pet food products. Benny’s Bowl recently introduced functional nutrition products targeting gut health, allergies, renal health, skin and coat care, and weight management. The startup claims to have reported 2x revenue growth over the last 12 months, with 85% of its revenue coming from repeat customers. Benny’s Bowl is aiming to reach Rs 100 crore in annual recurring revenue (ARR) by FY27. The brand sells its products through digital platforms and is expanding its offline retail presence as part of its growth strategy. In addition to product expansion, Benny’s Bowl plans to invest in consumer education initiatives focused on pet nutrition and balanced diets.

D2C brand Wellness Nutrition raises debt

EntrackrEntrackr · 10m ago
D2C brand Wellness Nutrition raises debt
Medial

Wellbeing Nutrition, a D2C health & wellness startup, is raising Rs 25 crore (approximately $3 million) in debt funding led by pharma company ACG-Capsules with the participation of Maheshwari Investors Pvt Ltd, MGB Advisors, and Atmos Finance. The board at Wellbeing Nutrition passed a special resolution to issue 2,500 optionally convertible debentures (OCDs) at an issue price of Rs 1,00,000 each to raise Rs 25 crore or $3 million, its regulatory filing accessed from the Registrar of Companies (RoC) shows. ACG led the round with Rs 10 crore investment while Maheshwari Investors, MGB Advisors, and Atmos Finance will be contributing Rs 5 crore each. According to filings, the company will utilize these funds for general business operations, including capital and working capital expenditures. Founded by Avnish Chhabria, Wellbeing Nutrition is a whole-food nutrition company specializing in plant-based ingredients to promote overall wellness. Its product range includes solutions for daily wellness, sleep, headaches, gut health, hair loss, and skincare. According to startup data intelligence platform TheKredible, the D2C company has raised close to $14 million to date, including a $10 million Series B round raised from Fireside Ventures and Hindustan Unilever (HUL) in December 2022. For the fiscal year ended March 2024, Wellbeing Nutrition reported Rs 70 crore in operating revenue while incurring a loss of Rs 32 crore during the same period.

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