News on Medial

Antithesis raises Rs 5 Cr in pre-seed round co-led by Rukam and V3 Ventures

EntrackrEntrackr · 10m ago
Antithesis raises Rs 5 Cr in pre-seed round co-led by Rukam and V3 Ventures
Medial

Antithesis, a beauty and personal care brand, has raised Rs 5 crore (around $582K) in its pre-seed round co-led by Rukam Capital and V3 Ventures. The proceeds will be used in growth plans as a digital-first beauty company, product innovation, and market and distribution channel expansion while also strengthening its brand presence in the personal care market. Founded by Aparna Saxena, Antithesis treats beauty and personal care products like technology products, allowing for continuous innovation and feature expansion based on consumer feedback and emerging trends. Rukam Capital, with a track record of backing high-growth consumer brands, has previously invested in brands like Beco, Sleepy Owl, Yoho, GO Desi, upliance.ai, and Indus Valley, amongst others. V3 Ventures is a founder-led early-stage fund backed by the Verlinvest group that invests in disruptive consumer companies across the globe, including Kuku FM, Go Zero, Dil Foods, Ugaoo, and Deconstruct.

Related News

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 17d ago
Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures
Medial

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures Gurugram-based kitchenware startup Cumin Co. has raised $5 million (around Rs 41 crore) in a pre-Series A funding round led by Fireside Ventures. Existing investors Huddle Ventures and Alteria Capital also participated, along with several angel investors. Earlier in August last year, Cumin Co. had raised its first institutional funding of $1.5 million (about Rs 13.16 crore) led by Fireside Ventures along with participation from Huddle Ventures. The proceeds will be used to expand the product portfolio across cookware and kitchen essentials. It also plans to strengthen its supply chain, increase investments in R&D, and improve manufacturing and product innovation capabilities. Founded by Niharika Joshi and Udit Lekhi, Cumin Co. operates in the premium kitchenware segment and focuses on research-led product development. The brand sells cookware and kitchen essentials directly to consumers through online channels. Cumin Co. builds its products around proprietary material and coating technology under its Enviromax platform. It holds three granted patents and has five more pending, covering material science, surface coatings, and product design. Going ahead, Cumin Co. will continue to focus on controlled expansion, selective channel rollout, and improving unit economics as it scales its operations. It competes with other notable startups in this space such as Indus Valley and Palette Brand’s Ember. Indus Valley secured Rs 23.1 crore in a pre-Series A round led by DSG Ventures, while Palette Brands raised nearly Rs 17 crore in a pre-Series A round led by Rockstud Capital.

Gully Labs raises Rs 8.7 Cr in seed round led by Zeropearl VC

EntrackrEntrackr · 8m ago
Gully Labs raises Rs 8.7 Cr in seed round led by Zeropearl VC
Medial

Gully Labs raises Rs 8.7 Cr in seed round led by Zeropearl VC Sneaker brand Gully Labs has raised Rs 8.7 crore in a seed funding round — comprising Rs 7.6 crore in equity and Rs 1.1 crore in venture debt. The equity round was led by Zeropearl VC along with participation from Untitled Ventures, Atrium Ventures, and other prominent angel investors including Bounce co-founder & CEO Vivekananda Hallekere, Suhasini Sampath, Nishchay AG, Renee Cosmetics founder Ashutosh Valani, Anurag Ramadasan, and Rahul Seth, while Stride Ventures led the debt investment. Prior to this, the company had secured Rs 1.1 crore in equity during its pre-seed round in 2024. The fresh capital will be deployed towards diversifying the product mix, expanding sales channels, and opening physical retail stores, Gully Labs said in a press release. Co-founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs crafts handmade sneakers, blending premium materials with culturally rich design stories — from Phulkari-embroidered trainers to Onam-inspired silhouettes. Gully Labs sells its products through its website and in select partner stores across Indian metros. The company plans to build a larger production facility, broaden its product line across diverse sneaker styles, and deepen its reach across India and global markets. It also plans to launch exclusive retail outlets as part of its omni-channel strategy.

Download the medial app to read full posts, comements and news.