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Earthful raises Rs 26 Cr led by Fireside and V3 Ventures

EntrackrEntrackr · 2d ago
Earthful raises Rs 26 Cr led by Fireside and V3 Ventures
Medial

Plant-based nutrition startup Earthful has raised Rs 26 crore ($2.89 million) in a pre-Series A funding round led by Fireside Ventures and V3 Ventures. Atrium Angels also participated in the round. Earthful was previously featured on Shark Tank India and had raised around $1 million earlier from angel investors and family offices. The startup reported over 3x growth in the last financial year, mainly driven by customer retention. The proceeds will be used to expand its women’s health product portfolio and strengthen its teams in Hyderabad and Mumbai. It will also deploy funds toward product development and brand-led growth. Founded by sisters Veda Gogineni and Sudha Gogineni, Earthful builds clean-label nutrition products made using plant-based ingredients. The startup focuses on simplified ingredient formulations and preventive nutrition, with a growing emphasis on women’s health. It claims to be the first Indian brand to launch multivitamins designed specifically for menopausal women using a mix of vitamins, minerals, and herbs. The company also operates in the plant protein segment. Over the last two years, Earthful says it has built a customer base of more than 2 lakh users, supported by repeat purchases. Its current product portfolio includes daily multivitamins across age groups, plant protein variants, and products for skin, hair, and sleep.

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Antithesis raises Rs 5 Cr in pre-seed round co-led by Rukam and V3 Ventures

EntrackrEntrackr · 8m ago
Antithesis raises Rs 5 Cr in pre-seed round co-led by Rukam and V3 Ventures
Medial

Antithesis, a beauty and personal care brand, has raised Rs 5 crore (around $582K) in its pre-seed round co-led by Rukam Capital and V3 Ventures. The proceeds will be used in growth plans as a digital-first beauty company, product innovation, and market and distribution channel expansion while also strengthening its brand presence in the personal care market. Founded by Aparna Saxena, Antithesis treats beauty and personal care products like technology products, allowing for continuous innovation and feature expansion based on consumer feedback and emerging trends. Rukam Capital, with a track record of backing high-growth consumer brands, has previously invested in brands like Beco, Sleepy Owl, Yoho, GO Desi, upliance.ai, and Indus Valley, amongst others. V3 Ventures is a founder-led early-stage fund backed by the Verlinvest group that invests in disruptive consumer companies across the globe, including Kuku FM, Go Zero, Dil Foods, Ugaoo, and Deconstruct.

Exclusive: Pilgrim raises $9 Mn with 3X valuation surge

EntrackrEntrackr · 1y ago
Exclusive: Pilgrim raises $9 Mn with 3X valuation surge
Medial

Beauty and personal care D2C firm Pilgrim has raised Rs 75 crore (approximately $9 million) in its extended Series B round led by Fireside and Vertex Ventures. The board at Pilgrim has passed a special resolution to issue 854 Series B1 and B2 preference shares at an issue price of Rs 8,77 655 each to raise Rs 75 crore or $9 million, its regulatory filing accessed from the Registrar of Companies shows. Fireside and Vertex Ventures pumped in Rs 25 crore and Rs 23 crore, respectively. NSFO Ventures, Mirabilis Investment, and NABS Vriddhi cumulatively invested Rs 27 crore during the round. The company will use these proceeds for expansion and general corporate purposes as decided by the board, the filings further added. According to the startup data intelligence platform TheKredible, the company’s valuation has soared to approximately Rs 2,075 crore (around $250 million) post-allotment. This marks an over threefold increase from its last funding round, of $20 million where the company was valued at $75 million. The firm may raise more funds in this round. With the recent funding, Fireside Ventures remains the largest external stakeholder with a 23% stake, followed by Vertex Ventures, which holds 11.2%. NSFO Ventures and Mirabilis Investment command 5.57% and 2.81% stakes, respectively. Founded by Anurag Kedia in 2019, Pilgrim offers more than 90 SKUs across face care, haircare, and skincare products, and fragrances in over 25,000 pin codes. The company said that it offers a wide range of products curated with ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers. The five-year-old firm has raised around $35 million across rounds including its $20 million Series B led by Vertex Ventures in 2023. The company posted 4.47X growth in scale to Rs 76 crore in FY23 from Rs 17 crore in FY22. In pursuit of growth, its losses also jumped 3X to Rs 23 crore in FY23. Pilgrim is yet to file annual results for FY24.

Deconstruct raises Rs 65 Cr from L’Oréal’s VC fund BOLD and others

EntrackrEntrackr · 10m ago
Deconstruct raises Rs 65 Cr from L’Oréal’s VC fund BOLD and others
Medial

Deconstruct raises Rs 65 Cr from L’Oréal’s VC fund BOLD and others Deconstruct, a D2C skincare brand, has secured Rs 65 crore ($7.7 million) in funding from L’Oréal’s VC fund BOLD, V3 Ventures, and DSG Consumer Partners, with participation from existing investors Kalaari Capital and Beenext. The funds will support product innovation, leadership in sunscreen and serums, the gentle actives space, and expansion into quick commerce and retail. Founded by Malini Adapureddy, Deconstruct offers skincare for all skin types, focusing on products tailored for India's climate. Deconstruct states it saw 1,000% growth in FY25, achieving annualized net revenue of Rs 200 crore, while reducing losses by 33% during FY24.

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